Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

25/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...

25/04/2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026 Brie Clayton April 24, 2026 0 Comments Compact modular set ideal for location sound ...

25/04/2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...

25/04/2026

Student Spotlight: Siva

Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee. April 24, 2026...

25/04/2026

WNBA Offers Free Streaming of all Preseason Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...

24/04/2026

Inter Miami CF Opens Miami Freedom Park with 26 LED Displays From Daktronics, DCL

Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...

24/04/2026

NAB 2026: Chyron Launches PRIME Translate for Multi-Language Live Production

Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...

24/04/2026

Eutelsat Supports Co-op Cable in Launching Expanded DTH Offering Across the Caribbean

Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...

24/04/2026

Pitch Dublin Deploys Panasonic Laser LCD Projectors for Indoor Golf and Hospitality Venue

Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...

24/04/2026

G&D and VuWall Appoint Mirko Aubel as EVP Sales EMEA/APAC, Eric Hnique as Chief Revenue Officer

G&D and VuWall have announced two senior leadership appointments, effective Apri...

24/04/2026

Victory+ Becomes Exclusive Local Streaming Home for Minnesota Lynx

Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...

24/04/2026

SVG Students To Watch: Jason Weitz, University of South Florida

The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions In the live-sports-vi...

24/04/2026

MASN and Spectrum Announce Multiyear Carriage Agreement

The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...

24/04/2026

Case Study: 4Wall Entertainment Powers 2026 NFL Draft on NETGEAR AV Line Network

The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...

24/04/2026

Diversified Continues Live Sports Expansion, Supports Mobile TV Group Ops Center Buildout

Diversified has continued expansion of its sports and media capabilities to supp...

24/04/2026

NAB Show 2026 Is In The Books! Our Coverage Continues at SVG's SportsTech@NABShow Blog

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

NAB 2026: Clear-Com Announces Updates to Arcadia Central Station and Eclipse HX with New ARC Architecture

Clear-Com has announced significant updates to its Arcadia Central Station and E...

24/04/2026

NAB Reports 58,000+ Registered Attendees at 2026 NAB Show, Up From 2025 but Down From 2024

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

Ratings Roundup: NHL Sees Best Regular Season Average Since 2013; CBS Sports Secures Most Watched Final Round Masters

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/04/2026

Bleacher Reports Live NFL Draft Stream Builds on Record-Breaking Audience With Player-Driven, Interactive Production

B/R NFL Draft Live' refines the digital giant's productions around footb...

24/04/2026

Sportradar Report: The Viewing Experience Is the Product' as Sports Media Enters New Era of Personalization, Data-Driven Storytelling

Study highlights five pillars shaping modern fan engagement as broadcasters reth...

24/04/2026

ESPN/ABC, NFL Network Prepare for Record-Setting NFL Draft Presentation From Pittsburgh

The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...

24/04/2026

SVG GameDay, Ep. 12: Detroit Lions' Jessica Shlemon - Motor City Football at Ford Field

In-venue and creative video staffers at the professional and collegiate level ha...

24/04/2026

Van Wagner Brings Warhol-Inspired Pop Art Vision to NFL Draft Videoboard Production

Integral to the Draft production for three almost decades, the company tells the...

24/04/2026

Film Festival Watch: 17 Sundance Institute-Supported Films to Screen at the 2026 Hot Docs Festival

Championing documentaries that illuminate and expand the artform is at the core ...

24/04/2026

Audiobooks About Climate, Conservation, and the Stories They Inspire

Earth Day is a chance to reflect on our connection to the natural world. To mark the 57th Earth Day on April 22, Spotify's editors have pulled together a co...

24/04/2026

From Page to Stage: Spotify Celebrates Storytelling at the LA Times Festival of Books

This past weekend, Spotify was at the heart of the largest literary event in the...

24/04/2026

What 20 Years of Spotify Data Reveals About Our Listeners

All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we're sharing bite sized moments that capture how t...

24/04/2026

The Look Behind the Sound

Over the past 20 years, Spotify's look and feel has evolved with the way people use our platform, while ensuring we preserve an intuitive, personal, and fam...

24/04/2026

Spotify at 20: The Most Streamed Music, Podcasts, and Audiobooks of All Time

It's been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we're unveiling the most streamed artist...

24/04/2026

Spotify Brings Music and Podcast Recommendations to Claude

Whether you're relaxing at home or on the go, Spotify is there across more than 2,000 devices, ready with your favorites or something new to discover. Now, ...

24/04/2026

Nintendo and Spotify Bring Nostalgia with New Super Mario Galaxy' Playlists

Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a speci...

24/04/2026

AES Show moves to Nashville

30 October - 1 November 2026 The Audio Engineering Society (AES) have announced that the AES Show 2026 will be held on Halloween weekend - Friday 30 October...

24/04/2026

Sennheiser introduce the HD 480 Pro

New closed-back design promises honest' low end Sennheiser have just announced the launch of a new pair of flagship closed-back headphones which they s...

24/04/2026

Cre8audio unveil the Programm

Powerful 12-channel hardware sequencer announced Cre8audio are renowned for their innovative, and often visually striking designs, and although their latest...

24/04/2026

IK Multimedia ARC X Immersive arrives

Room correction now supports full 9.1.6 Dolby Atmos setups The software element of IK Multimedia's room-correction system has just received an update th...

24/04/2026

VSL announce free Big Bang Orchestra expansions

New content for BBO Tutti & BBO Riffs VSL have recently introduced some new free content expansions for two of their most popular Big Bang Orchestra Packs: ...

24/04/2026

Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at IFIS 2026

Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at I...

24/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 01 30 June 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

24/04/2026

Andrea Riseborough & Ashley Walters To Star In ITV Thriller First Woman' About Race To Find Missing Astronaut

ITV's Director of Drama Polly Hill has commissioned six part propulsive, lun...

24/04/2026

NASA Receives L3Harris' Modified Next-Generation Research Aircraft

The NASA 777 aircraft departs the L3Harris facility in Waco, Texas....

24/04/2026

L3Harris Closes $1B Investment from Department of War in Missile Solutions Business

WASHINGTON, April 23, 2026 - L3Harris Technologies (NYSE: LHX) has closed a $1 b...