FUJIFILM acquires project with Gearhouse Broadcast in largest ever purchase of 4K Fujinon broadcast lenses

FUJIFILM acquires project with Gearhouse Broadcast in largest ever purchase of 4K Fujinon broadcast lenses posted: 20/10/2016

Gearhouse Broadcast CEO John Newton in front of one of the 4K trucks in Australia

Multi-million Dollar Investment - In its largest ever lens purchase and as a major part of its ongoing commitment to the Australian market leading broadcast services specialist Gearhouse Broadcast announced a multi-million dollar investment in Fujinon 4K and HD lenses to bolster and enhance its Australian HD OB super truck fleet.

Gearhouse Broadcast CEO John Newton said, Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon are leading the world in 4K lens quality and technology, so this multi-million dollar investment in Fujinon 4K lenses is another great example of our core philosophy in action.

Gearhouse has purchased a significant number of Fujinon 4K UA107x8.4BESM, UA80x9BESM, UA22x8BERD and UA13x4.5BERD 4K lenses and HA23x7.6BERD and HA14x4.5BERD HD lenses

For Newton the logic behind the investment was simple. He explained, Put simply; these lenses with our current camera fleet will give the very best picture quality tor our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That's an immediate and tangible benefit to our customers. Then there's two the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today's market.

With many camera manufacturers producing UHD 4K cameras, Fujinon has developed lenses which not only meet but exceed 4K optical performance. This includes high resolution, high contrast and high dynamic range (HDR).

Fujinon has also placed particular emphasis on the development of accuracy in focus control demanded by 4K resolution and developed new manufacturing technology for configuring and positioning of lens elements. All these new technologies and features now make production better, sharper and more efficient than ever before.

The new Fujinon 4K and HD lenses will form an integral part of Gearhouse's technology offering at many of the high profile events it provides broadcast services for including the ATP Australian Open Tennis, V8 Supercars races, Super 15s Rugby and A-League Football amongst many others.

Gearhouse Broadcast CEO John Newton

Mr. John Newton concluded, As a company Gearhouse is always listening to, meeting and fulfilling the extremely high standards and requirements of our customers as best we can. We also know that by investing in cutting-edge, top quality technology like the latest Fujinon 4K lenses we can help our clients create first-class productions.

About Fujifilm

Fujifilms optical devices division has been engaged in the development and production of Fujinon TV & Cine lenses for over 50 years; enabling exceptional content creation around the globe. As a three-time (3) recipient of the prestigious Emmy Award for outstanding technological developments, the IF Design Award and Red Dot Design Award ; Fujinon broadcast & cine lenses have repeatedly set the benchmark in the evolution of optical technology.

LINK:	http://www.live-production.tv/news/4k-8k-arising/fujifilm-acquires-pro...
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