
Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.
During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.
When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.
Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.
A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.
The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.
THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.
The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.
The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.
Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.
But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.
PLUS: ATSC 3.0: Its Not Just for Broadcasting
NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.
GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.
Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.
He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.
The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.
[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.
Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.
There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
08/11/2025
College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front an...
08/11/2025
While most station groups reported major declines in ad revenue in the third quarter, thanks to a steep decline in political advertising compared to a year ago,...
08/11/2025
NEW YORK Nielsen has announced that it has started releasing rankings of the most watched college football teams. In its first ranking, through the first 10 wee...
08/11/2025
LOS ANGELES OpenDrives recently hosted an event at its headquarters here marking the soft launch of Astraeus, its new data services platform....
08/11/2025
Capitol Broadcasting Company Director of Technology Peter Sockett was honored on October 29, 2025, with the Wade H. Hargrove Community Leadership Award from the...
08/11/2025
Berklee Artists Return to Perform at Boston Snowport Holiday Market The performances, a weekly highlight of the holiday market, are the result of a partnershi...
08/11/2025
Berklees 2026 Alumni Grammy Nominees: See the Full List From R&B and Americana to gospel, jazz, and game scoring, Berklee talent was recognized across a range...
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
07/11/2025
Kahlil Joseph attends the 2025 Sundance Film Festival BLKNWS: Terms & Condition...
07/11/2025
By Alexis Neophytides
For Jay and me, filmmaking wasn't just a response to crisis, it was a way through it.
I first met Jay in the summer of 2019. He was ...
07/11/2025
Word of mouth has always been at the heart of the Spotify experience, with people sharing music, podcasts, and audiobooks with friends and family millions of ti...
07/11/2025
A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War...
07/11/2025
Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...
07/11/2025
The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...
07/11/2025
Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...
07/11/2025
Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...
07/11/2025
When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...
07/11/2025
When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...
07/11/2025
The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...
07/11/2025
Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...
07/11/2025
Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...
07/11/2025
Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...
07/11/2025
IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...
07/11/2025
Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...
07/11/2025
Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...
07/11/2025
ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...
07/11/2025
Boston Conservatory at Berklee Presents Opera Adaptation of Little Women Marc Adamo's acclaimed opera brings Louisa May Alcott's beloved story to life...
07/11/2025
Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students This year's event featured performances from student K-pop group B-Girls, the Ove...
07/11/2025
NEW YORK DoubleVerify has launched a streaming TV offering designed to give advertisers greater transparency, control and efficiency across their streaming TV i...
07/11/2025
PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...
07/11/2025
The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....
07/11/2025
NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...
07/11/2025
LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...
07/11/2025
07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content
Gillian Moody-Ardler. Photo credit: Sally Flegg. ...
07/11/2025
SLEIGH BELLS RING ARE YOU WINNING?
THE LATE LATE TOY SHOW BIG BIG TICKET GIVEAWAY EXCLUSIVE ACROSS RT CHANNELS
On Friday 21 November, listeners across all R...
07/11/2025
X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) ...
07/11/2025
As audiences consume media across more platforms than ever, advertisers are demanding outcome-driven, cross-platform campaign strategies. But fragmented and out...
07/11/2025
November 7th, 2025 Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition
Two Nights of Live Performances at the Miami Beach Bandshell ...
07/11/2025
Friday 7 November 2025
Lioness and Arsenal forward Alessia Russo launched the f...
07/11/2025
Back to All News
The Night My Dad Saved Christmas 2, Starring Santiago Segura, ...
07/11/2025
-- Building on last year's success at COP29, the three initiator organizati...
06/11/2025
Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...