Sony Pixel Power calrec Sony

Orchestrating the Cloud

27/11/2020

There are probably more cloud-based services providing functional capability for media operations than for any other commercial sector. These services range from simple format conversion (transcode) to complex AI services which can automatically create temporal logs that describe' content based on object or other recognition models. The aggregate of even a small selection of the available services is extremely powerful. Cloud-provided service functionality has the capability to transform the efficiency of production and content supply chain operations. Aside from the breadth of functionality available in the cloud' the structure and fabric of cloud provides direct benefit for media businesses:

Scale, infinite scale for material storage and processing.

Resilience, at a fractional incremental cost.

Security, cloud affords greater security and auditability than on-prem storage.

Access, global access to content enabling remote and collaborative operations.

Economical, almost universally costs are on a consumption basis.

Interoperability, through standardised control interfaces*.

*A very welcome development in the broadcast and media industry.

Whilst there has been a significant increase in the use of cloud for production and content preparation workflows, broadly take-up has not been as rapid as it might have been. Aside from the migration issues relating to file size, covered here, the key reasons cited by media companies distil into three headlines: visibility, cost, and control.

These are genuinely held concerns; below are some real-world statements from media operators and details of how BLAM's functionality answers the issue.

Visibility & Discovery we recently put over a petabyte of media into the cloud as a backup / safety copy but now cannot see what we have without restoring it

This is a simple one for BLAM. The BLAM UI makes all media objects visible and playable'. For video assets, BLAM creates a full resolution browse / proxy version of all material that is brought into the platform so that it may be played within a standard web-browser.

The browse / proxy file is typically encoded at 2Mb/s (this is configurable) so the file stored on disk is between 0.5-4% of the original / master file size. If you are using AWS S3 storage, this means that only the small browse / proxy file is required to sit' at Standard Class. The much larger broadcast or mezzanine format may be archived to the Deep or Glacier class in AWS parlance.

The ability to see media and the relationships between media in this way means that cloud storage and services may be used in an extremely cost-effective way.

Content accessibility is enhanced with discovery tools - principally this means search. BLAM supports accessibility of media through a fast and sophisticated search capability underpinned by advanced metadata management for structured and unstructured data. BLAM provides:

Metadata synchronisation with live systems such as traffic or rights management.

Connectors to a range of legacy platforms for bulk data migration.

Generation of temporal metadata generation using AI and other services.

A powerful search capability to support simplified discovery.

Asset relationship management capability.

Cloud storage tagging tools to persist data at the object level.

With all the promise of scalability, our operation still suffers bottlenecks but, in the cloud, ironically, it is more difficult to see where .

Another form of visibility that has been designed into BLAM is real-time workflow monitoring. BLAM provides real-time status information for all processes that it is orchestrating - both for internal processes, such as checking technical data on a file, or long-running processes, such as transcoding. BLAM provides a single interface through which multiple services from multiple vendors (i.e. multi-cloud) can be monitored and managed. Crucially, BLAM supports the management by exception paradigm through alerts in the case of error. Such alerts provide specific detail so corrective action may be enacted quickly.

Cost It is extremely difficult to calculate how much as specific asset or job has cost us, particularly as we use the services of multiple providers

The fundamental of finance control, when using a consumption-based model, is to understand the aggregate cost of performing a specific function. This calculation is complex when using the services from several vendors - the multi-cloud problem. BLAM tracks fixed and variable costs based on transactions across all services, regardless of provider, and can compute these to provide meaningful management information.

Finance in BLAM is based on transaction units which are calibrated as time (seconds) or size (bytes) although these can be customised. Rates are manually set or applied to transactions dynamically through a service API. Calculating costs is then as simple as multiplying the rate by transaction units (which are tracked within each BLAM Workflows BLidget). Tracking transaction units at the BLidget level means that BLAM records data at the most granular level possible. Cost data may then be presented in an entirely customisable way, be it in a graphic form in a BLAM dashboard or in an Excel-based financial report. A common requirement in the content supply chain context is to see the cost of delivering a media package which includes a breakdown of all the services involved so that this may be recharged. An equally common request is to see the total cost of ownership information. BLAM now displays this as standard in the Media view.

It's the egress costs, that is where they catch you out

The fact is that storing large media files in AWS S3 at Standard class is expensive. It is also a fact that egress costs for large files are not trivial - although this aspect is under increasing
LINK: https://bluelucy.com/orchestrating-the-cloud/...
See more stories from bluelucy

Most recent headlines

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Len...

16/01/2021

Source Elements Connects With Presentations at NAMM's Believe In Music Week

Source Elements Connects With Presentations at NAMM's Believe In Music Week data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562...

16/01/2021

yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions

yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf...

