Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/11/2026

Reinvigorated AES Show Nashville Debuts in Music City

In a new home, the show had its traditional focus on music production, but broadcast themes received significant emphasis The Audio Engineering Society (AES) c...

09/11/2026

Sportel Panel Recap: How AI Is Impacting Everything Private Equity to Broadcasters, Streamers, Federations

Content creation and rights, YouTube archive, production workflows, investment, ...

09/11/2026

Building the REMI Hub of Today (and Tomorrow): Broadcasters and Vendors Share Their Strategies

Industry leaders from Prime Video, NASCAR, FOX Sports, and more discuss the tech...

09/11/2026

SMT Provides Broadcast Graphics and Shot Data for Inaugural WTGL Season

SMT (SportsMEDIA Technology) is delivering on-air graphics and shot data for the Women's Team Golf League (WTGL), which made its debut Sunday, Nov. 8, at So...

09/11/2026

BKB Names Michael Ridout Managing Director, UK

BKB Bare Knuckle Boxing has appointed Michael Ridout Managing Director, UK. He will lead BKB's operations in the United Kingdom and take on wider operationa...

09/11/2026

SMPTE Media Technology Summit 2026 Set for Nov. 16-19 in Pasadena

SMPTE's Media Technology Summit (MTS2026) takes place Nov. 16-19 at the Pasadena Convention Center. The schedule: Media Tech Business Forum (Monday, Nov. 1...

09/11/2026

AES Show Nashville 2026 Draws Nearly 3,000 Registrations

The Audio Engineering Society (AES) held AES Show Nashville 2026 Oct. 30-Nov. 1 at the Gaylord Opryland Resort & Convention Center. AES reports nearly 3,000 reg...

09/11/2026

Devoncroft Partners To Present Enterprise Video Survey Findings at Silicon Valley Video Summit

Analyst Josh Stinehour will share results Jan. 26 in Mountain View, Calif. Devo...

09/11/2026

Behind The Mic: Tirico Misses SNF Due to Health Issue; Wilbon Takes Leave of Absence From PTI

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/11/2026

Cleveland Cavaliers Boost In-Venue Energy With The Famous Group's Virtual Camera Tech

Permanent mixed-reality activation debuted against the Brooklyn Nets at Rocket A...

09/11/2026

The College Football Playoff Will Expand to 24 Teams in 2027; ESPN Secures Rights to 12 Additional Games

The new agreement brings the Playoff to 23 games, including 16 on-campus matchup...

09/11/2026

SMT Supports All Three NASCAR National Series Championship Broadcasts at Homestead-Miami Speedway

SMT provided production technology and graphics support for all three NASCAR nat...

09/11/2026

Vertikal from Native Instruments

Captures Nils Frahms upright concert grand In their latest collaboration with composer Nils Frahm, Native Instruments have captured a vertical concert grand...

09/11/2026

Sonic Days 2026

18-19 November 2026, Sonic College, UC SYD, Kolding, Denmark Sonic College have announced that their annual Sonic Days conference is set to return to Koldin...

09/11/2026

Sonuscore release The Score Elements

Cinematic scoring tool gains free entry-level version Sonuscore's Elements range offers a free entry point into the company's line-up of scoring too...

09/11/2026

Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and automation at SPS 2026

Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and auto...

09/11/2026

Hercule: further casting unveiled for forthcoming series with Edward Bluemel

The BBC and BritBox have announced further casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited for the BBC and B...

09/11/2026

Sonys Shotgun Mic Deployed in Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Fox Closes Roku Acquisition

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

09/11/2026

Indianapolis TV Stations Return to DirecTV After Lengthy Absence

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Vizrt Completes Proof-of-Concept Integration With Story Object Model

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Broadcast Dominated Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Gospel Roots

Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Go...

09/11/2026

Life in the fast lane

Monday 9 November 2026 Life in the fast laneTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy options From Tik...

09/11/2026

Cathy Newman to revist defining moments in recent history with the people who lived through them in new Sky News podcast

Monday 9 November 2026 Cathy Newman to revist defining moments in recent histor...

09/11/2026

Sky VIP unwraps over one million free rewards for customers this Christmas

Monday 9 November 2026 Sky VIP unwraps over one million free rewards for customers this Christmas This Christmas, Sky VIP is giving away more than one million...

