Are consumers really deserting linear television?

01 September 2016 Are consumers really deserting linear television? Share

Are consumers really deserting linear television? Want to find out more come see us at IBC

Here at Paywizard we are all looking forward to attending IBC this year. Final preparations are under way with the exhibition only 8 days away! We have our sales team demonstrating our award-winning platform Agile which brings Decision Moments to life and explain why subscriber management is now all about loving your subscribers, come see us in the IBC Content Everywhere hall 14 booth F32.

Are consumers really deserting linear television?

On Monday 12th September at 13:00 - 14:00 in the IBC Content Everywhere Hub we have our own industry expert Bhavesh Vaghela, CMO taking part in the panel session hosted by David Lowen, Honorary Secretary Royal Television Society. Alongside Bhavesh on the panel will be Jan Lindquist, Senior Product Engineer - VisualOn and Steve Langdon, Director of Strategic Media Consulting - Ooyala.

You can learn all about what audience data exists to support the assertion that millennials and other demographics are deserting linear television? Where is the independent and authoritative audience data being collected?

What does the data tell us about changing viewing habits and how stakeholders need to respond? Consumers are actually increasingly embracing a mix of linear free-to-air, pay-TV and OTT. In particular, traditional operators still have the edge over OTT insurgents when it comes to live TV and sports.

Drawing on a variety of independent data, the panel will explore how viewing habits are changing, the extent to which consumers are viewing OTT to supplement pay-TV, the emergence of dip-in-and-out and the implications for business models and customer service strategies.

Panellists will also discuss how data collected across a service's infrastructure can be exploited to expand audience, reach and consumer engagement and drive profitability.

Make sure you add us to your My Show Planner. If you would like to set up a meeting or demo in advance with a member of the team get in touch with us and if you're not going to be at the exhibition don't worry, you can keep up to date with the Paywizard team through Twitter, LinkedIn and Facebook.

We hope to see you in Amsterdam!

LINK:	https://www.paywizard.com/blog/consumers-really-deserting-linear-telev...
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