Ericsson Media Solutions rebrands as MediaKind

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A new global media technology leader - MediaKind has been launched. The new brand was unveiled on 10 July 2018 across the globe through a series of events and a live global webcast. MediaKind is the new identity for Ericsson's Media Solutions business.

Designed to embody the concept that media should inspire and unite humankind, MediaKind draws on Ericsson's 150-year heritage of bringing communities together through pioneering fixed and mobile communications and unites a number of media technology pioneers under one common identity. It addresses a new age where media is the fabric of society, captivating audiences, changing perceptions and bringing us together. MediaKind's mission is to lead the future of global media technology and be the first choice for service providers, operators, content owners and broadcasters looking to create and deliver immersive media experiences for everyone, everywhere.

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Angel Ruiz, CEO, MediaKind, said: We understand the power of media and how it is evolving. It runs in our DNA and it's our passion. With our pioneering heritage and strong foundations fueled by deep innovation, we have a single goal in mind: to enable our customers to create and deliver immersive media experiences. We are uniquely positioned to help shape and lead the future of global media technology. Our award-winning technologies, established industry heritage and forward-thinking experts equip organisations with the end-to-end technology solutions needed to embrace media of all kinds.

MediaKind combines the strength, power and heritage of groundbreaking media technology pioneers Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and TANDBERG Television. It currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world, enabling them to compete and differentiate with immersive media experiences. MediaKind's end-to-end video delivery solutions include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalisation solutions, high efficiency cloud DVR, and TV and video delivery platforms. MediaKind delivers these products and solutions at scale to:

Nine of the top 10 global telecommunications companies

Nine of the top 10 cable companies

Nine of the top 10 satellite operators

Eight of the top 10 broadcast/media companies

MediaKind will continue its deep investment into its innovative product portfolio as part of its commitment to helping its customers differentiate and address the shifting media marketplace. MediaKind will share deeper insights into its next generation solutions and applications at IBC 2018.

On 31 January 2018, it was announced that One Equity Partners, a private equity firm with deep expertise in media and telecom investment, is set to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the transaction between One Equity Partners and Ericsson is completed.

Arun Bhikshesvaran, Chief Marketing Officer, MediaKind said: Media has the power to inspire, influence and be truly immersive the very embodiment of our exciting new MediaKind brand. Media unites us all and MediaKind is uniquely positioned to drive the human entertainment experience forward for everyone, everywhere. We have the right technologies, an outstanding team and deep media know-how - a combination that will enable us to provide the leadership our customers need during a period of great transformation to a new multi-screen, on-demand and immersive world of entertainment.

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LINK:	http://www.screenafrica.com/2018/07/12/technology/business-technology/...
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