16/01/2021

Goldcrest Post Adds Veteran Colorist Alex Berman

Goldcrest Post Adds Veteran Colorist Alex Berman data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=ht...

16/01/2021

Solid State Logic's MEET THE PRODUCER' Live Q&A Featuring Marc Daniel Nelson on January 21st at 6pm GMT

Solid State Logic's MEET THE PRODUCER' Live Q&A Featuring Marc Daniel N...

16/01/2021

Cinematographer Declan Quinn Brings Decades of Cooke Lens Experience to A Suitable Boy with S4/i Primes

Cinematographer Declan Quinn Brings Decades of Cooke Lens Experience to A Suitab...

16/01/2021

SMPTE Hollywood Section to Host Virtual Panel Exploring MOVIELABS 2030

SMPTE Hollywood Section to Host Virtual Panel Exploring MOVIELABS 2030 data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpth...

16/01/2021

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness...

16/01/2021

VEON appoints Leonid Boguslavsky as director

Amsterdam, 15 January 2021 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services, announces the ...

16/01/2021

Locast Launches in Madison, Wis.

MADISON, Wis.-Locast is ready to serve TV viewers in Wisconsin, as the free, local broadcast TV digital translator streaming service is now officially available...

16/01/2021

HPA Tech Retreat 2021 Opens Registration

BURBANK, Calif.-Registration is now open for HPA Tech Retreat 2021, set for March 15-26. The annual conference, which will take place virtually this year becaus...

16/01/2021

Globecast Providing Playout, Distribution for Classic Arts Showcase

LOS ANGELES-Globecast has been selected by the Classic Arts Showcase to provide playout, linear satellite distribution, VOD and streaming services for cultural ...

16/01/2021

CES 2021: Reasonance Demos Wireless TV Model

WASHINGTON-Reasonance is hoping to put another layer to the idea of cord-cutting after it demonstrated a prototype for its entirely wireless TV set at CES 2021....

16/01/2021

Grass Valley Puts Focus on Cloud With New Business Strategy

MONTREAL-Grass Valley has conducted a strategic review and says that it has adjusted its business plan to focus on the growing demand for cloud and software-bas...

16/01/2021

C-Band Auction Ends, Generates $80.9B

WASHINGTON-The clock phase of the C-band auction has come to a close, with the FCC announcing that its sale of mid-band 5G spectrum generated more than $80.9 bi...

16/01/2021

New ATSC 3.0 Sets, Devices Launch at CES 2021

WASHINGTON-CES 2021 has wrapped up, but not before a number of new technologies and TV sets designed for the ATSC 3.0-powered NextGen TV standard were highlight...

16/01/2021

FCC: Localism May Outweigh Viewpoint Diversity in Certain Merger Considerations

WASHINGTON-In today's TV landscape, it is important that local news stations have the ability to provide high quality programming to strengthen localism. Ac...

15/01/2021

Sustainability in Sports Production: Sky Sports Pledges to Make All Host Broadcasts Albert-Certified

Sustainability in sports production: Sky Sports pledges to make all host broadca...

15/01/2021

America's Cup Production Team Upgrades Data, Augmented Reality, Camera Coverage in New Zealand

America's Cup Production Team Upgrades Data, Augmented Reality, Camera Cover...

15/01/2021

Open Services Alliances for Media (OSA) Creates IMF Registration API

Open Services Alliances for Media (OSA) Creates IMF Registration API By Ken Kerschbaumer, Editorial Director Friday, January 15, 2021 - 1:25 pm Print This ...

15/01/2021

Noel Clarke and Ashley Walters set to return in fourth installment of Sky Original Bulletproof

Commission comes ahead of latest series Bulletproof: South Africa launching on S...

15/01/2021

New RTI 4K Video Over IP Platform Enables Seamless Control Integration

SHAKOPEE, Minn. - Jan 7, 2021 - RTI, a leading control and automation manufacturer, today announced a new Video over IP (VIP) platform that allows integrators t...

15/01/2021

RT SIL SIAR AR AN mBLIAIN 2019

EBIDTA 8.4 MILLI N AG RT AR S DE BHARR M AD MEASARTHA AR IONCAM IOML N AGUS COSTAIS OIBR OCHTA N OS L SULA dTUGTAR AN COSTAS MAIDIR LE hIMEACHTA SPEISIALTA...

15/01/2021

Picturepark Announces the 2imagine Connector for the Editing...

Aarau, Switzerland - 15th January 2021 - Swiss digital content automation provider Picturepark has announced the release of the 2imagine Connector for Picturep...

15/01/2021

Amid CES, NVIDIA Packs Flying, Driving, Gaming Tech News into a Single Week

Flying, driving, gaming, racing amid the first-ever virtual Consumer Electronics Show this week, NVIDIA-powered technologies spilled out in all directions. In...

