Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

26/10/2026

SVG GameDay, Ep. 36: Columbus Crews Erik Shear - Shows in the Heart of American Soccer

In-venue and creative video staffers at the professional and collegiate level ha...

26/10/2026

SVG Sit-Down: Amagis Dan Marshall on Cloudport and the Power of Channel Building

The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices Amagi EVP, Global Sales, SaaS, Dan Marshall has se...

26/10/2026

Behind The Mic: Troy Aikman to be Free Agent Following Super Bowl LXI as Negotiations Continue

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

26/10/2026

Diversified Launches Google Beam Demo Centers in Four U.S. Cities

Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...

26/10/2026

NDTV Adopts Amagi AdFlow Orchestrator for FAST and Connected TV Ad Monetization

Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...

26/10/2026

TEGNA and Houston Comets Announce Multi-Year Local Broadcast Partnership on KHOU and KTBU

TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...

26/10/2026

Spurs and Sinclair Announce Over-the-Air Media Partnership

The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...

26/10/2026

FOX Sports to Broadcast BIG NOON KICKOFF and FOX NFL SUNDAY From West Point and Annapolis for Veterans Day Weekend

FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...

26/10/2026

DIRECTV Adds Hurricanes, Blue Jackets, Wild and Blues Regional Channels in NHL Deal

DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...

26/10/2026

NBC Sports Ian Kuchta on the Growing Complexity of Sports Transmission and the Importance of Network Redundancy

How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...

26/10/2026

Texas Athletics and McCombs' Business of Sports Institute Launch Bevo Lab for Sports AI and Analytics

University of Texas Athletics and the Business of Sports Institute (BOSI) in the...

26/10/2026

Game Creek Video's Lauren Mitchell, Gianna Nigro Lead Yogi-Based Team as Female EIC Duo

Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...

26/10/2026

NAB Show New York and SMPTE Summit to Co-Locate in 2027

NAB Show New York and the SMPTE Summit will co-locate at the Javits Center in 2027, bringing together two leading events serving the media and entertainment ind...

26/10/2026

Game Creek Video Supplies Tech Infrastructure, Mobile Units for Milwaukee's Portion of the Fall Classic

A 10-person team at American Family Field is supporting live game and studio pro...

26/10/2026

NoiseWorks Audio launch Complete Bundle

Combining four plug-ins aimed at vocal and dialogue work NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...

26/10/2026

RME introduce the ADI-2/4 Pro EX

Boasts improved A-D & D-A specs RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...

26/10/2026

AgileTV launches Play+ the new TV service for the Nordic region together with local teleoperator lcom

The company has partnered with the telecom provider lcom to launch Play , its n...

26/10/2026

Gray Names Jennifer Rieffer GM of WBTV Charlotte

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Pr...

NASHVILLE, OCTOBER 26, 2026 NUGEN Audio has launched VisLM 3, the newest generation of its award-winning loudness metering solution, ahead of AES Show 2026: N...

26/10/2026

CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From the Transcript

CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From th...

26/10/2026

Horror Film Killer Rental Shot with Blackmagic Design Cameras

Horror Film Killer Rental Shot with Blackmagic Design Cameras Brie Clayton October 26, 2026 0 Comments Genre mixing film shot with eight URSA Mini Pro...

26/10/2026

PlottoFilm puts script breakdown, storyboards and AI shot generation in one browser workspace for indie filmmakers

PlottoFilm puts script breakdown, storyboards and AI shot generation in one brow...

26/10/2026

NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Evolving Production Workflows

NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Ev...

26/10/2026

Coalition Urges Federal Action to Bring Film and TV Production Home'

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

How to Protect Your Station From PHP2Shell

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

Audio-Technica Expands U.S. Presence with New Hollywood Facility

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

NCAA Ups Its Game to Heighten Fan Experiences

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

YouView joins ChangeTheFace to help advance inclusion in technology

YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026 Building a more inclusive technology industry takes shared action. That's w...

26/10/2026

YouView celebrates double CSI Awards win with EE TV

YouView celebrates double CSI Awards win with EE TVOct 26, 2026 We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...

26/10/2026

Teaser Trailer Released: The Trip to the Northern Lights, starring Steve Coogan and Rob Brydon

The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...

26/10/2026

Building trust in trade: How IECEE supports the EU-Mercosur agreement

As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...

26/10/2026

ToruCAMERIMAGE. November 2026

Toru , Poland 2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm Seminar Room Join us along with special guests to celebrate the 2026 FilmL...

26/10/2026

Comscore to Announce Third Quarter 2026 Financial Results

Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...

26/10/2026

Apple gives iPad mini its biggest update ever - PRESS RELEASE - Posted on 26 October 2026

CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...

25/10/2026

Yamaha CK76 joins stage piano range

New 76-key model joins the CK61 and CK88 Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...

25/10/2026

Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound

Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound Brie Clayton October 25, 2026 0 Comments Panel Features Sonic Union, 72...

25/10/2026

Zebra Streaming Equips OB Truck with Blackmagic Design

Zebra Streaming Equips OB Truck with Blackmagic Design Brie Clayton October 25, 2026 0 Comments Designed to scale, the unit packs a range of gear to d...

24/10/2026

Fox Expands Specialty Cameras Count to Elevate World Series Production

Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras FOX Sports will broadcast Ga...

24/10/2026

What to Watch for LGBTQ+ History Month: 16 Sundance Institute-Supported Documentaries About Love, Resilience, and Self-Discovery

By Ramona Flume For members of the LGBTQ community around the world, love can ...

24/10/2026

Sample Logic launch Quadra plug-in

Creative morphing multi-effects with X-Y control Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...

24/10/2026

Fox Adds 4K, 8K Nucleus Cameras to World Series Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

Sinclair Corrals 22 Local San Antonio Spurs Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

FCC's Anna Gomez Sounds Alarm Over Election Polling Ahead of Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

Hit Horror Film Buddy Created with DaVinci Resolve Studio

Hit Horror Film Buddy Created with DaVinci Resolve Studio Brie Clayton October 23, 2026 0 Comments Colorist Sam Daley created authentic 90s kids'...

23/10/2026

CBS Sports Adds U.S. Spanish-Language Rights for Concacaf Champions Cup on Paramount+

CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...

23/10/2026

Fubo Closes Seven New RSN Distribution Agreements for 2026-27 NBA Season

Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...

23/10/2026

CBC/Radio-Canada Selects Dalet Pyramid to Modernize News Operations

CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...

23/10/2026

EZDRM Granted Patent for DRM Delivery Over WebRTC

EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...

23/10/2026

Audio-Technica Acquires Hollywood Facility to Expand West Coast Presence

Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...