New dataset tracks people with disabilities in programming as diverse audiences seek to see themselves more fairly reflected
EMERYVILLE, CA December 8, 2022 Gracenote, the content solutions pillar of Nielsen, has expanded the scope of its Inclusion Analytics solution adding new disability representation data to the talent gender, race, ethnicity, and sexual orientation information currently tracked. By providing visibility into the presence of physical, intellectual, cognitive, mental, sensory, and other disabilities in people appearing in popular programming, Gracenote Inclusion Analytics paves the way for more equitable and accurate representation amongst the disability community and more informed decision-making around content investments. The disability nonprofit RespectAbility provided guidance in tracking this new data.
According to the Centers for Disease Control and Prevention, 26% of adults in the U.S. have a disability, either visible or non-apparent.1 In comparison, Share of Screen analysis from Gracenote Inclusion Analytics reveals just 8.8% of the top recurring cast members in popular broadcast, cable, and subscription video on demand (SVOD) programming represent the disability identity group.
It's clear that audiences increasingly demand diversity, equity, and inclusion in the content they choose to engage with. Nielsen's 2022 Attitudes on Representation on TV study found that 48% of viewers are more likely to watch content in which their identity group is represented, a 13% jump from the previous year. Furthermore, 34% of people with disabilities surveyed indicated they felt under-represented in media and 52% said they were inaccurately represented. The addition of disability data to Gracenote Inclusion Analytics empowers the entertainment industry to invest in balanced and authentic representation of the disability community in content.
More than one in four adults in the U.S. today are living with a disability, yet actors without disabilities are still cast to portray them in TV shows and films, said Halleh Kianfar, VP, Product at Gracenote. This is one example pointing to the large opportunity to create and invest in more representative content. Initiating positive change starts with measuring the diversity of talent featured across a range of identity groups and intersectionalities, and we're proud that Gracenote Inclusion Analytics serves this critical purpose.
We were honored to provide input to Nielsen's Gracenote leading to new metrics indicating progress on representation of disabled talent on screen, said Lauren Appelbaum, SVP of Communications and Entertainment & News Media at RespectAbility. Being able to measure the gap in representation of disability is a powerful capability that equips the media industry to act and invest in representative content and disabled talent. We hope tracking representation will lead to an increase over time.
The disability values now tracked in Gracenote Inclusion Analytics include a range of categories and individuals may be in more than one:
Neurodivergence
Intellectual/Developmental
Visual
Hearing
Physical
Mental Health
Data for Black, Indigenous and People of Color with disabilities is also available in Gracenote Inclusion Analytics with more parameters coming soon to provide more granular insights into intersectionality.
Gracenote Inclusion Analytics provides content creators, programmers, distributors, and advertisers new insights to illuminate how on-screen talent drives engagement, rationalize investment in diverse content, and inform inclusion strategies. The solution is available now covering broadcast, cable, and SVOD TV programming in the U.S. For more data and insights underscoring the importance of disability representation in content, visit https://www.nielsen.com/insights/2022/the-importance-of-disability-representation/.
Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
1 Centers for Disease Control and Prevention, Disability and Health Data System (DHDS) August 27, 2018
About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences-now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Contact Dani Root
Nielsen
dani.root@nielsen.com
Mark Yamada
Nielsen
mark.yamada@nielsen.com
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Melanie Ciotti April 25, 2024
0 Comments
NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
26/04/2024
26 Apr 2024
Cricket Finds Its Digital Home in Bangladesh: VEON's Banglalink...
26/04/2024
NBA Playoffs 2024: ESPN Rolls Out Huge Production Operation for Busy First Round Tech deployments include miked on-field personnel, shot-distance tracking, AR g...
26/04/2024
NHL Stanley Cup Playoffs: ESPN Ops Team Navigates Both Sides of the Border With ...
26/04/2024
Behind the Scenes at the 2024 NFL Draft in Detroit (Photo Gallery) After just the first round, the 2024 NFL Draft has already made quite an impression in Detroi...
26/04/2024
NFL Draft 2024: Van Wagner Powers Onsite Entertainment Experience for Record Cro...
26/04/2024
Rohde & Schwarz presents spectrum dominance in all domains at AOC Europe Rohde & Schwarz demonstrates the next generation of SIGINT/EW systems and sensor fusi...
26/04/2024
MCine Mauritius is to use Qube Wire for all future DCP deliveries across their e...
26/04/2024
Skeem Saam' May Spoiler: Has Lehasa killed Khwezi?The Skeem Saam' May teasers mention Lehasa being apologetic about killing someone. Is it his baby mam...
26/04/2024
Skeem Saam: Thursday's episode, 25 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
26/04/2024
Prison Journalism: Some issues to considerWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore's rese...
26/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...
New dataset tracks people with disabilities in programming as diverse audiences seek to see themselves more fairly reflected 
