
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference program, and new capabilities shipping right up to the show
Witbe tests and monitors video services on the same real devices their viewers use Smart TVs, set-top boxes, mobile phones, and streaming sticks on real networks, with video evidence for every result. The company can deploy and operate that device infrastructure wherever a services viewers are. At IBC2026 (Hall 1, Booth 1.C53), Witbe (Euronext Growth - FR0013143872 - ALWIT) will show what that platform becomes with AI built into every layer.
Watch a Test Build Itself on a Real Device
At the booth, Witbe will demonstrate AI prompts no rigid script can survive: select the latest episode of a named show, or confirm everything on screen suits a kid's profile, a human-like assessment no image-matching automation can make. The agents absorb what breaks traditional automation: pop-ups, sleep mode, system prompts and overnight UI redesigns. When a major European streaming service reskinned its homepage for the Superman launch, tests adapted at runtime, kept running, and even validated the coherence of the new visuals.
Beyond availability testing, the Agentic SDK, a Python framework, combines AI-driven steps with algorithmic steps in the same scenario, making it possible to measure performance KPIs such as startup time, buffering and MOS-based video quality. This hybrid approach allows teams to control how much AI is used in each test, from 0% to 100% per scenario, giving them direct control over token consumption and AI spend.
Witbes peer-reviewed IBC2026 paper Agentic AI for Smart TV QA: A Production Field Study Across Multiple Platforms and Languages, documents eight months of agentic AI in production: one engineer using the same test infrastructure went from 78 to 316 maintained tests and 280,626 executions absorbing every UI change without intervention. Witbe COO Yoann Hinard will present these findings in the Streaming Technology 2 session, Saturday, September 12, 15:45-16:45.
Link to Photo: www.wallstcom.com/Witbe/Witbe-WatchaTestBuildItselfonaRealDevice.png
Photo Caption: Witbes Test Studio (AI Test Designer Agentic SDK) turns plain-language instructions into tests running on real devices, anchored in measurable KPIs.
Short-Form and Vertical Video QA, Everywhere
Short-form video is everywhere. Following the trend set by social media feeds, every major streaming platform has announced a short-form format built from its long-form catalog in the last six months: NetflixUID>.INBOX>154857#_edn1 name=_ednref1>[i], Prime VideoUID>.INBOX>154857#_edn2 name=_ednref2>[ii], Disney UID>.INBOX>154857#_edn3 name=_ednref3>[iii], and PeacockUID>.INBOX>154857#_edn4 name=_ednref4>[iv] all added vertical clip feeds inside their apps. Shorts feeds are landing on Smart TVs, where content engineered for a phone must render on a ten-foot screen. Witbe validates all of it in production.
For one of the worlds largest social media companies, Witbe monitors short-form feeds at global scale: 100 real mobile devices running more than 300,000 tests per month, plus dedicated feed monitoring on Samsung and TCL Smart TVs, Fire TV, and connected streaming devices. Measured KPIs include time to first video, feed scroll performance, video quality across rapid transitions, audio/video sync, and ad load duration.
Link to Photo: www.wallstcom.com/Witbe/Witbe-Short-FormandVerticalVideoQAEverywhere.png
Photo Caption: Witbe monitors short-form and vertical video feeds on real Smart TVs and mobile devices, measuring buffering and playback quality as viewers experience them.
Ads Verified Wherever They Appear: On the Field, Beside the Live Feed, During the Break
Witbe now verifies ads far beyond the ad break, including two formats that were nearly impossible to monitor: virtual ad placements, or virtual signage, sponsor graphics inserted directly into the game; and stay-live ads, where the action continues inside a branded frame. Premium placements, invisible to traditional verification: no break, no SCTE marker, no slate.
Witbe tracks them live against client-provided definitions, logging every occurrence with timecodes and video evidence. A monitoring setup this specialized used to take days to set up, when it was possible at all. Thanks to the Agentic SDK, it now deploys in hours. During FIFA World Cup matches in Europe and north America, Witbe monitored the broadcast on 100 real devices across 30 locations, comparing regional feeds side by side.