09/11/2026

Measuring what matters to achieve climate targets

When is a city green' and when is it a big polluter? As we approach COP 31, when country leaders from around the world meet to negotiate climate policies a...

09/11/2026

Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett+, and more

Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett ,...

09/11/2026

NVIDIA Announces New Planned Investments in Korean Startups at the MSIT-NVIDIA AI Startup Partnership Forum

Korea's Ministry of Science and ICT and NVIDIA hosted the MSIT-NVIDIA AI Sta...

09/11/2026

Practice Makes Precise: At CoRL, NVIDIA and Partners Reveal How Robots Rehearse Delicate Work in Simulation

Simulation, which has long been the proving ground for robots learning to walk, ...

08/11/2026

Acon Digital release Restoration Suite 3

Updated modules & new Analyze function Acon Digital's all-in-one restoration plug-in has just been updated, and now boasts an Analyze button that allows...

08/11/2026

AnalogX launch Genesis

Run analogue gear emulations on your GPU AnalogX have released a new GPU-powered mixing ecosystem that's been designed to change how users handle analog...

08/11/2026

COW Jobs: Set and Production Design Expert - Remote

COW Jobs: Set and Production Design Expert - Remote Brie Clayton November 8, 2026 0 Comments Set and Production Design Expert (Remote, worldwide) No...

08/11/2026

NVIDIA Dynamo Recipes Bring Korea's Leading Open Models to Production

NVIDIA is releasing Dynamo-optimized deployment recipes for Korea's leading open models: A.X K2 from SK Telecom, K-EXAONE 2.0 from LG AI Research, Solar Ope...

08/11/2026

From Chips to Skills, NVIDIA and Korea Expand Sovereign AI Collaboration

NVIDIA and Korea's Ministry of Science and ICT (MSIT) are expanding their collaboration across the country's sovereign AI ecosystem, from AI semiconduct...

08/11/2026

Korea's AI Ecosystem Advances and Secures Agentic AI With NVIDIA

As AI agents take on more work, they need capable open models and security that advances alongside them. Hyundai Motor Group is exploring NVIDIA NemoClaw bluep...

08/11/2026

Korea Advances Physical AI Across Industries With NVIDIA

Tapping into the country's strengths in manufacturing and engineering, NVIDIA is helping advance Korea's physical AI ecosystem. The country's indu...

07/11/2026

Tracktion Waveform Free 14.1 now available

Mix Analysis, improved Render window & new bundled instrument The free version of Tracktion's DAW software has recently received an update that introduc...

07/11/2026

NFVF CALL FOR MARKET READINESS PROGRAMME FOR SOUTH AFRICAN GAMING STUDIOS

The National Film and Video Foundation (NFVF) is a statutory body established to promote and develop the South African film and video industry, including animat...

07/11/2026

Nielsen: 31.2 Million Viewers Watch 2026 U.S. Midterm Election Coverage

NEW YORK - November 5, 2026 - An estimated 31.2 million people watched primetime coverage of the 2026 U.S. midterm elections on Tuesday, November 3, according t...

07/11/2026

RCI Custom Selects Neutrik as Primary Source for Connectors

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

Audio Engineer Rachel Saldivar Deploys Sony Shotgun Mic for Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

COW Jobs: Production Manager - Las Cruces, NM

COW Jobs: Production Manager - Las Cruces, NM Brie Clayton November 6, 2026 0 Comments Production Manager November 5, 2026COW Jobs: Faith-Based UGC ...

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...

06/11/2026

PBR Expands Production of Teams Championship With Third Mobile Unit, More Cameras

Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...

06/11/2026

University of Alabama Installs Daktronics Displays at Coleman Coliseum

The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...

06/11/2026

NEP Adds IP-Based Flypack Production Kits in the U.S.

NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...

06/11/2026

Telestream Appoints Joseph Hopkins Chief Revenue Officer

Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...

06/11/2026

SVG GameDay, Ep. 38: Texas Rangers Chris DeRuyscher - Livin the Life at Globe Life Field

In-venue and creative video staffers at the professional and collegiate level ha...