Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

17/03/2026

FCC Announces TV Translator Call Sign Changes

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

2026 NAB Show Offering Free Show Floor Passes to Creators

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202

QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202 Brie Clayton March 16, 2026 0 Comments The Multi-platform Remote Gues...

17/03/2026

Frankenstein Graded with DaVinci Resolve Studio

Frankenstein Graded with DaVinci Resolve Studio Brie Clayton March 16, 2026 0 Comments Sonnenfeld enhances the controlled interplay between warm and c...

17/03/2026

New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be Featured in NAB Booth #W2910

New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...

17/03/2026

Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educators

Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...

17/03/2026

Snap Decisions: How Open Libraries for Accelerated Data Processing Boost A/B Testing for Snapchat

The features on social media apps like Snapchat evolve nearly as fast as what...

17/03/2026

GTC Spotlights NVIDIA RTX PCs and DGX Sparks Running Latest Open Models and AI Agents Locally

The paradigm of consumer computing has revolved around the concept of a personal...

16/03/2026

DAZN to Stream NCAA Men's and Women's Basketball Tourneys Free in Select International Markets

DAZN will allow fans in select international territories to watch the NCAA men&#...

16/03/2026

IDM and Skate Board Association Announce Arena and Training Complex Planned for Big Bear Lake

IDM and The Skate Board Association (SBA) have announced a partnership with Coop...

16/03/2026

NAB 2026: Solid State Logic Introduces ST 2110-to-Dante Converter

Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...

16/03/2026

NAB 2026: Marshall Electronics Launches First 4K All-IP Weatherproof NDI Camera

Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...

16/03/2026

Sony Expands Camera Authenticity Solution to Support Video

Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...

16/03/2026

FloSports and Storied Sports Partner on Women's and College Sports Content

FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...

16/03/2026

Montreux Jazz Festival Names Gravity Media as A/V Production Provider

Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...

16/03/2026

USSI Global Names Ralph Annunziata Senior Vice President of Operations

USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...

16/03/2026

NAB 2026: Boland Communications to Show New OLED Displays and Video Wall Applications

Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...

16/03/2026

ST 2110 On The Go? A Peek Inside BRISK, FOX Sports' Broadcast Remote IP Studio Kit

Built in partnership with Diversified, the system As the sports broadcast indus...

16/03/2026

Amagi Report: FAST Viewership Up 21%, AI Adoption Growing Across Media Operations

Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...

16/03/2026

Behind The Mic: Netflix, NBC Tap Matt Vasgersian to Call MLB and Tony Dungy Is Out at NBC

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

16/03/2026

Cloudvocal launch the SonoFlex instrument mic

Promises studio-grade fidelity for the stage Cloudvocal have announced the launch of a new instrument mic designed for professional live performers and engi...

16/03/2026

Kenton reveal the USB Solo Mk2

Popular MIDI/CV converter & interface overhauled Kenton have announced the launch of the USB Solo Mk2, a new and improved version of their compact MIDI to C...

16/03/2026

Sonarworks Spring Sale

Running from 16-29 March 2026 Starting from today (16 March) and running until 29 March 2026, Sonarworks are offering discounts of up to 40% across their ra...

16/03/2026

L3Harris Carries Goddard's Legacy Into a New Era

Dr. Robert H. Goddard and a liquid oxygen-gasoline rocket in the frame from which it was fired on March 16, 1926, at Auburn, Massachusetts. Credit: NASA....

16/03/2026

L3Harris Military GPS Receiver Deliveries Surpass 100,000 Units

Precision-guided munitions shown in production illustrate one of many operational systems benefiting from modernized M-Code GPS, supporting assured positioning,...

16/03/2026

A+E Global Media Signs New Multiyear Deal With Nielsen Covering Audience Measurement and Media Intelligence

NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...

16/03/2026

aconnic ramping up delivery of commercial 100-gigabit system

aconnic AG (ISIN: DE000A0LBKW6), Munich, is delivering the first commercial 100-Gigabit systems following successful validation and certification for customer n...

16/03/2026

Spectrum Launches Multiview for March Madness

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

Ikegami To Spotlight Latest UNICAM 4K-UHD Cameras At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

A+E Global Media Signs New Agreement With Nielsen

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

Shotoku Brings Broadcast-Grade Control to PTZ with New Au...

Shotoku USA, Shotoku Broadcast Systems' North American operation, will unveil significant additions to its platform at NAB 2026. Topping the list is the wor...

16/03/2026

Ikegami to Showcase Latest Generation TV Production Camer...

Ikegami USA will demonstrate the latest additions to its wide range of broadcast-quality cameras, controllers and monitors on Central Hall booth C3819 during th...

16/03/2026

[Updated] Carr Threatens Broadcast Licenses Over Iran War Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

ELEMENTS launches GRID at NAB Show 2026

ELEMENTS launches GRID at NAB Show 2026 Brie Clayton March 15, 2026 0 Comments North Hall, Booth N1717 ELEMENTS returns to NAB Show 2026, with an exp...

16/03/2026

Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures

Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures Brie Clayton March 15, 2026 0 Comments 6K sensor and open gate capabilit...

16/03/2026

DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas

DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas Brie Clayton March 15, 2026 0 Comments Hero image: Front of DHD RM1 P...

16/03/2026

VEON Files its 2025 Annual Report on Form 20-F

16 Mar 2026 VEON Files its 2025 Annual Report on Form 20-F Dubai and New York, March 16, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON'...

16/03/2026

Sky Commissions The 100 Day Split, A New Relationship Series Exploring What Time Apart Reveals About Lifelong Love

Six Couples. 100 Days Apart. One Question: Does Absence Make the Heart Grow Fond...

16/03/2026

Tina Fey, Jamie Dornan and Riz Ahmed announced as first three hosts of Saturday Night Live UK

Monday 16 March 2026 Tina Fey, Jamie Dornan and Riz Ahmed announced as first th...

16/03/2026

Netflix Has Released the Trailer for 'Love at Last,' Starring Eda Ece and Kaan Yildirim

Back to All News Netflix Has Released the Trailer for Love at Last, Starring Ed...

16/03/2026

All UK national newspapers move to private circulation reporting while remaining audited by ABC

The reporting option was introduced following extensive consultation with publis...

16/03/2026

Rose of Tralee Katelyn Cummins wins Dancing with the Stars 2026

After a nail-biting Grand Finale, Rose of Tralee Katelyn Cummins has been announced as the winner of Dancing with the Stars 2026. The four finalists each dance...

16/03/2026

New RT series Welcome to Moore Street gives a glimpse into life on iconic Dublin street

Welcome to Moore Street will begin on RT One and RT Player on Thursday 19 Marc...

15/03/2026

Visit ToolsOnAir at NAB Las Vegas 2026

Visit ToolsOnAir at NAB Las Vegas 2026 More Details:From April 19-22, join us at NAB Show Las Vegas in the North Hall, Booth N1258, for an exclusive preview of...