
Velvet, first series that will follow the blind people thanks to a mobile application Gracias a la aplicaci n AudescMobile, basada en audiodescripci n, las personas ciegas o con discapacidad visual grave podr n seguir de manera sincronizada la emisi n en televisi n con una informaci n sonora adicional en la que se explican las acciones, gestos, escenarios, vestuario
Velvet, la serie que Antena 3 estrena hoy, se convertir en la primera serie en la historia de la televisi n en Espa a que podr n seguir las personas ciegas o con discapacidad visual grave mediante audiodescripci n, a trav s de la aplicaci n AudescMobile para m viles y tabletas. Esta iniciativa, in dita y pionera en el mundo de la televisi n, ha sido posible gracias al acuerdo de colaboraci n entre la Fundaci n Atresmedia, la Fundaci n Vodafone Espa a, la ONCE y S-DOS.
Las citadas entidades han impulsado y apostado por esta aplicaci n inform tica que permitir a una persona ciega seguir la nueva producci n de Atresmedia desde el minuto uno, de forma individual o junto a su familia y amigos, a trav s de un dispositivo m vil. La gran novedad es que permite escuchar la audiodescripci n sin tener que seleccionar ninguna opci n especial en la televisi n.
As , AudescMobile se basa en la audiodescripci n, un sistema que proporciona, de manera sincronizada a su emisi n en la peque a pantalla, informaci n sonora adicional en la que se explican las acciones, gestos, escenarios, vestuario y dem s aspectos relevantes que les ayudan a comprender la trama o contenido de la obra.
El mecanismo de uso es muy sencillo porque cualquier usuario que cuente con la aplicaci n en su smarthphone solo tiene que ponerlo en marcha y o rlo en abierto o con unos cascos: la sincronizaci n se realiza bas ndose en el audio de la serie, con independencia de la plataforma por la que se emita (TV, cine, DVD, ordenador ), y el usuario disfruta inmediatamente de la informaci n de la serie en tiempo real, perfectamente acoplada al desarrollo de la misma.
AudescMobile est disponible de manera gratuita para los sistemas operativos Android e iOS, y ha sido dise ada entre la ONCE y Fundaci n Vodafone Espa a, contando para ello con el desarrollo t cnico de la empresa S-DOS.
Con esta iniciativa Atresmedia da un paso m s en su compromiso para que todas las personas, independientemente de sus limitaciones visuales o auditivas, tengan acceso a los contenidos audiovisuales. Sus esfuerzos para incrementar, a o tras a o, la accesibilidad de la programaci n, van m s all de las obligaciones de la Ley General Audiovisual. Las principales herramientas de accesibilidad que se emplean son la audiodescripci n, el signado y el subtitulado de contenidos.
Muestra de este esfuerzo es el aumento de horas de programaci n audiodescrita y de programas signados en 2013 hasta m s de 1.500 y 700 horas, respectivamente, un 85% m s que 2012. Al mismo tiempo, se ha ampliado el volumen de programaci n subtitulada en un 20% durante 2013 hasta superar las 35.800 horas.
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