Sony Pixel Power calrec Sony

L-Acoustics Supports NAMM's Believe in Music Week

15/01/2021

L-Acoustics Supports NAMM's Believe in Music Week posted: 15/01/2021

L-Acoustics Founder and President Dr. Christian Heil (left) and JH Audio Founder and President Jerry Harvey (right), who will both be interviewed by Chris Rabold in the Contour XO IEM Origins Story session

Virtual Marketplace booth to offer eight new video sessions on a variety of topics

Over the past 120 years, the National Association of Music Merchants has grown from a small, domestic consortium of piano dealers into a massive educational and support organization boasting arguably the world's best trade show dedicated to both the business and pleasure of making music. When the eagerly anticipated 2021 NAMM Show had to be canceled due to continued COVID concerns, the association quickly pivoted its focus by creating a digital alternative known as Believe in Music Week, running from January 18 to 22.

L-Acoustics announces that it is fully supporting NAMM this month by sponsoring a virtual Marketplace booth, where it will be hosting a comprehensive lineup of eight unique video sessions on a variety of topics, all with live Q&A. Visitors can also book online meetings with L-Acoustics team members, chat live, and receive special access to swag and an exciting giveaway.

Of particular note will be the booth's keynote session, Contour XO IEM Origins Story, moderated by FOH Engineer Chris Rabold (Bruno Mars, Lady Gaga, Beyonc ). This will be a Zoom fireside chat discussion with L-Acoustics Founder and President Dr. Christian Heil and JH Audio Founder and President Jerry Harvey. This illuminating conversation explores their origins in pro audio and how they came to collaborate on the recently-launched Contour XO in-ear monitor.

Immersive Audio for Houses of Worship will be another standout session, with L-Acoustics Application Manager Josh Maichele hosting a conversation with technical directors at three churches-Mount Paran in Georgia, Orchard Hills in Pennsylvania, and River Pointe in Texas-to learn about why they each chose L-ISA Immersive Hyperreal Sound technology for their congregations.

The full schedule of video sessions from L-Acoustics is as follows (all times are PST):

Thursday, January 21st:

8:00 a.m. - L-ISA: Immersive Audio for Houses of Worship

10:00 a.m. - The Power of K3: Compact, Full-Range, No Compromises

1:00 p.m. - L-Acoustics Creations: The Power of Pro Audio at Home

3:00 p.m. - L-ISA: Immersive Mixing Techniques with Robert Scovill

Friday, January 22nd:

8:00 a.m. - Contour XO IEM Origins Story: A discussion with Dr. Christian Heil and Jerry Harvey, hosted by Ambassador Chris Rabold

10:00 a.m. - A10: The Perfect Fit for Event Audiences of 50-5,000

1:00 p.m. - L-ISA Theatrical Workflow: From Concept to Performance

3:00 p.m. - MILAN / AVB: Audio and Control Data Over a Single Network

Furthermore, L-Acoustics L-ISA Application Engineer Carlos Mosquera will take a deep dive into the anatomy of an L-ISA mix with a binaural performance and mixing tutorial on NAMM's Believe in Music Gear TV during the week.

NAMM has always been much more than an industry trade show, shares Alan Macpherson, CEO, L-Acoustics Americas. The organization's reach in music advocacy, market development, and educational focus have all been key to keeping NAMM's strong leadership position. Shows have thrived, despite sea changes in the market over the years, and this is evidenced by the smart and concerted effort to bring professional audio to the fore. This year, NAMM has risen to a new challenge, yet again with its Believe in Music Week, a well thought out alternative to the in-person trade show that should provide excellent interaction. L-Acoustics is proud to be part of it, and we look forward to making quality connections with both new and existing customers this month!

About L-Acoustics

Founded in 1984 near Paris, France, L-Acoustics is the market leader in professional sound reinforcement technologies. With over 550 team members worldwide and offices in Paris, London, Singapore, Los Angeles, and New York, L-Acoustics is present in over 80 countries via our network of Certified Providers. Focused on solutions that elevate the audience experience, more than 20% of L-Acoustics' talent is devoted to R&D in the areas of acoustics, applications, mechanics, electronics, signal processing, and software development. In recognition of creating innovative professional sound technology, L-Acoustics was named as one of Fast Company's Most Innovative Companies of 2020.

Recognized for pioneering the line source array, L-Acoustics continues to shape the future of the professional audio industry with L-ISA Immersive Hyperreal Sound technology, a multidimensional, object-based approach to designing, mixing, and processing sound that results in extremely natural and intelligible audio, and a more vibrant, authentic connection between artists and their fans. Now also available for exceptional private sound spaces with L-Acoustics Creations designs.

