Paywizard showcasing AI-driven subscriber intelligence platform proven to boost customer engagement at IBC2019 Paywizard Singula sees full launch after trials demonstrate pay-TV and OTT providers can identify next best action' in real time - doubling sales conversions in one pilot
London, 10 September, 2019 Paywizard, the subscriber intelligence specialist, today announces the full product launch at IBC2019 of Paywizard Singula , the artificial intelligence (AI)-driven subscriber analytics platform that has been successfully tested by a number of major European broadcasters and has recently been selected by Racing TV. Powered by Microsoft Azure AI, Singula provides subscriber intelligence and identifies the next best action' pay-TV operators and over-the-top (OTT) providers can take to boost customer engagement. The platform leverages AI and machine learning to generate insights that arm operators to proactively build subscriber loyalty, grow average revenue per user and acquire new customers.
Paywizard will be demonstrating Singula on the Microsoft stand (Hall 1, C27) at IBC2019 at the RAI Amsterdam, September 13-17, showing how Singula has already helped a number of leading broadcasters, such as eir Sport and Racing TV as part of initial beta trials. In one customer acquisition campaign for Racing TV, the UK and Ireland's premier horse racing channel, Singula was able to double the conversion rate while being able to predict with over 94% accuracy high-risk churners in a free trial programme.
Singula empowers OTT and pay-TV providers such as Racing TV to transform their customer experience and better engage with subscribers at each and every stage of the subscriber journey, says Bhavesh Vaghela, Paywizard's Chief Executive. Our research shows operators are struggling to proactively leverage customer data. In fact, we see many organisations trying to predict behaviour, such as churn, but most are failing to leverage this insight in real-time to positively impact the customer's experience.
Using Singula , TV service providers are now able to draw on available customer data - including billing, viewing, demographic and behavioural insights - in real-time to gain a full view of each subscriber at key stages of the customer journey. By continually learning from campaigns, offers, promotions and customer engagement, Singula is able to hone-in on the most effective action to take, driving real business results throughout the customer lifecycle, Vaghela notes.
Bob De Haven, General Manager, Worldwide Media & Communications at Microsoft Corp. says: Using AI to drive customer engagement through Paywizard Singula powered by Microsoft Azure shows the potential of cloud-based technologies to transform businesses today. We are working with Paywizard to enable media businesses to benefit from new technologies like AI to deliver customer experiences that enhance relationships and help grow revenues.
Singula taps into Paywizard's 20-year heritage in pay-TV subscriber management, drawing on expertise gained from supporting more than 100 subscription and pay-per-view businesses - with subscribers numbering in the millions. Paywizard's combination of customer management experience and innovative technology enables service operators to advance their analytics capabilities and gain a competitive advantage.
The platform creates a Single Customer View of each subscriber and utilises predictive models, created in collaboration with the data science centre of excellence at Edinburgh University, to determine next best actions that reflect where that subscriber is in the customer journey, their value as a customer, their likely response and other factors. The action can be a timely promotional offer, an informative communication, or even to simply do nothing.
Singula also helps identify the most appropriate channel to execute the action, which can include an in-app notification, social media advertising, a text to a smartphone, an email, communication via an electronic programming guide, a customised user interface, web chat, or contact from an agent. It then captures the result via a valuable feedback loop that utilises machine learning to update the analytical models - generating ongoing insight into future recommendations on how to best to target individual subscribers.
Paywizard will be showcasing Singula at the Microsoft stand throughout IBC 2019. Companies interested in seeing a demo or booking a meeting can book an appointment by clicking here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Quality control (QC) has long been a gatekeeper of technical fidelity. Editors and technicians have adhered to a simple, disciplined checklist: bitrate, resolut...
05/03/2026
Leading video software provider Synamedia today announced it has partnered with Swiss sports technology specialist, Asport to deliver global live streaming for ...
05/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the promotion of Gretchen Taipale to Vic...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
05/03/2026
Back to All News
Innovation for Filmmaking, By Filmmakers: Why InterPositive Is Joining Netflix
Business
05 March 2026
Global
Link copied to clipboard
Dow...
05/03/2026
New LinkedIn Data Shows Women's Path to Senior Leadership Is Narrowing Published on Mar 5, 2026 Categories: Data and insights
LinkedIn Corporate Commun...
05/03/2026
SAN JOSE, Calif. - March 5, 2026 - At the 2026 NAB Show, Harmonic (NASDAQ: HLIT)...
05/03/2026
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximi...
05/03/2026
March is in full bloom, and that means a fresh wave of games heading to the cloud. 15 new titles are joining the GeForce NOW library this month.
Leading the Ma...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
Back to All News
Netflix Unveils the Trailer of Made In Korea', a Cross Cu...
04/03/2026
Back to All News
Netflix's Hit Courtroom Comedy Maamla Legal Hai' Arri...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
Paywizard showcasing AI-driven subscriber intelligence platform proven to boost customer engagement at IBC2019 Paywizard Singula sees full launch after trials demonstrate pay-TV and OTT providers can identify next best action' in real time - doubling sales conversions in one pilot 
