
Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.
During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.
When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.
Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.
A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.
The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.
THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.
The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.
The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.
Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.
But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.
PLUS: ATSC 3.0: Its Not Just for Broadcasting
NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.
GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.
Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.
He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.
The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.
[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.
Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.
There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
20/07/2026
The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten
The sports-product...
20/07/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
20/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/07/2026
Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...
20/07/2026
Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...
20/07/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...
20/07/2026
Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards.
Only four pro...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
20/07/2026
At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...
20/07/2026
Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...
19/07/2026
Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...
19/07/2026
The stage is set: three-time champion Argentina will defend its World Cup title ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Topics include pre-match ceremonies, live performances, the tournament's fir...
18/07/2026
When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
18/07/2026
Latest batch ships alongside firmware update
Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
17/07/2026
Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...
17/07/2026
DAZN and ADI Predictstreet have announced an exclusive global strategic partners...
17/07/2026
Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...
17/07/2026
Professional Fighters League (PFL) has announced a multi-year partnership with E...
17/07/2026
Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...
17/07/2026
Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...
17/07/2026
TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...
17/07/2026
Company alleges article contained false and misleading claims regarding customer data...
17/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
17/07/2026
(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...
17/07/2026
Full engine access with reduced soundset
Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...
17/07/2026
Two new special-edition models revealed
Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...
17/07/2026
Original founder now back at the helm
In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Foundry Releases SmartRoto for Nuke
Brie Clayton July 17, 2026
0 Comments
Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...
17/07/2026
A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio
Brie Clayton July 17, 2026
0 Comments
SBIFF jury award winner finished fro...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...