Paywizard showcasing AI-driven subscriber intelligence platform proven to boost customer engagement at IBC2019 Paywizard Singula sees full launch after trials demonstrate pay-TV and OTT providers can identify next best action' in real time - doubling sales conversions in one pilot
London, 10 September, 2019 Paywizard, the subscriber intelligence specialist, today announces the full product launch at IBC2019 of Paywizard Singula , the artificial intelligence (AI)-driven subscriber analytics platform that has been successfully tested by a number of major European broadcasters and has recently been selected by Racing TV. Powered by Microsoft Azure AI, Singula provides subscriber intelligence and identifies the next best action' pay-TV operators and over-the-top (OTT) providers can take to boost customer engagement. The platform leverages AI and machine learning to generate insights that arm operators to proactively build subscriber loyalty, grow average revenue per user and acquire new customers.
Paywizard will be demonstrating Singula on the Microsoft stand (Hall 1, C27) at IBC2019 at the RAI Amsterdam, September 13-17, showing how Singula has already helped a number of leading broadcasters, such as eir Sport and Racing TV as part of initial beta trials. In one customer acquisition campaign for Racing TV, the UK and Ireland's premier horse racing channel, Singula was able to double the conversion rate while being able to predict with over 94% accuracy high-risk churners in a free trial programme.
Singula empowers OTT and pay-TV providers such as Racing TV to transform their customer experience and better engage with subscribers at each and every stage of the subscriber journey, says Bhavesh Vaghela, Paywizard's Chief Executive. Our research shows operators are struggling to proactively leverage customer data. In fact, we see many organisations trying to predict behaviour, such as churn, but most are failing to leverage this insight in real-time to positively impact the customer's experience.
Using Singula , TV service providers are now able to draw on available customer data - including billing, viewing, demographic and behavioural insights - in real-time to gain a full view of each subscriber at key stages of the customer journey. By continually learning from campaigns, offers, promotions and customer engagement, Singula is able to hone-in on the most effective action to take, driving real business results throughout the customer lifecycle, Vaghela notes.
Bob De Haven, General Manager, Worldwide Media & Communications at Microsoft Corp. says: Using AI to drive customer engagement through Paywizard Singula powered by Microsoft Azure shows the potential of cloud-based technologies to transform businesses today. We are working with Paywizard to enable media businesses to benefit from new technologies like AI to deliver customer experiences that enhance relationships and help grow revenues.
Singula taps into Paywizard's 20-year heritage in pay-TV subscriber management, drawing on expertise gained from supporting more than 100 subscription and pay-per-view businesses - with subscribers numbering in the millions. Paywizard's combination of customer management experience and innovative technology enables service operators to advance their analytics capabilities and gain a competitive advantage.
The platform creates a Single Customer View of each subscriber and utilises predictive models, created in collaboration with the data science centre of excellence at Edinburgh University, to determine next best actions that reflect where that subscriber is in the customer journey, their value as a customer, their likely response and other factors. The action can be a timely promotional offer, an informative communication, or even to simply do nothing.
Singula also helps identify the most appropriate channel to execute the action, which can include an in-app notification, social media advertising, a text to a smartphone, an email, communication via an electronic programming guide, a customised user interface, web chat, or contact from an agent. It then captures the result via a valuable feedback loop that utilises machine learning to update the analytical models - generating ongoing insight into future recommendations on how to best to target individual subscribers.
Paywizard will be showcasing Singula at the Microsoft stand throughout IBC 2019. Companies interested in seeing a demo or booking a meeting can book an appointment by clicking here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
21/07/2026
When NEP designed one of its largest recurring mobile production unit fleets for PGA TOUR
coverage, the leading media services provider faced a familiar challe...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final
21 July, 2026
Media releases
Spain v Argentina attracted a Total TV reach of al...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
21/07/2026
C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...
21/07/2026
Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...
21/07/2026
Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K
Brie Clayton July 20, 2026
0 Comments
Colorist blends vintage film looks to shape...
Paywizard showcasing AI-driven subscriber intelligence platform proven to boost customer engagement at IBC2019 Paywizard Singula sees full launch after trials demonstrate pay-TV and OTT providers can identify next best action' in real time - doubling sales conversions in one pilot 
