Amazon Dash Replenishment Service Adds New Device Brands
Diverse lineup of new device makers includes General Electric, Samsung, August, Gmate, Oster, Obe, Petnet, CleverPet, Sutro, Thync, and Sealed Air
Preview and demonstration of devices using Dash Replenishment Service to be held in the IoT Pavilion at the Amazon Web Services re:Invent conference in Las Vegas
SEATTLE--(BUSINESS WIRE)--Oct. 1, 2015-- (NASDAQ: AMZN)-Amazon today announced a diverse lineup of new device brands joining the Amazon Dash Replenishment Service (DRS) program-General Electric, Samsung, August, Gmate, Oster, Obe, Petnet, CleverPet, Sutro, Thync, and Sealed Air. DRS enables connected devices that measure consumable usage to automatically order physical goods from Amazon when supplies are running low-like a water pitcher that orders filters or a pet food dispenser that orders food when needed.
We are excited to introduce 11 new device makers-General Electric, Samsung, Gmate, Oster, August, and more-to the Dash Replenishment Service program, said Peter Larsen, Vice President, Amazon Devices. Dash Replenishment Service adds convenience and ease for both customers and device makers alike. Customers dont have to do anything-they can simply rely on the connected device to automatically reorder the consumables that keep their homes running smoothly. For device makers, DRS makes it easy to add re-ordering functionality to their devices to deliver a helpful and differentiated experience for customers.
DRS is the same reordering service that powers Amazon Dash Button. With Dash Button, customers can reorder frequently used products with the simple press of a button. With DRS, connected devices can reorder products automatically when supplies run low. DRS works with connected devices that measure consumable usage, using infrared sensors, scales, or other mechanisms, to reliably determine when to trigger an order through Dash Replenishment Service APIs. For example, Obe's Pro Bowl weighs the amount of food consumed by a pet and subtracts that amount from the in-home inventory balance. When supply runs low, Obe's Pro Bowl uses the Dash Replenishment Service to automatically place the order for the pre-selected pet food on behalf of the customer.
DRS integration is easy and device makers can get started with as few as 10 lines of code. DRS is critical for device makers because they don't have to build the back-end infrastructure to fulfill orders-Amazon does this work for them, leveraging its authentication and payment systems, customer service, and fulfillment network.
Earlier this year, Amazon announced initial partners integrating with the Dash Replenishment Service, including Brother, Whirlpool, and Brita. Eleven new brands now join the program, including:
General Electric-GE's new, high-efficiency washer will offer Wi-Fi capability and an app allowing customers to manage laundry tasks from their smartphones. With Dash Replenishment Service, laundry detergent will be automatically ordered when supply runs low.
Washers with our SmartDispense technology store detergent and automatically dispense the right amount for each load so customers don't have to worry about it-to enhance that experience, we thought Amazon Dash Replenishment Service would be a perfect match, said Kevin Nolan, Vice President of Technology for GE Appliances. Customers will be able to set their preferred preorder level and Amazon will deliver detergent in time for the next wash, truly eliminating customer worry.
August-August Smart Lock provides intelligent, secure access to a home-customers can control who can enter and who can't-without the need for keys or codes, and all from a smartphone. With Dash Replenishment Service, replacement batteries will be automatically ordered and the customer will be notified to change out the battery.
From the beginning, our mission has been to design products and services that make our customers' lives simpler and more secure. Dash Replenishment Service aligns with our commitment to use technology to deliver more convenience and control for our customers, said Nate Williams, Head of Business Development for August. Currently, a customer receives a notification in the August app when the batteries will need to be replaced soon but, with DRS integration, that experience becomes automated and customers receive replacement batteries without any action required.
Gmate-Gmate SMART Blood Glucose Meter is a device that can connect to a smartphone to make testing blood sugar even easier. With Dash Replenishment Service, testing supplies will be automatically ordered.
Our customers must always be able to test and manage their blood sugar and it can be difficult and time-consuming to keep track of how many supplies are on hand, said Jennifer Kupar, Director of Operations for Gmate. This innovative idea of integrating Dash Replenishment Service will help so many customers with diabetes to never have to worry about running out of test strips and lancets again.
Obe-Obe products will monitor and manage a dogs food and water consumption. With Dash Replenishment Service, pet food will be automatically ordered.
Obe is already managing meals so why not also help customers manage the inventory of food in the home too, said Hilary Jensen Wade, CEO and Co-Founder of Obe. We want to avoid those last minute, OMG whos going to pick up pet food?!' moments and Amazon is a great partner to help with that-Dash Replenishment Service will be the mechanism for us to deliver this convenient value proposition so customers can enjoy time with their family pet instead of worrying over their care.
Oster-Oster Smart Pet Feeder with WEMO helps keep pets on a regular feeding schedule, manages portions, and gives customers peace of mind. With Dash Replenishment Service, pet food will
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Amazon Dash Replenishment Service Adds New Device Brands 
