Sony Pixel Power calrec Sony

SVG Sit-Down: Tata Communications' Elio Parente on M&E Plans for the Americas, At-Home Production, Rise of IP

22/09/2020

SVG Sit-Down: Tata Communications' Elio Parente on M&E Plans for the Americas, At-Home Production, Rise of IP The pandemic has brought a new normal for sports production and distribution By Jason Dachman, Chief Editor

Monday, September 21, 2020 - 3:01 pm

Print This Story | Subscribe

Story Highlights

After more than two decades on the transmission side of the M&E industry, Elio Parente joined Tata Communications Media & Entertainment Services (MES) in July to head its American sales team. A veteran of CenturyLink, Level 3, and Genesis, he is now looking to take Tata Communications' MES team in the region to greater heights.

SVG sat down with Parente to discuss his vision for Tata Communications' Media & Entertainment services division in the Americas, the acceleration of remote/at-home production as a result of the pandemic, the rise of public-IP protocols for media-transmission needs, and why Tata Communications is excited about the future of the sports-media sector.

Tata Communications' Elio Parente: We are reinventing traditional sports and live events to bring it to a captive audience at home, to ensure fans have access to content, while maintaining quality and a sense of engagement.

What does your new role at Tata Communications entail, and what do you believe you bring to the company given your industry experience?

My new position here is to lead the Americas sales team covering Canada, the U.S., LATAM, and Mexico. Our goal is to grow market share within the Americas and ultimately become industry leaders within the space.

I've been in the industry for over 25 years, beginning my career in TV production, going on to help found and build two video-transmission and media-technology companies, [and] then transitioning to the big telecom space, providing and supporting television and media managed services. Although spending most of my career in operations, I transitioned to the sales side about eight years ago.

I am able to take all that experience and understanding of the TV workflow and apply it in this new role. Most important, I am focused on using my experience, knowledge base, and skillset to lead and elevate our already amazing MES team to greater heights. Everyone is a true industry professional, and it is an honor to be working with them.

What are some of Tata Communications' key projects, missions/goals, messaging that you'd like to make sure the sports-media community is aware of?

The sports-media world is one of the most challenging and dynamic communities within the industry who demand excellence and innovation from its providers. What I'd like the world to know about Tata Communications is that it offers a holistic solution that covers the entire media ecosystem.

We work with some of the leading sports organizations and broadcasting firms, delivering live and produced content to fans all across the globe. We are reinventing traditional sports and live events to bring it to a captive audience at home, to ensure fans have access to content, while maintaining quality and a sense of engagement they've come to get used to.

With content now being developed for a global audience, remote production can also help with the production of multilingual content. Every single media organization is now looking at remote production not only as a way to manage costs but as an active part of their business plan to start production activity again. To add, our Content Delivery Network is also optimized for live and on-demand video distribution with a global footprint to ensure that the OTT platforms can face the increased traffic.

We have [helped] some of the biggest sports federations adapt to the pandemic and deliver sports in new formals and enable a safe start as sporting and live media events resume.

We have the world's largest telecom backbone fiber, internet, and edge infrastructure upon which we operate our MES network. We have a very deep stack of telecom and media products and services that enable us to support our very demanding customer base throughout all areas of the television workflow. Whether it's traditional multichannel video-programming distributor (MVPD) globally or direct-to-consumer, Tata Communications has the service set, expertise, and knowledge necessary to deliver innovative media solutions for customers. We are also very passionate about the business and have a philosophy of we will do whatever it takes to support our customers.

How has the pandemic affected the transmission needs of sports broadcasters/OTT outlets, and how is Tata Communications looking to serve those evolving needs?

I believe the major trends we're seeing are actually trends that started a few years ago; however, they have been expedited due to current world conditions under COVID-19. I look at these trends as an evolution of the TV industry itself. These include, of course, the trend or initiative around remote/at-home production. For several years now, the industry has been embracing remote-production workflows.

That said, the term remote production has taken on a new dynamic under current conditions. This includes developing new architecture and workflow solutions to support all areas of the television ecosystem, beyond what was usually considered normal course of business.

There is a new normal for the sports world, and, as a provider, we have had to innovate to support their needs, leveraging our extremely dynamic and robust technical infrastructure. On top of this, ensuring quality and reliability remains at the forefront of everything we do. This trend we believe will also continue to grow significantly in a post-COVID world, and our media and entertainment solutions are positioned to take our customers into the future.

What other big trends are you seeing in the market these days?

Another trend that is becom
LINK: https://www.sportsvideo.org/2020/09/21/svg-sit-down-tata-communication...
See more stories from svg

Most recent headlines

29/10/2020

Travelxp - New English language channel launches in India with Cinegy Air PRO

Munich, Germany 28 October 2020 - Cinegy today announced that Travelxp, one of the world's leading travel channel brands based in Mumbai, India, implemented...

29/10/2020

Berklee's 26th Annual Encore Gala Raises More Than $1.5 Million

Berklee raised over $1.5 million in support of the Berklee City Music program at the 2020 Encore Gala, which featured over 150 faculty, student, and alumni musi...

