Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

13/11/2026

Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Jack Smith Joins Madhive as Chief Product and Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Operative Names Brian Beirne as Senior VP, Commercial Growth

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Former FCC Chair Tom Wheeler to Advise AI Startup

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

IEEE Broadcast Technology Society Honors Dr. Yiyan Wu with the 2026 Jules Cohen Award

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Vizrt Acquires Chyron

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Samsung Ads to Offer 3 New Interactive Formats

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

HPA Retreat to Explore Changing Shape of Industry

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

The Studio B&H, Riedel to Equip SMPTE Media Tech Summit

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Tegna Promotes 3 Sales Executives to President and GM

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Amagi and Golden Times Media Technology to Bring Chinese...

Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...

13/11/2026

CGI and Cedar Broadcast and Communications deploy advance...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...

13/11/2026

The Studio BH and Riedel Communications Power the SMPTE...

SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...

13/11/2026

iWedia Brings Software-First DRAM Optimization to Android...

iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...

12/11/2026

The Software-Defined Shift: A Discussion on the Technologies Reshaping Live Sports Production

Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...

12/11/2026

SVG Students to Watch: Addison Carnow, University of North Carolina

The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...

12/11/2026

Gracenote Survey: 78% of Viewers 18-24 Want a Single Program Guide Across Streaming Services

Gracenote, Nielsen's content intelligence business, has released its fifth a...

12/11/2026

RTL Deutschland and NHL Expand Partnership, Bringing NHL Monday Night Hockey to Free-to-Air TV in Germany

RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...

12/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Station-IC, Eclipse HX and FreeSpeak Cell

Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...

12/11/2026

uniqFEED Opens Remote Operations Center in Madrid for LaLiga Virtual Advertising

uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...

12/11/2026

Disney, ESPN and NBA Present Third Dunk the Halls Animated Christmas Day Game

Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...

12/11/2026

Van Wagner Launches RELAY Digital Platform for College Athletics Websites and Apps

Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...

12/11/2026

Vizrt Acquires Chyron in Major Consolidation of Broadcast Graphics Market

Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...

12/11/2026

Euro TV Upgrades OB Van with Lawo mc36 MkII and VSM

Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...

12/11/2026

Tagboard Launches Spark Resize Beta to Convert Graphics to New Aspect Ratios

Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...

12/11/2026

At Second-Annual SVG LIVE! Event, Live Production's Biggest Names Go Inside the Tentpole Playbook

Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...

12/11/2026

AWS, NFL Launch Next Gen Trends, Opening In-Season Tracking Data to Fans

Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...

12/11/2026

Sports Broadcasting Hall of Famer Charlie Jablonski: A True Broadcasting Power Broker

Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...

12/11/2026

UVI release Twin 88 Keys

Blend between concert grand & vintage electric pianos UVI's latest release combines a concert grand with a vintage electric piano in a single instrument...

12/11/2026

Universal Audio reintroduce UAD Cooper Time Cube Delay

Native version of popular effects plug-in arrives Many of the plug-ins that used to require Universal Audios Apollo interfaces or DSP accelerators have made...

12/11/2026

Audient launch the iD Mk3 line-up

Four next-generation interfaces announced Following on from the release of their new flagship Thunderbolt interfaces, Audient have refreshed the design of t...

12/11/2026

Rohde & Schwarz and Connektica showcase automated RF test systems for satellite payloads and radar at Space Tech Expo

Rohde & Schwarz and Connektica showcase automated RF test systems for satellite ...

12/11/2026

78% of young adults want a single program guide across their streaming services, up from 58% last year

Gracenote's 2026 State of Play report signals a rising retention risk: More ...

12/11/2026

Blackmagic Design Announces Blackmagic Ambisonic Microphone

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

CES Honors LGs Signature OLED, Wallpaper TVs

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

Broadsmart launches monetization capabilities to power OT...

Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers Broadsmart, a technology integrator deli...

12/11/2026

PlayBox Neo makes an impact delivering flexible broadcast...

PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...

12/11/2026

Filmbankmedia selects Fincons Group s AllRights to manage...

This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...

12/11/2026

Euro TV Upgrades OB Vehicle With Lawo Console

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

Scripps Names Christina Hartman Chief Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

ABC Names Martin Ortiz GM of WTVD-TV Raleigh-Durham

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

Adobe, Google Expand AI and Creative Tool Integration

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

NIH awards $7 million to study what makes immune responses last

LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...

12/11/2026

Bill & Ted Rock Opera Taken to New Heights After Student Workshop

Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...

12/11/2026

More Pets, More Laughs, and More Chaos: The Big Pet Project is back

Airing Sunday 15 November on RT One and RT Player at 5.10pm A new series of The Big Pet Project kicks off this Sunday, brightening our winter evenings with a...

12/11/2026

A New Dawn in the Cloud: Warhammer 40,000: Dawn of War IV' Is Coming to GeForce NOW

Rally the ranks this GFN Thursday. Warhammer 40,000: Dawn of War IV is coming to...

12/11/2026

U unveils first look teaser for brand-new drama, The Cadburys

Image available HERE Teaser available HERE A teaser for The Cadburys (6x60') has been released, introducing audiences to the core family of George (Harry ...

12/11/2026

HPA Sets 2027 Tech Retreat Theme Around a Changing Industry

The Hollywood Professional Association (HPA) today announced the theme and program focus for the 2027 HPA Tech Retreat, taking place Feb. 14-18, 2027 in La Quin...

12/11/2026

Jeremiah Slovarp on building Jereco from the ground up in rural Montana

An island in rural MontanaJeremiah Slovarp owns Jereco in Bozeman, Montana, and teaches music technology and recording arts at Montana State University. He star...