Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

13/06/2026

Rhythmic Filters for Devious Machines' Infiltrator

Latest expansion pack includes 252 presets Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...

13/06/2026

MetaGrid Pro gains AI Builder

Create custom DAW/plug-in controllers using prompts MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Transkoder and On-Set Dailies

AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...

12/06/2026

InfoComm 2026: Audinate To Exhibit With New AVIO Install Adapters and Iris Camera Control Platform

Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...

12/06/2026

Pac-12 Appoints Scott Adametz as Chief Technology Officer

Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...

12/06/2026

InfoComm 2026: Grass Valley Introduces AMPP Edge Live for Enterprise Production

Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...

12/06/2026

University of Texas's Brandon Rudy on a New Era of Live Sports Production in Austin

At one time a trailblazer with the launch of the Longhorn Network, the Universit...

12/06/2026

Ratings Roundup: NBA Finals Game 3 Hits 28-Year High; Stanley Cup Final Is Best Since 2015 Through Four Games

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

12/06/2026

Chyron Releases PAINT 10.4 with Pro Football Data Integration and AI Player Cutout

Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...

12/06/2026

ESPN's MLB Productions Heat Up in June as Core Summer Schedule Gets Rolling

SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...

12/06/2026

Televisas IBC Team Delivers for Opening Mexico Match

For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...

12/06/2026

GearExpo UK: Home Studio Acoustics Talk

Simple Steps to Better Acoustics - Taming The Small Room Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...

12/06/2026

Meris introduce the Ottobit X

Latest addition expands vintage-inspired effects palette Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...

12/06/2026

Sonora Cinematic release Movimento Strings Inflections

Soundbox-based chamber strings series expanded Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...

12/06/2026

Research: Mixed Picture for FIFA World Cup Broadcast Revenues

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Viant Launches Enhanced Publisher Solutions for CTV, Programmatic

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Software

AJA Announces KONA IP25 Integration with Colorfront Software Brie Clayton June 12, 2026 0 Comments Collaboration enables uncompressed SMPTE ST 2110 I/O ...

12/06/2026

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert Brie Clayton June 12, 2026 0 Comments Organic visuals projected on a giant scre...

12/06/2026

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services From Set to Screen

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...

12/06/2026

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro Jessie Electa Petrov June 12, 2026 0 Comments The 2026.5 release adds automatic point trac...

12/06/2026

Bitmovin Partners with Simplestream and Xperi to Support...

Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...

12/06/2026

Jigsaw24 Signs Deal to Resell Leostream Remote Desktop Ac...

Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...

12/06/2026

Study: 2026 Election Cycle to Hit Record $11.6 Billion Ad Spend

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

NAB Elects Leadership at June Board of Directors Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

FCC Believes World Cup Communication Will Score Highly

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Broadcasters Back NO FAKES Act

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Scripps Unveils Coverage Plans For America's 250th Anniversary

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

How Aussie indie games and screen are levelling up with IP

How Aussie indie games and screen are levelling up with IP 11 June 2026 Ari Harrison, Pro Jank Footy Head of Games Joey Egger and Ari Harrison of Umbrella sha...

12/06/2026

NVIDIA Blackwell Leads on First Agentic AI Infrastructure Benchmark

AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...

12/06/2026

Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film

Back to All News Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film Entertainment 12 June 2026 GlobalArgentina Link copied to ...

12/06/2026

Cross the Boundaries of the Real World into the Spirit Realm in The East Palace', Premiering July 17

Back to All News Cross the Boundaries of the Real World into the Spirit Realm i...

12/06/2026

The Future of Studio Grading. Tokyo. 23 June 2026

With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm Restar Corporation Tokyo Register here John Daro is the ...