GenArts, Inc. Announces Sapphire Version 0. Available Now.

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Following the recently announced merger with Boris FX & Imagineer Systems, GenArts releases Sapphire 10, the latest version of the company's flagship suite of premium visual effects plug-ins. The enhancements in Sapphire 10 focus on new effects, improved features, and boosting efficiency through updated workflow controls, optimized organization, and control measures. The new upgrades come as a direct response to the continually mounting pressure on creative professionals in television, advertising, and motion pictures to produce exceptional work under extremely tight deadlines.

Sapphire 10 is available for Adobe, Avid, Flame, and OFX host applications.

New Features in Sapphire 10:

Builder Improvements- The creative possibilities have truly become limitless with new enhancements to the one of a kind custom effect creation tool, Builder. Multiple source clips with a matte from a path or alpha channel can now be used directly inside Builder. This allows editors and artists to easily create and combine Sapphire effects like never before - boosting productivity and efficiency. The new snap to grid feature allows complex node trees to be quickly and easily cleaned up for more efficient workflows. Learn more.

New Presets - The preset collection featuring over 3,000 presets adds 150+ presets including 60 advanced Builder effects. These new presets illustrate and inspire users as to the creative possibilities that can easily be achieved with Sapphire. Learn more.

Improved Preset Browser- Gaining efficiencies wherever possible is key to the tight project deadlines Sapphire users face. The improved preset browser features easier access to advanced presets and a significant increase in overall load time. Users now have the option to quickly preview any of the over 150 newly added presets within the new category with a single click.

New Effects in Sapphire 10:

S_Luna - Depicts accurate and photorealistic lunar cycles down to date and time with this high-resolution moon generator. Luna uses a complex bump map to achieve stunning realism. Features a wide array of options such as halo, glow, color tint, and atmosphere. Learn more.

S_Brush - Creates hand painted images by applying realistic paint brush strokes to any image or graphic. Apply different mediums like oil or chalk and choose from brush strokes such as felt tip, sponge or pencil. Learn more.

S_RomanTile - Forms a quilted patchwork of tiles with a textured geometric mosaic overlay. Apply custom grout for an increased sense of realism, adjust textures, and emboss to achieve a variety of different looks. Learn more.

Builder is revolutionizing the way artists and editors are using Sapphire, says Brian Fox, Director of Product Marketing at GenArts. Fox, who has been instrumental in driving the release in response to direct customer feedback and market demand, is excited about the creative opportunities that Sapphire 10 brings. The new effects and workflow improvements we have added continue to speak to the versatility of Sapphire - one of its core defining traits. I can't wait to see how the world's best and most talented artists and editors make use of the new features in Sapphire 10.

After speaking with numerous editors and artists, it has become apparent that there is immense pressure to not only work faster but smarter due to increasingly tighter deadlines and intense competition, states Boris Yamnitsky, president and founder of Boris FX. I am so pleased that the latest version of Sapphire addresses this issue by increasing efficiency and speeding up effect workflows. Boris FX, GenArts, and Imagineer all remain committed to achieving our mission of developing the world's best VFX plugins. We have taken another step towards achieving that goal with Sapphire 10.

Pricing Options & Availability:

Sapphire 10 offers a wide range of pricing options.

Single license for Adobe and OFX, Avid only or Flame only - $1699

Annual subscription for Adobe or OFX - $499.00

More detailed information regarding compatibility and other purchasing options can be found at www.genarts.com or by contacting the sales team at (617) 492-2888. Customers who purchased a new license for Sapphire 9, those with an active subscription plan, and those with a current upgrade and support contract will receive their free upgrade to Sapphire 10 within the coming weeks.

About GenArts, Inc.

GenArts, Inc. has been a leading global provider in specialized visual effects software for industry standard editing and compositing solutions since 1996. Its flagship product Sapphire, has become the standard for high-end visual effects creation at leading studio, broadcast, and post-production facilities of all sizes around the world.

About Boris FX

Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The companys success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Grass Valley, Nexidia, Sony, Quantel, and other leading developers of video editing software.

About Imagineer Systems

Imagineer Systems Ltd is the Academy Award-winning developer of visual effects solutions for film, video and broadcast post-production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as Star Wars: The Force Awakens and the Harry Potter series. Imagineers flagship product is mocha Pro: the planar tracking, masking and removal utility. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.

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