L-Acoustics technologies can be heard in places like the Hollywood Bowl, Dickies Arena, Allianz Arena, home of Bayern Munich, or the Philharmonie de Paris, as well as the world's top-grossing festivals, and on tour with world-class artists such as Mark Knopfler, Aerosmith, and P!NK.
LINK: https://www.live-production.tv/news/products/l-acoustics-supports-namm...
See more stories from liveproduction

More from Live Production

15/07/2025

PROTON Announces Production Facility Expansion Ahead of IBC2025

PROTON Announces Production Facility Expansion Ahead of IBC2025 posted: 15/07/2025 Proton Announces Production Facility Expansion Ahead of IBC2025 Alongs...

11/06/2025

Sigma Cine Lens: AIZU PRIME LIME

Sigma Cine Lens: AIZU PRIME LIME posted: 11/06/2025 Sigma Aizu Prime Line, available mounts: PL Mount, Sony E-mount / Supplied accessories: Cover Cine Len...

11/06/2025

SC-BINARY 225: highly flexible AES/EBU & DMX cable

SC-BINARY 225: highly flexible AES/EBU & DMX cable posted: 11/06/2025 SC-BINARY 225: highly flexible AES/EBU & DMX cable with 2 x 0.25 mm and soft HTPE j...

02/04/2025

Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero

Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero posted: 02/04/2025 Leipzig Opera Relies on Riedel MediorNet, Artist, and Bolero for Efficient...

02/04/2025

ARRI expands its management team

ARRI expands its management team posted: 02/04/2025 ARRI's Managing Directors (l. to r.) David Bermbach, Walter Trauninger, and Christian Richter ARRI ...

31/03/2025

Clear-Com Enhances ACU Campus-Wide Production Communications

Clear-Com Enhances ACU Campus-Wide Production Communications posted: 31/03/2025 Clear-Coms new intercom solutions make it possible to communicate across m...

20/03/2025

Expand VB440 Tools with AV Sync Generator

Expand VB440 Tools with AV Sync Generator posted: 20/03/2025 Bridge Technologies Expand VB440 Tools with AV Sync Generator In anticipation of their prese...

19/03/2025

World's Smallest Slow-motion Camera at NAB2025

World's Smallest Slow-motion Camera at NAB2025 posted: 19/03/2025 Proton to Launch World's Smallest Slow-motion Camera at NAB2025 Proton Camera I...

31/01/2025

Sommer cable's Ethernet cables set new standards for connection solutions

Sommer cables Ethernet cables set new standards for connection solutions posted: 31/01/2025 When it comes to reliability, robustness and flexibility, the ...

05/12/2024

Riedel Appoints Jan Eveleens as CEO of Product Division

Riedel Appoints Jan Eveleens as CEO of Product Division posted: 05/12/2024 Riedel Communications announced a change in leadership for its Product Division...

30/10/2024

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without protective sleeve for the HDMI connectors

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without pro...

17/10/2024

Genelec opens new Seoul Experience Centre

Genelec opens new Seoul Experience Centre posted: 17/10/2024 Seoul, South Korea, October 2024....Genelec has added Seoul to its growing global network of ...

08/10/2024

Sommer cable announces new management team

Sommer cable announces new management team posted: 08/10/2024 Sommer cable GmbH is pleased to announce the succession in the management team. On October 1...

09/09/2024

Bridge Technologies Launch Upgraded Satellite Module VB278

Bridge Technologies Launch Upgraded Satellite Module VB278 posted: 09/09/2024 Bridge Technologies Launch Upgraded Satellite Module VB278 As part of a wid...

21/08/2024

Calrec expands distribution partnership with Cerberus Media Solutions to cover entire DACH region

Calrec expands distribution partnership with Cerberus Media Solutions to cover e...

16/08/2024

Anton/Bauer Launches 'VCLX LI' 1600Wh Multi-Voltage Battery for Cinematic Production

Anton/Bauer Launches VCLX LI 1600Wh Multi-Voltage Battery for Cinematic Producti...

04/07/2024

Astera Awarded Best in Show at Euro Cine Expo 2024

Astera Awarded Best in Show at Euro Cine Expo 2024 posted: 04/07/2024 Best of Show award for Asteras LunaBulb After a successful exhibition at Euro Cine ...

13/06/2024

Astera Launches LunaBulb

Astera Launches LunaBulb posted: 13/06/2024 Astera LunaBulb PrepCaseKit Astera - a leading developer of innovative light solutions for film, event and TV...

