NOW gives sports fans more choice with new Sky Sports memberships

New Football and Multi-Sport Memberships join All Sky Sports, with minimum-term prices starting at £19.99 a monthTuesday 13 October 2026

NOW gives sports fans more choice with new Sky Sports memberships

NOW is giving sports fans more choice than ever with two new Sky Sports memberships, offering greater flexibility, so fans can stream the sports they want.

The new Multi-Sport Membership, starting at £19.99 a month, brings together a range of Sky Sports coverage beyond football. The membership includes live coverage of every Formula 1 race weekend, golf majors, men's and women's international cricket, year-round tennis, darts, rugby, NFL and more.

For football fans who want to enjoy more than 1,500 live matches this season across the Premier League, WSL, EFL, SPFL and more, the new Football Membership, starting at £23.99 a month, offers access to Sky Sports' football coverage.

Fans can continue to get the full line-up with All Sky Sports, bringing the complete Sky Sports line-up together from £27.99 a month. That's only £4 more than Football and £8 more than Multi-Sport, giving fans even more sport for a small step up in price.

Carli Kerr, MD of Sky TV & NOW, said: Every sports fan has the moments they can't wait for, whether it's kick-off, the first ball of a Test match or a match-winning double in the darts.

With our new memberships, fans have more choice over the sport they pay for. Football fans can choose Football, and fans of F1, cricket, golf and more can pick Multi-Sport. And those who want everything can still get All Sky Sports. It's a simpler, more flexible way to get the sport you love on NOW.

The new memberships arrive in time for a packed week of live sport. On 13 October, viewers can enjoy a full evening of Championship and EFL Trophy action, followed by Newcastle United v Aston Villa on Saturday Night Football and a Super Sunday featuring Leeds United v Manchester United and Nottingham Forest against Arsenal. Multi-Sport members can enjoy a packed calendar of action, including year-round ATP and WTA tennis, leading golf events and the latest NFL games.

Designed to get fans to the action

The NOW app makes it easy to get to the action across more than 60 compatible devices, with live and upcoming events available through each membership brought together under Sport. The experience is tailored to surface the content available with each membership. When Premier League fixtures overlap, Multiview brings selected live matches together on one screen, helping fans follow more of the action without switching between streams.

Customers can add Boost for Full HD 1080p, Dolby Digital 5.1 sound and streaming on two devices at once. Ultra Boost is also available with All Sky Sports and Multi-Sport, with availability varying by content and device.

Football and Multi-Sport Memberships are available directly via NOW, Apple and Amazon. Customers who access NOW via EE will continue to receive the full Sky Sports line-up with All Sky Sports.

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