Backend systems confirm an ad was served. Only the device screen confirms it was seen.
Link to Photo: www.wallstcom.com/Witbe/Witbe-AdsVerifiedWhereverTheyAppearOntheFieldBesidetheLiveFeedDuringtheBreak.png
Photo Caption: Witbe verifies virtual ad placements and stay-live ads on the real devices viewers watch, with video evidence for every occurrence.
Closed Captions, Verified as Viewers See Them
Caption failures are invisible to backend monitoring: the stream carries caption data, so the system reports success, whatever the screen shows. Witbe verifies captions as rendered on the device: presence, language, synchronization, text matched against the spoken audio, graphic overlap, line count, garbled characters. AI-based analysis compares caption text with the audio; deterministic checks handle timing and rendering; every flagged issue links to the recorded video.
Link to Photo: www.wallstcom.com/Witbe/Witbe-ClosedCaptionsVerifiedasViewersSeeThem.png
Photo Caption: Witbe verifies closed captions as rendered on screen, flagging audio sync and accuracy issues with video evidence for every result.
Monitoring That Explains Itself
Witbe will also demonstrate Smartgate AI, its newest intelligence layer. Questions asked in plain language, suc
More from TV-Bay
22/09/2026
Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
17/09/2026
Television Content Analytics Pte Ltd (TVC), a Singapore-based deep-tech company specialising in sports technology, artificial intelligence and live broadcast in...
17/09/2026
Rise WIB, the global advocacy group championing gender diversity and career progression across the media technology industry, today announced the shortlist for ...
17/09/2026
Lithuanian broadcaster deploys Playout X and Framelight X across five networks, combining on-premises software-defined playout with cloud-based disaster recover...
16/09/2026
Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...
14/09/2026
Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...
12/09/2026
At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...
12/09/2026
WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...
12/09/2026
Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...
12/09/2026
AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...
12/09/2026
Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...
12/09/2026
Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...
11/09/2026
Lightware has announced the launch of LARA (Lightware Advanced Room Automation) 2.0, a major upgrade to its built-in room automation platform, introducing impro...
11/09/2026
10 September 2026 - MusiMap, the B2B music intelligence company that is transforming how companies can harness the emotional power of music to reach consumers a...
11/09/2026
Matrox Video today announced an integration between Matrox ORIGIN and NVIDIA Holoscan for Media, enabling Matrox ORIGIN media services to be provisioned, config...
11/09/2026
Net Insight today announced that its cloud-native live media orchestration is now available through Oracle Cloud Marketplace, providing broadcasters, production...
11/09/2026
Version 1.8 will bring advanced routing control, new workflow tools, boosted control panel flexibility and ease of integration into IP networks...
11/09/2026
Ikegami announces four additions its UNICAM XE range of 4K-UHD cameras with the introduction of the UHK-X700VN, UHK-X750VN, UHK-X600VN and UHK-X650VN. Developed...
11/09/2026
DHD.audio has chosen IBC2026 as the launch venue for a major new addition to its broadcast sound production platform: the MX3 console range. MX3 retains the mod...
11/09/2026
New standalone solution gives production teams everything they need to create, produce and deliver live content from one flexible system.
Grass Valley today an...
11/09/2026
Recognition honors the development of FPV drone camera systems for live sports broadcast coverage
Wave Central, a Domo Broadcast Company that develops advanced...
11/09/2026
Teradek, the industry leader in zero-delay wireless video solutions, announced the launch of Bolt 7, which now includes a unified wireless video and data system...
11/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
10/09/2026
Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...
10/09/2026
Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights
Setplex today introduced AI Insider, a breakthrough new...
10/09/2026
Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...
10/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
10/09/2026
Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution
Viaccess-Orca (VO), a global leader in T...
10/09/2026
Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...
10/09/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...
10/09/2026
Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...
10/09/2026
Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...
10/09/2026
Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...
10/09/2026
The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives
...
09/09/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...
09/09/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...
09/09/2026
NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...
09/09/2026
Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks
Industry-Wide Campaign Launches at IBC2...
09/09/2026
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
IBC2026 - Stand 7.D22
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...