
January, 9th 2012
by Marc Bourbonnais
When we founded Modus FX in 2007, we knew that to succeed as an industry leader, we would have to extend our reach beyond the local market. We believed that, if we could get a piece of the Hollywood and international markets, we could compete with the best.
Visual effects is a tough business. Audience expectations grow every time a new film sets the bar higher, but the movie studio's budgets don't change much. In 1999, a classic VFX film like The Matrix had just over 400 CG shots. Today, a film like Tron has almost four times as many. We are constantly challenged to find efficient ways to produce more and better effects.
We currently employ between 80 and 100 skilled artists and technicians, depending on our workload. We have created CGI for such Hollywood movies as Source Code, The Immortals, Jane Eyre, Barney's Version, Twilight: Breaking Dawn Part 1 and many others. Every year we move a little bit closer to our goal of becoming one of the top ten visual effect studios in the world. The secret to our success so far has been careful business planning based on five key factors.
1. Think global
While we have certainly taken on big projects here at home, such as Canada's first 3D animated film, Sarila, most of our work has been on films from France, Great Britain, Asia, and, of course, Hollywood. We now run a full office in Los Angeles and recently won a spot on ICM, a major talent agency the first Canadian visual effects company to be represented by them.
2. Choose your niche
The high-end studios we work with appreciate our full visual effects capabilities, including concept development, on-set support, 3D modeling, animation, and compositing. But for most VFX facilities it is wise to specialize. At Modus FX, for example, we have developed expertise in surfaces, such as the trains in Source Code and the water plane in Barney's Version, as well as CG environments and invisible effects, such as when we changed the season from winter to summer for several scenes in Jane Eyre.
3. Find and keep talent
Visual effects artists are highly skilled and dedicated professionals. They are hard to come by. It is crucial to create an environment where they feel engaged and where their contributions are valued. To keep doing great work, we need to make sure we continue to attract, and develop, great artists.
We are now at an optimum size for a facility that serves the feature film industry. We have a stable core team of about 50 permanent staff. We typically have another 40 or 50 on a contract basis, usually hired for a specific project, and often rehired for the next one. Of course there are only so many artists to draw from in Montreal, so we also need to recruit from abroad.
Finding artists is an ongoing task. We are also becoming more involved in training new talent at home. Quebec has great training programs, such as the Centre NAD, and here at Modus we plan to extend that with in-house training for emerging artists.
4. Use tax incentives
Tax credits have been a stable part of the Canadian film production landscape for twenty years, offering local companies an advantage over their American competitors. Tax incentive programs in some states are far from stable and encourage producers to turn to dependable environments like Quebec and Canada.
In Montreal the tax credits for digital effects services can reach 35-40%. These credits are great for everyone: they support an industry that provides long-term high-tech jobs, and they infuse around $1.50 into the local economy for each dollar awarded as a tax credit.
5. Become an attractive investment
Although our business is not without risks, our size makes us attractive to local investors who want to get involved with large projects.
Expenditures on equipment and staff in this industry are high and it can be hard to get long-term advance agreements on projects. Cash flow is a challenge for almost everyone in this industry, but we benefit from having regular clients and a lot of repeat business. Our track record means our credit margin is good. Our bank has confidence in our stability and that's crucial to weathering the ups and downs. That stability works all the way down the line: from the film companies who keep coming back with new work, to the freelance and permanent staff who like to work here, to our investors and creditors who know that we're in business for the long run.
People say that the movies are a recession-proof industry. Even with the increase in the value of the Canadian dollar and the financial turmoil in the US, people want to be entertained. Digital effects are used in all films these days and increasingly for TV. This is a growing market.
Marc Bourbonnais is president and co-founder of Modus FX, a visual effects facility in Ste. Therese. He represents Modus FX at the Quebec Film and Television Commission and is an active conference speaker. Bourbonnais was recognized with the NAD Centre's Tribute Award in 2010.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
09/04/2026
The next big thing To help broadcasters fully embrace dynamic hybrid workflows, Calrec will make a major announcement that unlocks even more freedom for broadca...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...
09/04/2026
New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach
LTN announces major enhancements to its purpose-built g...
09/04/2026
Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...
09/04/2026
Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms
Layercak...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...
09/04/2026
Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...
09/04/2026
3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...
09/04/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...
09/04/2026
The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...
09/04/2026
Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
New Charging, Connectivity, and Mounting Solutions Now Available
LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...
09/04/2026
As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...
09/04/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...
09/04/2026
The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...
09/04/2026
Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...
09/04/2026
Multi-year agreement enables Nation Radio to scale audiences, strengthen digital delivery and unlock new commercial opportunities
09 April 2026 - London, UK - ...
09/04/2026
RT Sport has announced Brian Fenton will join its Sunday Game GAA punditry panel for the 2026 Championship, featuring across video, audio, online including the...
09/04/2026
Doireann N Ghlac in returns as presenter, with the first episode airing this Friday at 8.30pm on RT One and RT Player
The beloved walking series Tracks & T...
09/04/2026
A timeless story of grit, faith and rebellion takes center stage as Samson: A Ty...
09/04/2026
New technique for synthesizing branched molecules could accelerate the development of future medicines Scripps Research chemists solve a longstanding problem in...
08/04/2026
The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...
08/04/2026
The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...
08/04/2026
Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...
08/04/2026
Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...
08/04/2026
On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...
08/04/2026
El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...
08/04/2026
New channel strip plug-in revealed
The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...
08/04/2026
Guitar & bass multi-effects software overhauled
Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...
08/04/2026
PanNoir mixer integration, Dolby Atmos Renderer & more
Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...
08/04/2026
Applicable Products Part number Description
QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU)
QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...
08/04/2026
The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...