
--
From a day out on the ocean to a remote waterfall, shooting a commercial doesn't always happen inside of a studio. For Vancouver-based 1st AC, Tolar Armitt, the locations can be extreme. Armitt has worked on commercials for some of the world's most recognizable brands, including Audi, Porsche, Verizon, and even Apple. Extreme and inaccessible locales are part of the job. On a recent four-day shoot, Armitt found himself placing his Alexa Mini in a water box for a partially-submerged shot in the ocean. That same day, the camera was placed at the top of a crane and stabilized on a boat for another angle. The third day found Armitt gearing up to head to Whistler for shots on a helicopter before heading back to the studio for the final day of shots in a hydroflex box.
As a 1st AC, I'm in charge of building and maintaining the camera. Commercials are a boutique field. These days, a lot of DP's want cameras more and more compact. Sometimes the battery is as big as the camera. To help keep it mobile for the DP, I used to place the whole battery in a backpack with an umbilical-type cord connecting to the camera. This allowed the DP to run around and fit the camera in tight spots and unique angles, like a car's dashboard. I used to hate it because you're still connected by wire. The shoots are pretty extreme, so you need to cut the cord.
Photo by 2nd AC Spencer Kovats
Given the extreme nature of the shoot and the use of hydroflex boxes, changing batteries can stall productions. At the same time, reliability is critical.
Batteries are one of those things that no one thinks about until they don't work. I've been burned too many times. One time, I went to a rental house to prepare for a shoot and got old dionic 90s. I started using them on the commercial, and they started dying. The director joked, are these one take per battery?' I made an emergency phone call, and it ended up being ok, but I learned my lesson.
For ultimate reliability and compact size, Armitt turned to Hawk-Woods new Mini V-Lok batteries. The Mini V-Lok batteries are half the size of traditional batteries and offer the same capacity. Armitt pairs two Mini V-Lok batteries on a hot-swap plate, giving the camera access to double the power and runtime, and uses Wooden Camera for remote start and stop of the camera.
I love the hot swap plate! Besides the small size of the batteries that's the next thing people notice and mention when they see the Mini V-Lok's on set. It's a really great idea. The voltage and time remaining button on the battery itself are absolutely important, and we use that all the time.
It's great having both options. I can use the hot swap plate with two batteries to power the camera twice as long as a single battery or I can use only one battery if needed for space or size or weight reasons. I use the hot swap plates on everything now from cameras, monitors, etc. I also got the gold mount to V-lock hot swap plate so I can easily convert the gold mount cameras to use the Mini V-Lok's. Very handy indeed.
Armitt reflected on his old workflow which included the use of cumbersome block batteries and cables to enable hot swapping.
Before I started using the Mini V-Loks about a year or two ago, I would have to get the block batteries from rental houses. But now, I can just use onboard batteries. The DPs love it because it takes bottlenecks out of the system. Instead of waiting for power, we roll out, and the DP can immediately start framing the shot.
In camera, you always want to be faster than the rate of production. I've switched everything over to the battery. I put the Hawk-Woods charger in a pelican case, and I can charge eight at a time. I call it my tower of power. Hawk-Woods Mini V-Lok batteries are smaller and lighter than any battery I've used before. So now, we take everything with us on a commercial. We don't have to go back to the camera truck for a battery. Now, they are small enough that we take everything with us.
I'm always trying to find new technology to make life on set simpler or faster and Hawk Woods helps me do both.
Manios Digital & Film is the exclusive US distributor of Hawk-Woods. To learn more, visit maniosdigital.com.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...
24/06/2026
Latest major plug-in update goes live
Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...
24/06/2026
When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...
24/06/2026
Rohde & Schwarz THORIS sets new standard for counter UAS defense At Eurosatory 2026, Rohde & Schwarz is unveiling THORIS, a German engineered, sovereign count...
24/06/2026
Rohde & Schwarz expands voice communications modernization program for Egyptian ...
24/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/06/2026
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady
NEW Y...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale!
Brie Clayton June 24, 2026
0 Comments
Twixtor v8.1 Standalone adds support for variab...
24/06/2026
Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event
Brie Clayton June 24, 2026
0 Comments
Blackmagic cameras, switchers, routers, recorder...
24/06/2026
Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad In...
24/06/2026
Mapping an Education How composer Chloe Clarke Smith navigated her Boston Conservatory experience and brought new meaning to her work
June 24, 2026
By
Sara...
24/06/2026
The Next Act Dean Krisha Marcano's vision for a connected Theater Division, and the fund making it possible
June 24, 2026
Photo by Eric Antoniou
The Or...
24/06/2026
Announcing STAGES Magazine 2026 Marking a decade since Boston Conservatory and Berklee College of Music joined forces, this issue spotlights some of the groun...
24/06/2026
In Brazil's TV 3.0 Trials, Appear's X5 is transporting live signals from Bras lia to S o Paulo over the public internet using secure, reliable next-gene...
24/06/2026
Melbourne, Australia - 24 June 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has named Heartland...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs
Brie Clayton June 23, 2026
0 Comments
First Rush is a native macOS application d...
24/06/2026
Vertical Drama Beneath Crimson Sails Created with Blackmagic Design
Brie Clayton June 23, 2026
0 Comments
Thunder Child Productions relies on cameras&...
24/06/2026
X-Rite Pantone Adds MSI PRO MAX Displays to Pantone Validated Program for Proven...
24/06/2026
24th June 2026, London: Dara Briain will host brand new comedy entertainment series Dara's Dull Appreciation Society (4x40') celebrating members of th...
24/06/2026
Wednesday 24 June 2026
Sky reveals wild new trailer and images for Shaun the Sh...
24/06/2026
Why Dynamic Media Facilities Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along ...
24/06/2026
Comscore Announces Partnership with Amazon DSP to Expand Content Addressability ...
24/06/2026
From Cork to Limerick to Earagail:
RT is supporting 21 Arts and Cultural Events all over Ireland this July
RT Supporting the Arts is delighted to spotlight...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
23/06/2026
128 channels of signal routing & DSP
Announced just before the NAMM Show 2026, Violet Audio's latest digital audio matrix offers 128 channels of signal ...
23/06/2026
Latest Current expansion created by EPROM
Minimal Audio have just launched the latest Current Expansion, Memory Rites. Designed in collaboration with renown...