15/01/2021

Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14

Back to All News Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14Francisco Ramos VP of Latin American Originals Entertainment ...

15/01/2021

Coronation Street welcomes new character Ronnie Bailey to Weatherfield

Coronation Street welcomes new character Ronnie Bailey to Weatherfield Life is about to get a lot more complicated for the Bailey family as the newest member o...

15/01/2021

ITV campaign gets behind the National effort to Stay At Home

ITV campaign gets behind the National effort to Stay At Home ITV will launch a series of on air messages urging viewers to Stay at Home' but Stay in Touc...

15/01/2021

Peter's lap of honour' begins

Posted on 15 Jan 2021 In the spirit of celebration, we are pleased to announce that 2021 marks the retirement year of our Joint Managing Director & Commercial ...

15/01/2021

Space Symposium 365

Engage with our latest solutions, test your space knowledge, even enter orbit with NTS-3 - anytime and from anywhere While we wait for the world's space com...

15/01/2021

How Data Science is creating safer skies through flight data monitoring and anomaly detection

In Data Science, we call deviations from expected behaviour anomalies , and the...

15/01/2021

Eutelsat appoints Anne Carron as Chief Human Resources Officer

Press release - 15 January 2021 15:19 Eutelsat appoints Anne Carron as Chief Human Resources Officer Facebook LinkedIn Twitter Download as PDF Paris, 1...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

15/01/2021

Vijay's Master to be Adapted in Hindi by Endemol Shine India, Cine1 Studios and 7 Screens

Endemol Shine India, a Banijay company, Cine1 Studios and 7 Screens, today annou...

15/01/2021

LITE Breakfast Show welcomes new announcer, Asha Gill

LITE Breakfast Show welcomes new announcer, Asha Gill Date Released:15 Jan 2021 Share Tweet Stream LITE Breakfast with Asha and JD' on the SYOK app ...

15/01/2021

Powering Ambition with Titon SL90

Uro PodlogarFollow Uro : Instagram Uro Podlogar is a professional photographer and videographer & Sony ambassador based in Ljubljana, Slovenia. Known for fas...

15/01/2021

New high-end monitor from OS Acoustics

DBS8 features time-domain correction processing Bournemouth brand OS Acoustics have just sent us news of their newest studio monitor, the DBS8. Its only the...

15/01/2021

Two new mics from Tascam

New models aimed at performers and broadcasters Tascam have just unveiled two new microphones - both moving-coil dynamics, and both intended for vocals, but...

15/01/2021

Great Bass Sound-In 15 Seconds!

Compression and bass go together like ham and eggs, red beans and rice, or peanut butter and jelly (or gin and tonic, if you prefer something a little stronger)...

15/01/2021

Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule

Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule posted: 15/01/2021 Leading US live events specialist chooses precision ca...

15/01/2021

WandaVision' Premieres on Disney Plus Jan. 15

WandaVision, a Marvel Studios series starring Elizabeth Olsen and Paul Bettany, premieres Jan. 15 on Disney Plus. Marvel calls the show a blend of classic tele...

15/01/2021

Court TV to Air Special on Death of George Floyd

Court TV said it will set the stage for its coverage of the trials of the Minneapolis police charged with killing George Floyd with a one-hour special that will...

15/01/2021

Primetime Ratings Wednesday: NBC Wins With Chicago' Shows

NBC had the winning score in Wednesday prime, as the Chicago shows led the net to the title. NBC had a 1.0 in viewers 18-49, per the Nielsen overnights, and a 6...

15/01/2021

Scripps Begins to Move Katz Networks to Ion TV Stations

The E.W. Scripps Co. said it will start moving its Katz digital multicast networks on March 1 to the TV stations it acquired when it bought Ion Media....

15/01/2021

Fox Promotes Inae Wilson to Executive VP, Distribution

Inae Wilson has been promoted to executive VP of broadcast distribution and marketing at Fox Corp....

15/01/2021

Nexstar Reaches WGNA Carriage Deal with Vidgo

Nexstar Media Group said it reached a multi-year agreement with streaming service Vidgo to carry Nexstar's cable network WGN America....

15/01/2021

NAB Issues COVID-19 Vaccine Messaging Toolkit

The National Association of Broadcasters (NAB), the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS) have...

15/01/2021

Animal Kingdom' Gets Sixth and Final Season at TNT

TNT has renewed crime drama Animal Kingdom for a sixth and final season. Season five starts this summer....

15/01/2021

NAB, Others Seek More Info on Election-Related Attacks

The National Association of Broadcasters joined in a letter from a coalition of news organizations to federal law enforcement agencies Thursday (Jan. 14) saying...