SVG Sit-Down: Tata Communications' Elio Parente on M&E Plans for the Americas, At-Home Production, Rise of IP The pandemic has brought a new normal for sports production and distribution By Jason Dachman, Chief Editor
Monday, September 21, 2020 - 3:01 pm
Print This Story | Subscribe
Story Highlights
After more than two decades on the transmission side of the M&E industry, Elio Parente joined Tata Communications Media & Entertainment Services (MES) in July to head its American sales team. A veteran of CenturyLink, Level 3, and Genesis, he is now looking to take Tata Communications' MES team in the region to greater heights.
SVG sat down with Parente to discuss his vision for Tata Communications' Media & Entertainment services division in the Americas, the acceleration of remote/at-home production as a result of the pandemic, the rise of public-IP protocols for media-transmission needs, and why Tata Communications is excited about the future of the sports-media sector.
Tata Communications' Elio Parente: We are reinventing traditional sports and live events to bring it to a captive audience at home, to ensure fans have access to content, while maintaining quality and a sense of engagement.
What does your new role at Tata Communications entail, and what do you believe you bring to the company given your industry experience?
My new position here is to lead the Americas sales team covering Canada, the U.S., LATAM, and Mexico. Our goal is to grow market share within the Americas and ultimately become industry leaders within the space.
I've been in the industry for over 25 years, beginning my career in TV production, going on to help found and build two video-transmission and media-technology companies, [and] then transitioning to the big telecom space, providing and supporting television and media managed services. Although spending most of my career in operations, I transitioned to the sales side about eight years ago.
I am able to take all that experience and understanding of the TV workflow and apply it in this new role. Most important, I am focused on using my experience, knowledge base, and skillset to lead and elevate our already amazing MES team to greater heights. Everyone is a true industry professional, and it is an honor to be working with them.
What are some of Tata Communications' key projects, missions/goals, messaging that you'd like to make sure the sports-media community is aware of?
The sports-media world is one of the most challenging and dynamic communities within the industry who demand excellence and innovation from its providers. What I'd like the world to know about Tata Communications is that it offers a holistic solution that covers the entire media ecosystem.
We work with some of the leading sports organizations and broadcasting firms, delivering live and produced content to fans all across the globe. We are reinventing traditional sports and live events to bring it to a captive audience at home, to ensure fans have access to content, while maintaining quality and a sense of engagement they've come to get used to.
With content now being developed for a global audience, remote production can also help with the production of multilingual content. Every single media organization is now looking at remote production not only as a way to manage costs but as an active part of their business plan to start production activity again. To add, our Content Delivery Network is also optimized for live and on-demand video distribution with a global footprint to ensure that the OTT platforms can face the increased traffic.
We have [helped] some of the biggest sports federations adapt to the pandemic and deliver sports in new formals and enable a safe start as sporting and live media events resume.
We have the world's largest telecom backbone fiber, internet, and edge infrastructure upon which we operate our MES network. We have a very deep stack of telecom and media products and services that enable us to support our very demanding customer base throughout all areas of the television workflow. Whether it's traditional multichannel video-programming distributor (MVPD) globally or direct-to-consumer, Tata Communications has the service set, expertise, and knowledge necessary to deliver innovative media solutions for customers. We are also very passionate about the business and have a philosophy of we will do whatever it takes to support our customers.
How has the pandemic affected the transmission needs of sports broadcasters/OTT outlets, and how is Tata Communications looking to serve those evolving needs?
I believe the major trends we're seeing are actually trends that started a few years ago; however, they have been expedited due to current world conditions under COVID-19. I look at these trends as an evolution of the TV industry itself. These include, of course, the trend or initiative around remote/at-home production. For several years now, the industry has been embracing remote-production workflows.
That said, the term remote production has taken on a new dynamic under current conditions. This includes developing new architecture and workflow solutions to support all areas of the television ecosystem, beyond what was usually considered normal course of business.
There is a new normal for the sports world, and, as a provider, we have had to innovate to support their needs, leveraging our extremely dynamic and robust technical infrastructure. On top of this, ensuring quality and reliability remains at the forefront of everything we do. This trend we believe will also continue to grow significantly in a post-COVID world, and our media and entertainment solutions are positioned to take our customers into the future.
What other big trends are you seeing in the market these days?
Another trend that is becom
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
SVG Sit-Down: Tata Communications' Elio Parente on M&E Plans for the Americas, At-Home Production, Rise of IP The pandemic has brought a new normal for sports production and distribution By Jason Dachman, Chief Editor 
