Paywizard showcasing AI-driven subscriber intelligence platform proven to boost customer engagement at IBC2019 Paywizard Singula sees full launch after trials demonstrate pay-TV and OTT providers can identify next best action' in real time - doubling sales conversions in one pilot
London, 10 September, 2019 Paywizard, the subscriber intelligence specialist, today announces the full product launch at IBC2019 of Paywizard Singula , the artificial intelligence (AI)-driven subscriber analytics platform that has been successfully tested by a number of major European broadcasters and has recently been selected by Racing TV. Powered by Microsoft Azure AI, Singula provides subscriber intelligence and identifies the next best action' pay-TV operators and over-the-top (OTT) providers can take to boost customer engagement. The platform leverages AI and machine learning to generate insights that arm operators to proactively build subscriber loyalty, grow average revenue per user and acquire new customers.
Paywizard will be demonstrating Singula on the Microsoft stand (Hall 1, C27) at IBC2019 at the RAI Amsterdam, September 13-17, showing how Singula has already helped a number of leading broadcasters, such as eir Sport and Racing TV as part of initial beta trials. In one customer acquisition campaign for Racing TV, the UK and Ireland's premier horse racing channel, Singula was able to double the conversion rate while being able to predict with over 94% accuracy high-risk churners in a free trial programme.
Singula empowers OTT and pay-TV providers such as Racing TV to transform their customer experience and better engage with subscribers at each and every stage of the subscriber journey, says Bhavesh Vaghela, Paywizard's Chief Executive. Our research shows operators are struggling to proactively leverage customer data. In fact, we see many organisations trying to predict behaviour, such as churn, but most are failing to leverage this insight in real-time to positively impact the customer's experience.
Using Singula , TV service providers are now able to draw on available customer data - including billing, viewing, demographic and behavioural insights - in real-time to gain a full view of each subscriber at key stages of the customer journey. By continually learning from campaigns, offers, promotions and customer engagement, Singula is able to hone-in on the most effective action to take, driving real business results throughout the customer lifecycle, Vaghela notes.
Bob De Haven, General Manager, Worldwide Media & Communications at Microsoft Corp. says: Using AI to drive customer engagement through Paywizard Singula powered by Microsoft Azure shows the potential of cloud-based technologies to transform businesses today. We are working with Paywizard to enable media businesses to benefit from new technologies like AI to deliver customer experiences that enhance relationships and help grow revenues.
Singula taps into Paywizard's 20-year heritage in pay-TV subscriber management, drawing on expertise gained from supporting more than 100 subscription and pay-per-view businesses - with subscribers numbering in the millions. Paywizard's combination of customer management experience and innovative technology enables service operators to advance their analytics capabilities and gain a competitive advantage.
The platform creates a Single Customer View of each subscriber and utilises predictive models, created in collaboration with the data science centre of excellence at Edinburgh University, to determine next best actions that reflect where that subscriber is in the customer journey, their value as a customer, their likely response and other factors. The action can be a timely promotional offer, an informative communication, or even to simply do nothing.
Singula also helps identify the most appropriate channel to execute the action, which can include an in-app notification, social media advertising, a text to a smartphone, an email, communication via an electronic programming guide, a customised user interface, web chat, or contact from an agent. It then captures the result via a valuable feedback loop that utilises machine learning to update the analytical models - generating ongoing insight into future recommendations on how to best to target individual subscribers.
Paywizard will be showcasing Singula at the Microsoft stand throughout IBC 2019. Companies interested in seeing a demo or booking a meeting can book an appointment by clicking here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
Paywizard showcasing AI-driven subscriber intelligence platform proven to boost customer engagement at IBC2019 Paywizard Singula sees full launch after trials demonstrate pay-TV and OTT providers can identify next best action' in real time - doubling sales conversions in one pilot 
