A new CoverGirl spot created via GREY and edited by Eric Argiro of Union is set to break on-air during the closing ceremonies of the Olympic Games on NBC February 23. The message is that Girls Can - and it's backed up by a host of notable ladies including Queen Latifah, Pink, Sofia Vergara, Katy Perry, Ellen Degeneres and rising stars Janelle Monae and Becky G.
Client: P & G
Brand: CoverGirl
Title: Girls Can
First Airdates: web - 2/21/2014( http://youtu.be/KmmGClZb8Mg ); broadcast - 2/23/2014
Agency: GREY
ECD: Alice Ericsson
AD: Natsuko Bosaka
CW: Anne Stesney
Producer: Keira Rosenthal
Assistant Producer: Alex Desantis
Print Producer: Jen Pugliese
Directors:
Johan Renck (Queen Latifah, Becky G, Pink, Sofia Vergara & Janelle Monae)
Solve Sundsbo (Katy Perry)
Tom Munroe (Ellen Degeneres & Natalee Wiebe)
Post Production: Union Editorial
Editor: Eric Argiro
Assistant Editor: Nellie Phillips
Motion Graphics: Chris Bialkowski
Executive Producer: Caryn Maclean
Producer: Susan Motamed
###
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A new CoverGirl spot created via GREY and edited by Eric Argiro of Union is set to break on-air during the closing ceremonies of the Olympic Games on NBC February 23. The message is that Girls Can - and it's backed up by a host of notable ladies including Queen Latifah, Pink, Sofia Vergara, Katy Perry, Ellen Degeneres and rising stars Janelle Monae and Becky G.
