A brand new book from UKTV available from 27th February 2014, with essays from Jon Thoday, Liz Warner, Tony Jordan, Bruce Daisley, Dynamo and more
What will be the hottest TV trends a decade from now? How will we interact with the medium and is there a future for creativity when the need for clear financial returns has never been greater? These are just a few of the questions posed in 2024: The Future of Television, a new book from UKTV which is available free to download.
Ten years ago UKTV published a book of essays that predicted who would be the winners in the broadcast industry in 2014. Now, looking forward to 2024, UKTV looks to luminaries of the media world to explore the development of programme genres, technology, and to predict who will be the winners and losers during the next ten years.
2024: The Future of Television features ten future gazing essays from leading lights working within the very heart of the TV industry - from those at the forefront of new and emerging technologies to producers, agents and talent.
The contributors include the award-winning writer Tony Jordan, Magician Impossible star Dynamo, Twitter MD Bruce Daisley, UKTV Chief Executive Darren Childs, Dawn Airey from Yahoo!, Avalon co-founder Jon Thoday and Cisco's chief futurist Dave Evans.
Commenting on the launch of the book and its contributors, Darren Childs, CEO, UKTV, said
The broadcast industry is undergoing rapid evolution with new technology and changing viewing habits creating a thriving industry that changes on a daily basis. This book assembles a collection of diverse views from creative thinkers within TV and digital media. None of us know with any certainty what the future holds but these essays provide a fascinating insight into the various possible futures that lie ahead.
CONTRIBUTORS AND THEIR ESSAYS Tony Jordan is the Managing Director of Red Planet Pictures whose credits include EastEnders, Hustle and Life on Mars. Drawing from his many years' experience in creating successful drama, Tony argues that metrics and big data don't help in understanding your audience and that once the commercial side of TV starts to dictate the creative side, it's a sure route for disaster.
Bruce Daisley is the UK Managing Director of Twitter, which has more than 15 million active British users. Having previously worked at Google, he is now building the sales support team so that brands can use Twitter's promoted products' to reach customers. He describes the symbiotic relationship between Twitter and TV in the simple phrase
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A brand new book from UKTV available from 27th February 2014, with essays from Jon Thoday, Liz Warner, Tony Jordan, Bruce Daisley, Dynamo and more 
