Jane Sung, COO of Cinedeck, breaks down the reasons why so many organisations are switching to cloud-based ingestion - and staying there
By Contributor
Published: December 22, 2021
Jane Sung, COO of Cinedeck, breaks down the reasons why so many organisations are switching to cloud-based ingestion and staying there
target=_blank title=Share on LinkedIn class=share-linkedin>
There has been consistent growth in consumer demand for content in recent years. As video on demand (VoD) grows in popularity, consumers are becoming more and more acquainted with having access to a wealth of high-quality shows. As the space becomes increasingly competitive, productions are looking at tech alternatives to improve efficiencies within their processes. Many are turning to the cloud to facilitate improvements within their workflows. Creating a sophisticated content ingest process is a hugely important step in content management, however can the process be adapted to meet remote processes? And can it be done without compromising on key ingest features, such as data processing and management?
What considerations are important when adopting remote ingest? The method used to ingest content hugely impacts production. Production teams need efficient and organised workflows to manage the reams of data-heavy video content within media. There are numerous practices which can be adopted to ensure that content is managed effectively. Saving content as both high resolution and proxy version files improves the workflow of remote productions, enabling faster and more accessible editing of content. Building a file-naming convention and metadata into content upon ingestion enables media asset management (MAM) systems to maximise the utilisation of content, ensuring that return on investment is amplified. Additionally, having timecoding and the syncing of audio incorporated in the ingestion process improves the editing process.
Delivering these services at ingest is available using a hardware-based solution, but can it be repeated when utilising cloud-based infrastructures? The latest platforms within broadcast have been developed to maintain the standards and features of content ingestion within cloud working. High-quality codecs can be recorded directly into the cloud from SRT and NDI feeds, whilst edit-while-capture' and the other aforementioned features can be supported with no other hardware than cameras and an encoder box.
Why is the industry turning to cloud working? The primary driver of the swap to cloud working is cost. With much of the hardware being removed from the process, media companies are saving thousands from switching to remote production. The flexibility and scalability of cloud-based production provides businesses with significant cost savings. If a production runs over, a cloud infrastructure can quickly and cheaply be dialled up for the duration of the project. It can then be scaled back once the extra capacity is no longer needed.
With the latest cloud platforms delivering ingest without compromising on features, turning to remote working is possible without losing quality. Multiple input feeds can be managed via cloud-based ingest tools, allowing premium broadcasts to take advantage of utilising the platforms. Maximising the monetisation of content is hugely important within the competitive media landscape. The efficiency of an intelligent ingestion tool paired with the adaptability of the cloud drives productivity and efficiency of productions.
As we move beyond the challenges of the past 18 months, flexibility is going to continue to be integral in all industries. Remote and cloud working not only allows editors and producers to work from home, but it also enables global post production infrastructures in which roles are filled based on talent and suitability, rather than location.
Transforming remote content ingestion workflows With online networks being at the centre of productions, getting the right tools to provide suitable workflows is imperative. A lot of time can be wasted using inefficient systems within the post production process. Managing content correctly can transform workflows and enable editors to focus on their speciality, as opposed to managing the online interface.
An intelligent interface must provide users with hierarchal permission capability to ensure that the relevant information is displayed. For instance, an editor would need to see multiple screens with editing/selection tools, time stamps and detailed information regarding the feed. A producer may only need to see an overview of information. Smart workflows can improve the quality of content ingestion. For example, interfaces with edit-while-capture technology can streamline the process through removing downtime between capture and edit.
Additionally, creating a high-resolution and proxy version of content improves the speed in which content can be accessed and enables work to be completed on the proxy which is then reflected in the high-res file. The correct cloud-based interface will enable users to benefit from all features that are available to professionals utilising on-prem content ingestion, allowing all corners of the media industry access to a premium, cloud-based ingest solution.
Remote ingestion: an increasingly popular option? Unsurprisingly, performing content ingest remotely is growing in popularity. Many organisations swapped to a cloud-based network due to travel and social distancing restrictions in 2020, however the majority are choosing to remain due to both its operational and cost efficiencies. As confidence grows, so do the infrastructures surrounding it. The need to remain flexible and scalable has never seemed more important within the media industry, and cloud-based ingestion provides a minimal hardware solution to users. With no compromise on the features available
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
Jane Sung, COO of Cinedeck, breaks down the reasons why so many organisations are switching to cloud-based ingestion - and staying there
