ltimas Tendencias en Flujos de Trabajo en la Industria de los Medios de Comunicaci n
Nuestro CTO, Francisco Ontoso-Ramos tuvo el placer de analizar las ltimas tendencias en flujos de trabajo con grandes equipos como IVORY France, Unitecnic, Avid y Telestream.
La sede de Mediapro en Madrid en el Parque Empresarial La Carpetania (Getafe) alberga una jornada en la que en sesiones de ma ana y tarde se han analizado las ltimas tendencias en flujos de trabajo en el sector de media.
Unitecnic junto a sus partners tecnol gicos Avid, Telestream and Object Matrix ha organizado en la sede del grupo MediaPro en Madrid en el Parque Empresarial La Carpetania (Getafe) una jornada en la que en sesiones de ma ana y tarde se han analizado las ltimas tendencias en flujos de trabajo en el sector de media.
David Vivas, director t cnico y responsable Oficina Madrid, fue el encargado de abrir las sesiones agradeciendo la presencia de los profesionales que asistieron a la convocatoria.
Por parte de Avid, su director de ventas para Iberia, Grecia y frica, Gonzalo del Val, hizo un repaso a algunas de las novedades presentadas recientemente en NAB encaminada a crear m s contenidos, con mayor cantidad y con control sobre todo su ciclo de vida , asegur .
Del Val analiz algunas de las tendencias de la industria apoy ndose en los ltimos estudios de la consultora Devoncroft que demuestran que la distribuci n de contenidos multiplataforma, la producci n remota, el 4K, el audio inmersivo, la transici n a un entorno multicanal y la consolidaci n de todos los workflows sin cintas son algunos de los temas candentes, aunque con diferente pese seg n las regiones del mundo.
Por otro lado, reflexion sobre c mo la seguridad, sobre todo en lo que a cloud se refiere (tanto nube p blica como h brida), la inteligencia artificial y el machine learning supondr n una revoluci n en la b squeda de alcanzar una mayor eficiencia.
En cuanto a las propuestas de Avid, subray c mo el fabricante a trav s de la iniciativa Avid Customer Association Vote en la que m s de 5.000 usuarios procedentes de 117 pa ses votan, puede tomar el pulso a su base de clientes y analizar qu funcionalidades quieren ver en las soluciones del porftolio de Avid.
Fruto de esta consulta entre editores de v deo, compositores musicales, dise adores gr ficos Avid ha introducido en el ltimo a o m s de 80 actualizaciones y nuevas funciones en sus soluciones.
Object Matrix
Francisco Ontoso, CTO de Object Matrix, ha sido el encargado de presentar las posibilidades que brinda la tecnolog a de esta empresa brit nica.
Object Matrix desarrolla productos enfocados al audiovisual ayudando a implementar nube h bridas a los creadores, productores, postproductores, al tiempo que modernizan su infraestructuras para crear estas nubes h bridas.
Desde 2003, Object Matrix trabaja con tecnolog as basadas en objetos siendo de las pocas empresas que desarrollan tecnolog as basada en objetos pensadas espec ficamente para el mundo audiovisual.
Nuestras soluciones ofrecen nuevas fuentes de ingresos a sus contenidos permiti ndoles resaltar ante su competencia. hemos sido disruptores tanto comercialmente como tecnol gicamente , se al .
La empresa desarrolla plataformas de almacenamiento en nube o h bridas implantando sistemas basados en la modernizaci n de las infraestructuras.
Al ser una plataforma orientada a objetos su flexibilidad es tremenda ya que sus sistemas se pueden usar para unificar islas de almacenamiento y flujos de trabajo bajo la misma gesti n.
Nuestras soluciones benefician al usuario con interfaces intuitivas,a los CEo y CFO ayud ndoles a incrementar eficiencia y a los CTO ofreci ndoles flexibilidad, a prueba de futuro, seguro y escalable , destac Ontoso.
Por otro lado, se al que son expertos en el gobierno del contenido digital identificado d nde est , qui n lo accede y qu se hace con l.
Nuestras plataformas permiten eso en base a tecnolog a basada en objetos , se al .
MatrixStore, su producto principal, es un Digital Content Governance (DCG) y plataforma basada en objetos que protege y preserva contenidos a lo largo de su ciclo de vida. Es una propuesta que ya hace uso de la inteligencia artificial gracias a algoritmos inteligentes
MatrixStore soporta metadatos, se integra f cilmente en flujos de trabajo basados en ficheros e IP, todo lo que ocurre sobre un objeto est auditado y se protege al mismo mismo que el contenido.
En conjunci n con las soluciones de Avid MatrixStore trabaja desde 2010 con broadcasters como Tv Globo, BBC, RTBF, Caracol Tv, Fox Sports Brasil, ProSieben o France Televisions.
La jornada se ha cerrado con una mesa redonda en la que han participado por parte de Avid, Rob Roberts, Senior Director Presales EMEA, APAC y Gonzalo del Val, Sales Manager Iberia, Greece and Africa; por Telestream, George boath, director of Channel Marketing, Vantage and Lightspeed Products; y, finalmente, en representaci n de Object Matrix, Francisco Ontoso, CTO de la compa a brit nica y Julien Gachot, CEO de Ivory, su mayorista en Europa.
Todos los expertos han coincidido en que es el momento de afrontar una modernizaci n de las infraestructuras y flujos de trabajo ya que una vez abaratados los costes estos pasos son clave para no desaparecer ante el empuje de competencias que proceden de muchos frentes.
Por ltimo, desatacaron el impacto de la inteligencia artificial para automatizar y agilizar la producci n de contenidos y lo que es m s importante monetizarlos.
Art culo v a Panorama Audiovisual.
About Object Matrix
Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operatio
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
ltimas Tendencias en Flujos de Trabajo en la Industria de los Medios de Comunicaci n
