I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela verksamheten.
Idag har vi byggt en teknikplattform f r ljud, som i allt h gre grad omh ndertar alla de s tt som kreat rer vill engagera sig med sin publik. Och den h r identiteten kommer att bli nnu viktigare fram ver. N sta v g av tekniska skiften - AI, nya gr nssnitt, wearables, nya s tt att interagera med inneh ll - kommer att omforma hur m nniskor uppt cker och upplever ljud och medier. De utmaningar som ligger framf r oss, inom musik, poddar, b cker, video, live och s dant vi nnu inte har byggt, ska vi forts tta utveckla teknik f r att l sa , s ger Daniel Ek, grundare och styrelseordf rande.
Vi avslutade det vi kallade 'The Year of Accelerated Execution' med nnu ett stabilt kvartal och ett starkt avslut p 2025. Under fj rde kvartalet n dde eller vertr ffade vi v ra prognoser f r alla nyckeltal. Netto kningen av m natliga aktiva anv ndare (MAU) var den h gsta n gonsin. Det r helt otroligt att mer n 750 miljoner m nniskor nu anv nder Spotify. 2026 har vi utn mnt till 'The Year of Raising Ambition'. Vi grundades f r att l sa n got som d k ndes om jligt, och v r h ga ambition har varit drivkraften bakom framg ngarna nda sedan starten. Samma h ga ambition kommer nu vara v gledande n r vi skriver n sta kapitel , s ger Alex Norstr m, co-CEO.
Vi ser oss sj lva som musikindustrins FoU-avdelning. V rt uppdrag r att snabbt f rst ny teknik och ta tillvara p dess potential, n got vi har gjort g ng p g ng. Hela branschen kan dra nytta av detta paradigmskifte [AI], men vi tror att de som omfamnar f r ndringen och agerar snabbt kommer att gynnas mest , s ger Gustav S derstr m, co-CEO.
Resultat f r fj rde kvartalet 2025
Antal prenumeranter kade till 290 miljoner, en kning med 10 % j mf rt med f reg ende r
M natliga aktiva anv ndare (MAU) kade till 751 miljoner, en kning med 11 % j mf rt med f reg ende r
Totala int kter kade med 13 % j mf rt med f reg ende r till 4,5 miljarder euro
Bruttomarginalen steg med 83 baspunkter j mf rt med f reg ende r till 33,1 %
R relseresultatet uppgick till 701 miljoner euro
Fj rde kvartalet 2025 gav den h gsta netto kningen av MAU i Spotifys historia, vilket inneb r att bolaget nu har 751 miljoner m natliga aktiva anv ndare. Samtidigt skedde en tv siffrig tillv xt i antalet prenumeranter. Vi forts tter att erbjuda ett extraordin rt v rde f r anv ndarna, samtidigt som vi l ser problem f r kreat rer, artister, f rfattare och de branscher de verkar inom. Se n gra av kvartalets h jdpunkter nedan:
Vi driver kultur och st rker relationen mellan fans, kreat rer och artister
Vi firade v rt st rsta Wrapped n gonsin
V rt elfte Wrapped var st rre, dj rvare och mer omfattande n n gonsin, d vi firade fans, artister, kreat rer och f rfattare v rlden ver. N r kampanjen avslutades hade Wrapped ver 300 miljoner engagerade anv ndare och fler n 630 miljoner delningar p sociala medier globalt, p 56 spr k.
Prompted Playlist ger lyssnarna kontrollen
Prompted Playlist g r det m jligt f r Premiumanv ndare p utvalda marknader att med egna ord beskriva exakt vad de vill h ra, vilket ger dem ett meningsfullt inflytande ver algoritmen.
Hitta och f lj dina favoritvenues
Lyssnare kan nu f lja sina favoritvenues, uppt cka nya platser i n rheten och utforska kommande konsertprogram, utan att beh va l mna appen.
Ed Sheeran tog Billions Club Live till Dublin
Ed Sheeran tog Billions Club Live till Dublin med en exklusiv spelning d r han upptr dde inf r 1 700 av sina fr msta fans. Lyssnare v rlden ver kan nu uppleva konserten i efterhand, d den finns tillg nglig exklusivt p Spotify.
Nya s tt att uppleva och engagera sig i b cker
Ljudb cker lanseras i fem nya l nder
Ljudb cker finns nu tillg ngligt f r premiumanv ndare i Sverige, Danmark, Finland, Island och Monaco, vilket ger prenumeranter tillg ng till hundratusentals boktitlar, ut ver all musik och alla poddar.
Audiobook Recaps - ett ljudbokm rke som kan prata
Audiobook Recaps hj lper lyssnare att snabbt hitta tillbaka in i ber ttelsen, genom korta, personliga sammanfattningar som t cker den del av boken de redan har lyssnat p .
Page Match: enkelt att v xla mellan fysisk bok och ljudbok
Page Match kopplar samman fysiska b cker, e-b cker och ljudb cker till en sammanh ngande upplevelse. L sare kan skanna en sida i en tryckt bok eller e-bok och forts tta ber ttelsen i ljudboken p Spotify, exakt d r de slutade. Senare i v r kommer anv ndare i USA och Storbritannien att kunna k pa fysiska b cker via Spotify-appen genom ett nytt partnerskap med Bookshop.org, vars modell direkt st djer oberoende bokhandlare.
St d till kreat rer, f rfattare och partners i hela ekosystemet
11 miljarder dollar utbetalda till musikindustrin under 2025
Under 2025 betalade vi ut mer n 11 miljarder dollar till musikindustrin, den st rsta rliga utbetalningen till musikskapare fr n n gon terf rs ljare i historien. Oberoende artister och skivbolag stod f r h lften av alla royaltyint kter. Vi hj lpte ocks artister att generera mer n 1 miljard dollar i biljettint kter genom att koppla samman fans med livekonserter via v ra biljettpartners.
Spotify Partner Program lanserades i Norden
Spotify Partner Program ut kades till Sverige, Danmark, Finland och Island och ppnade d rigenom nya m jligheter f r kreat rer att tj na pengar, v xa och knyta starkare band till sina fans.
Musikvideor ut kades i beta
Musikvideor i beta lanserade f r premiumanv ndare i USA och Kanada och gav fans tillg ng till en v xande katalog av officiella videor, fr n studioinspelningar till liveframtr danden och covers.
Partnerskapet med FC Barcelona f rl ngdes till 2030
Partnerskapet med FC Barcelona f rl ngdes till 2030. D rmed forts tter samarbetet som f renar musik,
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I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela verksamheten.
