Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

PGA TOUR Studios Teams up with SES for Hybrid Content Distribution

Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...

17/12/2025

The EU Investigative Journalism Award 2025: bold reporting, regional impact, and rise in public-interest journalism

Investigative journalists across the Western Balkans and T rkiye continue to con...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Ring In the New Year With New Playlists Mixed by Artists, and More Spotify Hacks

The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...

17/12/2025

Clear-Com's Arcadia Central Station Links Toledo Walleye and Mud Hens Venues with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

17/12/2025

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...

17/12/2025

EdgeBeam Wireless Makes Initial Sale, Expands Executive Team

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Warner Bros. Discovery Tells Shareholders to Reject Paramount Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

NDI, Zoom Collaborate on Seamless Connectivity

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcasters Mark Momentous Year of Challenges Amid Viewing Fragmentation

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Tennessee Public Broadcaster to Trial AI Metadata

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Chyron Unveils New AXIS Maps

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcast Solutions Group Acquires PMT Professional Motion Technology

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Texas Attorney General Takes Aim at 5 TV Manufacturers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

DirecTV Wins Appeal in Retransmission Price-Fixing Suit

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

E.W. Scripps Rejects Sinclair Takeover Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...

17/12/2025

Dolby and LG Unveil a New Era of Home Audio With the World's First Soundbar Audio System Powered by Dolby Atmos FlexC...

December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...

17/12/2025

Heated Rivalry will be coming to Sky and streaming service NOW on 10 January

Wednesday 17 December 2025 Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...

17/12/2025

Inside The Unseen World Of Indian Customs: Netflix Reveals The Brave Heroics Of The Customs Officers In Taskaree

Back to All News Inside The Unseen World Of Indian Customs: Netflix Reveals The...

17/12/2025

Netflix announces PAPARAZZI KING: the docu series coming to Netflix on January 9th

Back to All News Netflix announces PAPARAZZI KING: the docu series coming to Ne...

17/12/2025

Netflix Unveils First Look at 'Jo Nesbo's Detective Hole' Premiering on March 26, 2026

Back to All News Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...

17/12/2025

Netflix Welcomes Warner Bros. Discovery Board Recommendation

Back to All News Netflix Welcomes Warner Bros. Discovery Board Recommendation Business 17 December 2025 Global Link copied to clipboard After Careful Revi...

17/12/2025

RT announces appointment of Kathy Fox to role of Commissioning Editor, Documentaries and Features

RT has announced that Kathy Fox has been appointed Commissioning Editor with re...

17/12/2025

UC San Diego Lab Advances Generative AI Research With NVIDIA DGX B200 System

The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...

17/12/2025

Into the Omniverse: OpenUSD and NVIDIA Halos Accelerate Safety for Robotaxis, Physical AI Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

17/12/2025

The Glitterball awaits: Dancing with the Stars unveils dance pairings for 2026

With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...

16/12/2025

Stranger Things' Playlist Takeover Challenges Fans to Decode Clues and Unlock Exclusive Volume 2' Content

Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...

16/12/2025

Spotify and NAVER Bring Music Integrations and Premium Benefits to Korea

Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...

16/12/2025

Around the World With Spotify Wrapped: 2025 Fan Destinations You Had to See

2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...

16/12/2025

L3Harris Delivers Most Powerful Thrusters for NASA's Lunar Gateway

Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...

16/12/2025

Palantir and L3Harris: Reindustrializing Defense Through AI-Powered Production

The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...

16/12/2025

NFL Boosts Broadcast, Streaming Viewing Share in November

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/12/2025

Spanish Broadcaster Updates Playout With Pebble Solutions

SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...

16/12/2025

Telescript International Buys Prompter Software Company

NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...

16/12/2025

Ookla: T-Mobile Is Fastest Fixed Wireless Access Provider

As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...

16/12/2025

Apple TV App for Android Now Supports Google Cast

Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...

16/12/2025

PT Telkom Satelit Indonesia and Space42 Explore Partnership to Extend 5G Direct-to-Device Services

Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...

16/12/2025

VEON Announces Release Date for Full Year and Fourth Quarter 2025 Results of Both VEON and Kyivstar

16 Dec 2025 VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...

16/12/2025

VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acquisition of Solar Power Company

16 Dec 2025 VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...

16/12/2025

Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro Star in Swedish Thriller Series Bytet'

Back to All News Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...

16/12/2025

Docu-reality 'My Korean Boyfriend' Gets a Trailer and Premiere Date: January 1st. Is Real Life Really like a K-drama?

Back to All News Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...

16/12/2025

Czech TV Elevates Video Streaming with Harmonic

Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...