29/10/2020

Banijays Dark Comedy, Two Weeks to Live, To Premiere on HBO Max 5th November

Banijay Rights announces today that HBO Max will be the exclusive U.S. streaming home to the British dark comedy, Two Weeks to Live, launching 5th November. Th...

29/10/2020

Introducing partnership between Aveco and Aicox

Introducing partnership between Aveco and Aicox Aicox will distribute Aveco solutions in Spain and Portugal Aveco and Aicox Soluciones have completed a distrib...

29/10/2020

2020-10-28

Clips, Apple's video creation app for iOS, receives its biggest update yet with highly requested features that make it easier than ever for anyone to pick u...

29/10/2020

Spitfire Firewood Piano released

Affordable new instrument captures a broken upright piano Hot on the heels of their orchestral release Abbey Road One, Spitfire Audio have announced a new u...

29/10/2020

Ross Launches LUCID - Virtual Solutions Control Made Clearer

Ottawa, Canada, October 29th 2020 - As part of the Ross Live Season 2 program, Ross is today pleased to announce the launch of a significant new solution that c...

29/10/2020

Nexxis digital OR enriched with flexible support of 3D imaging

Nexxis digital OR enriched with flexible support of 3D imaging Kortrijk, 29 October 2020 - Hospitals with Nexxis OR-over-IP now have access to high-quality 3D i...

29/10/2020

ABC News Taps Gordon to Recruit Diverse Talent

Galen Gordon, VP for the National Football League Media Group, has joined ABC News as SVP for talent strategy and development, starting Nov. 30....

29/10/2020

Fox Premieres The Masked Dancer' in December

Fox will premiere The Masked Dancer, a spinoff of hit The Masked Singer, in December. The Masked Dancer will see masked celebrities showing off their dance move...

29/10/2020

Tegna Names Hagan GM of KTVB, KTFT

Tegna said it appointed Jessica Hagan as president and general manager of KTVB-TV, Boise, and KTVT-TV, Twin Falls, Idaho, effective Nov. 16....

29/10/2020

AMC Networks Says WE tv Head Juris Is Stepping Down

AMC Networks said that Marc Juris, president and general manager of WE tv, will be leaving the company at the end of the year....

29/10/2020

Amazon Picks Up Nicole Kidman's Things I Know To Be True'

Amazon Studios has picked up drama Things I Know To Be True, starring and executive produced by Nicole Kidman under her Blossom Films banner. Based on the play ...

29/10/2020

The Real Right Stuff' on Disney Plus Nov. 20

The Real Right Stuff, a companion to the Disney Plus series The Right Stuff, premieres on the streaming platform Nov. 20. It is a two-hour documentary from Nati...

29/10/2020

Jessi Miller Bradley Named WBZ Boston News Director

Jessi Miller Bradley has been named news director at WBZ Boston. She's been at the CBS-owned station for 23 years, most recently as executive producer for C...

29/10/2020

CBS Orders Season 23 of Big Brother'

CBS has renewed Big Brother for season 23. Julie Chen Moonves will return next summer as host....

29/10/2020

Byron Allen Buys This TV, Light TV Nets From MGM

The acquisitive Byron Allen has struck again, announcing the purchase of digital multicast networks This TV and Light TV from MGM....

29/10/2020

Cunningham Broadcasting Renews Nielsen for Local TV Measurement

Nielsen said that it has reached a multi-year renewal with Cunningham Broadcasting and will continue to provide its stations with local TV measurement....

29/10/2020

UEFA Champions League draw goes remote with TVU Networks

Remote production set-up included return audio feeds, mix minus feedback elimination for team member interviews, synchronised intercom communication for the cam...

29/10/2020

How Europe's Public Service Broadcasters came together to cover the pandemic

Liz Corbin, EBU deputy media director and head of news discusses how the organisation has helped broadcasters deliver reliable, trusted news to audiences during...

29/10/2020

The Hacker's Playground

Jonathan Morgan, CEO, Object Matrix, and Michael Nixon, marketing and engagement manager, Fortium, discuss how Covid-19 has stripped companies of the luxury of ...

29/10/2020

All eyes on the United States

Philip Stevens looks at how European broadcasters have elected to cover Biden vs Trump. By Philip Stevens Published: October 29, 2020 Philip Stevens looks ...

29/10/2020

Sonnox announce November sale

Huge discounts offered across entire range Sonnox, the software devs behind the acclaimed Oxford series of plug-ins, have announced a huge sale across almos...

29/10/2020

SES and CANAL+ Strengthen Partnership With Long-Term Extensions across Western Europe, Central Europe and Africa

Written on 29 Oct 2020 Substantial agreements across three orbital positions s...

29/10/2020

October 29, 2020

Early results from DETECT study suggest fitness trackers and smartwatches can predict COVID-19 infection Sensor data from wearable devices can complement virus ...

29/10/2020

Boris FX Continuum Unleashes the Biggest Visual Effects Plugin Release In Its History

-- Boris FX Continuum 2021, the major new update to the post-production indust...