02/05/2024

ARRI announces the ALEXA 35 Live - Multicam System

ARRI announces the ALEXA 35 Live - Multicam System posted: 02/05/2024 Arri Alexa 35 Live - Multicam System ARRI announces the ALEXA 35 Live - Multicam Sy...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

10/04/2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024 posted: 10/04/2024 Grass Valleys LDX C150 Grass Valley will unveil its ...

11/03/2024

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Lightsource and Creative Rock

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Light...

23/01/2024

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of innovative remote production infrastructure

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of in...

09/01/2024

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos standards

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos...

29/12/2023

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso posted: 29/12/2023 Tennis Pan American Games 2023 with TVU and MediaPro TVU ...

11/12/2023

VuFinder Studios selects ROE Visual for its VP Studio

VuFinder Studios selects ROE Visual for its VP Studio posted: 11/12/2023 Filming Citro n promotion video with BP2V2 in VuFinder Studio VuFinder Studios j...

05/12/2023

EY recognises Genelec owners with Family Entrepreneurs of the Year Award

EY recognises Genelec owners with Family Entrepreneurs of the Year Award posted: 05/12/2023 (L-R) Genelec owners Maria, Mikko and Juho Martikainen at the ...

01/12/2023

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and Radio 3 for Pioneering 5G UHD-HDR Broadcast

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and...

27/11/2023

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping posted: 27/11/2023 ROE Visual Calculator APP ROE Visual is proud to announce the re...

22/11/2023

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance and Monitoring Solution

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance a...

20/11/2023

New era in sports broadcasting: 5G live transmission by the German Football League

New era in sports broadcasting: 5G live transmission by the German Football Leag...

16/11/2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023 posted: 16/11/2023 AJA Video Systems yesterday introduced DRM2, a rackmount frame that ...

14/11/2023

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online posted: 14/11/2023 PlayBox Neo, a global leader in media management and playout solutions, announ...

09/11/2023

A Stand-Up Solution for Comedian Johan Glans

A Stand-Up Solution for Comedian Johan Glans posted: 09/11/2023 The summer tour Johan Glans delivered 35 sold out shows across Sweden powered by a seamless ...

03/11/2023

DiGiCo and Fourier Audio Set to Transform Live Sound

DiGiCo and Fourier Audio Set to Transform Live Sound posted: 03/11/2023 Building upon the announcement from earlier October that it has joined forces with...

30/10/2023

Genelec joins forces with Broadcast Professional to strengthen APAC distribution network

Genelec joins forces with Broadcast Professional to strengthen APAC distribution...

26/10/2023

PHI Centre uses Genelec immersive solutions to bring artists and audiences closer together

PHI Centre uses Genelec immersive solutions to bring artists and audiences close...

19/10/2023

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully Integrated Cloud-Based REMI Solution

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully...

17/10/2023

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with Help from AJA ColorBox

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with H...

08/10/2023

Genelec helps Israel's Dubidub Studios create immersive Dream Room

Genelec helps Israel's Dubidub Studios create immersive Dream Room posted: 08/10/2023 Dubidub's CEO Ami Offir pictured in the company's 7.1.4 ...

02/10/2023

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform, Easing the HD/UHD-SDI to NativeIP/SMPTE 2110 Transition

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform,...

28/09/2023

Shure Announces Agreement to Acquire Ab Wavemark Oy

Shure Announces Agreement to Acquire Ab Wavemark Oy posted: 28/09/2023 Wavetool A2 iPad Racks ADX Medium Horizontal Shure has announced that an agreement...

25/09/2023

MediaKind Advances Video Streaming and Monetization

MediaKind Advances Video Streaming and Monetization posted: 25/09/2023 MediaKind (#1.D25) is taking center stage at the IBC Show 2023 (September 15-18), sho...

21/09/2023

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness posted: 21/09/2023 Rohde & Schwarz, a global leader in broadcast distribution, wil...

19/09/2023

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU posted: 19/09/2023 Rear panel of DHD XD3 IP Core DHD audio has chosen IBC 2023 as the venue for...

15/09/2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023 posted: 15/09/2023 DiGiCo presents the next generation of large format mixing consoles for live...

14/09/2023

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted:...

13/09/2023

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller at IBC

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller ...

12/09/2023

Remote collaboration fully realized with ELEMENTS Cloud Workspaces

Remote collaboration fully realized with ELEMENTS Cloud Workspaces posted: 12/09/2023 High-performance media storage specialist ELEMENTS will use its presen...