Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

09/09/2026

Nielsen launches CTV Ad spend data into its Italian Ad Intel product

Italy launch follows UK and Germany as Nielsen expands product across EMEA Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...

09/09/2026

Gracenote Expands AI Product Roadmap with Sports MCP Server, Entertainment SLM and Agents

Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...

09/09/2026

Dalet Promotes Brian Doheny to CEO

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Studio Technologies Expands StudioComm Monitoring With In...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...

09/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...

09/09/2026

NUGEN Audio Leads the Dialog Intelligibility Conversation...

NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...

09/09/2026

Trusted Partner Network Launches Fix It or Risk It to Hel...

Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks Industry-Wide Campaign Launches at IBC2...

09/09/2026

FCC to Vote on Opening Up Spectrum for Satellite, IoT

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

NDI, NVIDIA Collaborate On Real-Time AI Multilingual Content

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

83 percent of UK advertisers are using AI but speed and n...

AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...

09/09/2026

Pixitmedia by DataCore to showcase cloud and connected pr...

IBC2026 - Stand 7.D22 At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...

09/09/2026

Net Insight Showcases Open Live Media for Controlled Live...

Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...

09/09/2026

Net Insight and DMC expand repeatable remote production m...

Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...

09/09/2026

Amagi to Showcase Four AI-Native Innovations Built to Pow...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...

09/09/2026

Limecraft Brings Connected Automated and Intelligent Medi...

Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...

09/09/2026

Telestream Advances Practical AI from Content Understandi...

Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...

09/09/2026

Dalet Appoints Brian Doheny as Chief Executive Officer

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....

09/09/2026

LiveU Offers Starlink for News and Sports Broadcast as Cl...

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...

09/09/2026

Study: New Streaming TV Series Orders Plumet

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

G&D, VuWall To Introduce vsNEO KVM Platform At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

FCC May Ramp Up Regulation of How Broadcasters Cover Polls

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Avid to Demo New Avid Content Core Features at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Wisycom Showcases Latest Innovations at IBC 2026

Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...

09/09/2026

VisualOn and Cires21 Cut Delivery Bitrate Up to 76 Percen...

AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...

09/09/2026

Sony Electronics Introduces Its First Fisheye Zoom G Lens

Sony Electronics Introduces Its First Fisheye Zoom G Lens Brie Clayton September 8, 2026 0 Comments Compact, lightweight SEL814G Full-frame lens deliv...

09/09/2026

Blackmagic Design Announces DaVinci Resolve 21.1

Blackmagic Design Announces DaVinci Resolve 21.1 Brie Clayton September 8, 2026 0 Comments Major update adds AI assistant integration, expanded camera...

09/09/2026

Cuez Integrates AI into a Unified Broadcast Production Workflow

Cuez Integrates AI into a Unified Broadcast Production Workflow Brie Clayton September 8, 2026 0 Comments Cuez announces the expansion of its cloud-ba...

09/09/2026

Avid and FilmLight announce strategic partnership to reimagine the color pipeline for post production

Baselight-powered color comes natively to Media Composer, connecting creative de...

09/09/2026

Twenty Years Strong

Twenty Years Strong...

09/09/2026

NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC

At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...

09/09/2026

Rain, hay or shine, RT is heading to The Ploughing

RT brings three packed days of live radio, entertainment, news, weather and fun Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...

08/09/2026

Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media

Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...

08/09/2026

Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media

Spectra Logic today announced the availability of Media Insight, a new capabilit...

08/09/2026

Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal

Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...

08/09/2026

IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows

Skyline Communications and Bridge Technologies will demonstrate two integrations...

08/09/2026

IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB

Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...

08/09/2026

Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery

Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...

08/09/2026

IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production

Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...

08/09/2026

Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K

Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...

08/09/2026

IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform

AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...

08/09/2026

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...

08/09/2026

IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows

Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...

08/09/2026

M2A Media and Ateme Partner to Scale Live Sports Video Delivery

M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...

08/09/2026

IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders

Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...

08/09/2026

Caretta Research Shares Top Trends to Watch at IBC 2026

Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...

08/09/2026

SENSHI and DAZN Announce Global Broadcast Partnership

SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...

08/09/2026

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline

New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...

08/09/2026

Sauceware Audio release Scorch 2

Built for rap producers, by rap producers Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...