
Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.
During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.
When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.
Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.
A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.
The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.
THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.
The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.
The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.
Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.
But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.
PLUS: ATSC 3.0: Its Not Just for Broadcasting
NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.
GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.
Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.
He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.
The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.
[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.
Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.
There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...
27/03/2026
Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...
27/03/2026
Deltatre has announced that CEO Andrea Marini will step down after five years in...
27/03/2026
DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...
27/03/2026
Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...
27/03/2026
The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...
27/03/2026
ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...
27/03/2026
USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...
27/03/2026
From 14-camera coverage to official review from Variant Systems Group, Sellitto ...
27/03/2026
The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...
27/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/03/2026
The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...
27/03/2026
Besides restructuring for Season 3, the league worked with FOX and ESPN over the...
27/03/2026
The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...
27/03/2026
With new teams and new venues to adapt to, the spring-football league's part...
27/03/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
27/03/2026
New Classic, Amplitude & FlexRange units introduced
GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...
27/03/2026
Offers personalised Dolby Atmos headphone monitoring
Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...
27/03/2026
Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...
27/03/2026
GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance
Brie Clayton March 27, 2026
0 Comments
NAB marks global launch of servic...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...
27/03/2026
Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...
27/03/2026
Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...
27/03/2026
Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...
27/03/2026
130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary
MPTS, the UK's largest and most influential event for the media, production and tech...
27/03/2026
Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...
27/03/2026
Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production
Appear ASA (Appear, OSE:APR), a global leader in live production t...
27/03/2026
San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...
27/03/2026
Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
27/03/2026
RT Supporting the Arts
RT is Supporting 20 Arts and Cultural Events all over Ireland this April
RT is proud to support an exciting month of arts and cul...
27/03/2026
Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2
Over one million streams on RT Player
Highest number of streams for any single eve...
27/03/2026
March 27 2026, 01:30 (PDT) Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center
A New Global Platform Showcasing Dolbys Innovatio...