29/10/2020

Hue&Cry Delivers New Stop-Motion Work For Chase Bank Campaign

-- Hue&Cry, a Richmond based-creative studio, in collaboration with New York-based creative agency VaynerMedia, have unveiled a handful of simple, vibrant new...

29/10/2020

ATG Danmon Equips and Integrates 4K-Capable Video Production and Live Streaming Facility for the Venue Group

-- ATG Danmon announces the completion of a 4K television production and live ...

29/10/2020

The WAY I SEE IT Uses Pocket Cinema Camera 6K For Remote Shooting

-- Blackmagic Design today announced that the new documentary The Way I See It used a Blackmagic Pocket Cinema Camera 6K digital film camera to remotely cap...

29/10/2020

Mercedes-AMG Social Media Content Shot with Pocket Cinema Camera 6K

-- Blackmagic Design today announced that a social media campaign for the Mercedes-AMG A-Class was shot with Blackmagic RAW on the Pocket Cinema Camera 6K, wi...

29/10/2020

ARRI TRINITY takes on Japanese film-theatre hybrid Takizawa Kabuki ZERO 2020 The Movie

Takizawa Kabuki ZERO 2020 The Movie is a 2020 Japanese movie adaptation of the ...

29/10/2020

VEON appoints Yaroslav Glazunov as alternate director for Alexander Pertsovsky

Amsterdam, 28 October 2020 - VEON Ltd. (NASDAQ and Euronext Amsterdam: VEON), a leading global provider of connectivity and digital services, announced today th...

29/10/2020

TVU Networks Technology Assists KMBC In Delivering Remote Live News

TVU Networks Technology Assists KMBC In Delivering Remote Live NewsHearst Television station leveraged a suite of TVU Networks cloud-based solutions to enable g...

29/10/2020

Live UEFA 2020/21 Champions League Draws using TVU

Live UEFA 2020/21 Champions League Draws using TVUUEFA, the Union of European Football Associations, and the governing body of football in Europe, selected TVU ...

29/10/2020

Scope Ratings GmbH assigns first-time BBB+ rating to Magyar Telekom

Scope Ratings GmbH assigns first-time BBB+ rating to Magyar Telekom Budapest, October 28, 2020 09:30 Magyar Telekom announces that Scope Ratings GmbH has as...

29/10/2020

The SVG Podcast: Los Angeles Chargers' Pete Soto and Tennessee Titans' David Schindler

The SVG Podcast: Los Angeles Chargers' Pete Soto and Tennessee Titans' D...

29/10/2020

Inside Look at Grass Valley's Creative Grading Solution With Video Shader Diana Cupto

Inside Look at Grass Valley's Creative Grading Solution With Video Shader Di...

29/10/2020

Sky Kids Announces Brand-New Series The Epic Adventures of Morph

28th October - This November as the nights draw in, Sky Kids will debut The Epic Adventures of Morph, an action-packed stop-frame animated comedy series from Aa...

29/10/2020

Sencore introduces new openGear decoder card with ST 2110 output

Sencore, the gateway to better video delivery, has released a new output option for the AG 6000 openGear decoder card. The new AG 6000 option boasts an ST 2110...

29/10/2020

Schneider Electric and Aramco to Collaborate on O-PAS Automation Test Bed

Schneider Electric and Aramco to Collaborate on O-PAS Automation Test Bed 28/10/2020 Press Release industrial automation Download PDF Companies will joi...

29/10/2020

21/10/2020

SBS is delighted to announce emerging stars, Mabel Li and Hobart's Tegan Stimson will lead the cast of new short-form drama series The Tailings which commen...

29/10/2020

Riedel's Artist and Bolero Power Comprehensive Comms Upgrade for Daystar Television Network

BURBANK October 28, 2020 Riedel's Artist and Bolero Power Comprehensive Co...

29/10/2020

CMI Music & Audio TO HANDLE OPTOCORE DISTRIBUTION IN AUSTRALIA

Fiber network specialists, Optocore, have appointed CMI as their new Australian distributors. The brand provides a strong addition to the Melbourne company'...

29/10/2020

Nokia enables ultra-fast 5G services for Vodacom South Africa customers with 5G radio, core and fixed wireless access

Nokia enables ultra-fast 5G services for Vodacom South Africa customers with 5G ...

28/10/2020

ST Engineering iDirect Achieves World's First Live MF-TDMA Demo on Telesat LEO Satellite

Breakthrough over-the-air testing validates large-scale, high-quality, low-laten...

28/10/2020

HELMED BY THE COMBINED GENIUS OF MANI RATNAM & JAYENDRA PANCHAPAKESAN, NETFLIX ANNOUNCES TAMIL ANTHOLOGY, NAVARASA

Back to All News HELMED BY THE COMBINED GENIUS OF MANI RATNAM & JAYENDRA PANCHA...

28/10/2020

Netflix Orders Supernatural Horror Series Archive 81 Starring Emmy Award Nominee Mamoudou Athie and Dina Shihabi

Back to All News Netflix Orders Supernatural Horror Series Archive 81 Starring ...