Sony's PXW-Z750 Camera Shines for the Phoenix Suns
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton February 15, 2021
0 Comments
By David Grapentine, Senior Videographer, Phoenix Suns
The Phoenix Suns have been longtime Sony users, so when we were recently looking for a new ENG camera that would transition us from optical-based discs, Sony was at the top of our list. We were already familiar with the Sony form factor and menu structures, and we're also using their HDC-3100 portable fiber cameras as our main systems in fixed stations around the arena, so the learning curve would be minimal.
As we explored our options, we knew we needed something versatile that would streamline our efforts to not only capture content, but provide assets to different parts of our organization in real time. That's when we were introduced to Sony's new PXW-Z750 shoulder mount camera. In addition to numerous beneficial features including a lighter file transfer, a global shutter and 4K, it provides high quality imagery even in lowlight scenarios.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/15051818/PhoenixSuns.jpg alt= class=lazyload wp-image-2403771/>We are excited by the powerful integration this new model offers to connect our team and allow us to easily collaborate and share content, enabling a more engaging fan experience. Being able to shoot and distribute content quickly without worrying about digitizing and transferring allows us to elevate our game day presentation and enhances our communication to viewers in the arena and at home. The speed at which we can now build out packages is very attractive, as is the ability to push things out to social media in a matter of minutes.
Another great feature of the PXW-Z750 is its ergonomics. Often, shoulder mount cameras can become uncomfortable after using them for long periods of time. This camera is very well balanced and provides reliable results every time. I like that I can just grab and go and shoot at a moment's notice without a ton of setup. We also appreciate that the Z750 integrates seamlessly with many of our existing lenses and accessories, which provides significant cost savings and complements our multiple Sony HDC-3100 system cameras and BRC-X400 POV cameras to offer a consistent look that can be color matched effortlessly.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/15051840/Sony.jpg alt= class=lazyload wp-image-2403772/>We quickly became familiar with the Z750 as we began using it and realized its feature set and adaptability made the camera a great choice for more than just game day storytelling. When we started our control room renovation, we used the opportunity to refresh our camera technology. We'd come to value the flexibility the PXW-Z750 offered, which is why the organization decided to purchase two additional cameras for RF usage. This enables the team to use the powerful PXW-Z750s for all of our additional content creation needs in and out of house including pre- and post-game efforts, and on dark days we can use them our multi-camera shoots, community events, player profiles, pieces for the web and social media, as well as music series and entertainment experiences at the arena. Those entertainment and fan engagement experiences will put the camera's global shutter to work and help accurately capture the true spirit of these events.
Another key selling point is the camera's integration into the Sony ecosystem that we're already using, including NavigatorX for archival and storage and Ci for secure cloud-based collaboration and sharing. It provides us with a sense of continuity and accessibility, which benefits our workflow in the long run. We've worked with Sony for many years and we feel that they're more than just a vendor selling us equipment - they're a partner providing us with comprehensive solutions.
We also appreciate that the camera can grow with our organization as our needs evolve. With capabilities for 4K, HDR and high frame rate, we're ready for the future. It's helpful that we can expand the camera's power through simple additions like adding a network dongle or LTE connection. Ultimately our goal is to implement a streamlined workflow that allows us to be ahead of the curve, with our camera technology leading the way.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Sony's PXW-Z750 Camera Shines for the Phoenix Suns 
