Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company behind the industry's first local-first omnichannel operating system. The partnership makes programmatic TV advertising accessible to independent and regional video service providers through one complete, affordable, proven solution.

The partnership combines Ateme's end-to-end monetization platform with Viamedia's ViaSSP supply platform and its established relationships with local and national advertisers. Operators can deploy advanced advertising without the cost, complexity and operational burden that typically come with large-scale ad ecosystems.

Traditional deployments require operators to assemble multiple vendors and build their own advertiser relationships. Ateme and Viamedia bring monetization technology and advertising demand together in a single offering, giving operators a simpler path to launch targeted advertising and generate new revenue.

The partnership is built for independent and regional operators that have historically faced barriers to entering the programmatic TV market. By pairing a production-proven monetization platform with a shared pool of advertiser demand, Ateme and Viamedia let operators participate in opportunities that would be difficult to access on their own.

Many operators understand the value of dynamic ad insertion and targeted advertising but struggle with the complexity of deploying and running a complete monetization ecosystem, says Remi Beaudouin, Chief Strategy Officer at Ateme. Together with Viamedia, we're removing those barriers and giving operators a simpler path to turn their video services into new advertising revenue.

Operators also gain the scale of a larger advertising marketplace while keeping ownership of their content, subscriber relationships and viewing experience. With Ateme's monetization technology and Viamedia's supply platform and sales infrastructure, operators can launch advanced advertising with significantly lower deployment risk and investment.

Independent operators shouldn't have to choose between staying in the video business and earning what their inventory is worth, says Evan Rutchik, President and Chief Strategy Officer at Viamedia. For 25 years, Viamedia has connected local video inventory with the advertisers who want it. With Ateme, operators can plug into ViaSSP and that demand without building an ad business from scratch. They keep their subscribers and their content, and we bring the buyers.

Ateme's monetization platform is already deployed in commercial environments, where it supports sophisticated advertising workflows at scale. Through this partnership, operators working with Viamedia can put those capabilities to work with a trusted advertising partner and a streamlined deployment model built for their operations.

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