Tellyos Stuart Russell reveals how he went from professional musician to marketing supremo, and why he feels the media techs vendor landscape has never been cut-throat
By Contributor
Published: June 7, 2022 Updated: June 8, 2022
Tellyo's Stuart Russell reveals how he went from professional musician to marketing supremo, and why he feels the media tech's vendor landscape has never been cut-throat
target=_blank title=Share on LinkedIn class=share-linkedin>
Stuart Russell, head of marketing and communications, Tellyo Talk us through an average day in your role My current company is a start-up so my role is very varied - it spans the full marketing mix - and there's always lots to do. Currently, I'm in the middle of a project to revamp our web site, as well as working to improve our search engine rankings. I'm also planning our attendance at a few trade shows and events over the next quarter, writing a number of customer success stories and creating content for some outbound marketing campaigns. Marketing has changed a great deal over the last decade - it really is a blend of science and art now - so you need to be very data-driven while having a good eye for design and being able to write creative copy. I'm also hoping to employ someone soon to help me with the web and digital side of marketing so I can focus on our content strategy a little more!
How did you get started in the media industry? The honest answer is that I fell into it, mostly by accident. I was a professional musician in a former life and then worked with companies making professional audio gear for recording studios and mastering suites. From there, I went into high-end consumer audio and then answered an online job advert to work in the broadcast industry with The Vitec Group. That was about 13 years ago and my current role is my third in this industry. I struggle to imagine working anywhere else now
What training did you have before entering the industry? My first degree is actually a BA in Business Management, and I then took a post-graduate qualification in Marketing with the Chartered Institute of Marketing. In terms of the technical side of the industry, all of my knowledge has been gained on the job with my employers. Having a healthy interest in video and audio has obviously helped, but I've been very lucky to work with some incredibly talented (and patient!) people who have helped me expand my technical knowledge along the journey.
Why do you enjoy working in the industry? Someone I met years ago referred to the broadcast and media industry as being sticky' and after a dozen or so years I completely understand what this means - it's a genuinely fun industry with a very strong social side to it, and people do tend to stay in the business once they get a taste of it. The ongoing content boom means that we're usually working with very creative customers who are always challenging us to meet their needs more effectively. Those relationships can also be great fun, and I really enjoy that sense of partnership and working to solve shared problems. On a similar note, there's healthy competition for business, of course, but I never feel like the vendor landscape is cut-throat or dog-eat-dog. It always feels like there is enough room for everyone and I like that sense of competitive camaraderie. When all is said and done, we're not curing cancer so I think it's good to have a healthy sense of perspective about our industry and its function.
What piece of advice would you offer someone looking to explore a role similar to yours? Many marketers in this industry come from a product management or technical background rather than a classical marketing background. That's not a criticism, but it has heavily influenced the way we talk about what we do, and the industry has perhaps been a little slow to catch up with changing trends in content creation and the changing demographics of the creators. The era of by engineers, for engineers' is definitely coming to a close, so I'd advise anyone interested in a career in marketing to get the right academic foundations through study. Technical and product knowledge can be learned, as can customer personas and industry-specific routes to market. The principles underpinning good marketing strategy are the same regardless of industry, however, and knowledge of these will be invaluable as the industry changes and we see our customers, their working practices and their needs changing and becoming more diverse.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
Tellyos Stuart Russell reveals how he went from professional musician to marketing supremo, and why he feels the media techs vendor landscape has never been cut-throat
