Sony expands Full-frame Mirrorless line-up with new a7 III with the latest imaging technologies all compressed into a compact package

Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing

Wide ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities

World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF

Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking

5-axis optical in-body image stabilisation with a 5.0 step[v] shutter speed advantage

High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor

The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge

Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more

Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the 7 III (model ILCE-7M3).

Sony's unmatched innovation within the image sensor space is at the forefront of the new 7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators - from enthusiast to professional - the ability to capture content in new and different ways than they ever have before.

Spectacular Full-frame Image Quality

The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the 7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5-stop[ix] improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.

This new full-frame model can also output 14 bit RAW format[x] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.

Significant Advances in AF Speed and Performance

The innovative new 7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the 7 II, including the addition of 4D FOCUS capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed 9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xix the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the 7 III is being used with Sony's A-mount lenses with an optional LA-EA3 adaptor[xi]. Additional improvements in focusing flexibility include the addition of a multi-selector or joystick' for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an AF On' button and much more.

Speed to Capture Every Decisive Moment

The new 7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsiii with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the Fn' (Function) and Menu' buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xiii] function to allow the 7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High Quality 4Kvi Video

The new 7 III is an outstanding video camera as well, offering 4Kvi (3840x2160 pixels)

LINK:	http://presscentre.sony.eu/pressreleases/sony-expands-full-frame-mirro...
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