Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

Latest data reveals steady distributor rankings, a seasonal shift toward digital streaming, and key movements in the top ten.

Warsaw, Poland, 21.05.26: Nielsen, a global leader in audience measurement, data, and media intelligence, has today released its All Screens Video Landscape Report for April 2026.

The latest data highlights a highly stable market at the top, with Warner Bros. Discovery once again retaining the number one content distributor position it has held since the start of the year.

However, the battle for the remaining podium spots intensified; Polsat successfully reclaimed second place, pushing public broadcaster TVP down to third. Additionally, reflecting changing multi-screen habits, ByteDance (TikTok) came into the top 10 distributor rankings, forcing a slight drop for Netflix.

The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens TVs, PCs/laptops, smartphones, and tablets.

As predictable seasonal shifts and warmer spring weather arrived in April, total viewership across all screens saw a minor decline compared to the sports-heavy month of March. This dip was entirely driven by a reduction in traditional linear TV viewing. Conversely, digital streaming bucked the seasonal trend, growing both in total time spent and overall viewer numbers.

Lucyna Koba, Market Leader, Nielsen Poland, said: April delivered a period of consolidation for Polish broadcasters, but beneath the surface, we are seeing classic seasonal transitions and strategic shifts. Without the massive appointment to view' draw of March's national football fixtures, TVP surrendered the second-place spot to Polsat. Polsat's climb back to the number two position-for the first time since January-was heavily fueled by the business end of its major spring flagship realities, including Dancing with the Stars and Farma, which successfully anchored linear audiences.

Simultaneously, the data shows the digital migration accelerating as the weather warms. Traditional TV took its expected spring dip, but streaming grew, and ByteDance's entry into the top 10 underscores just how aggressively short-form mobile video is competing for the attention of Polish consumers.

About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Distributors April 2026 Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, holding:,Grupa Polsat

Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, holding: Warner Bros Discovery

TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3, holding: Telewizja Polska

Google: YouTube

TV Puls: TV Puls, Puls2

Telewizja Republika: TV Republika

Meta: Facebook, Instagram

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra

ByteDance: TikTok

Canal : Canal Premium, Planete , Ale Kino , teleTOON , Minimini , CANAL KUCHNIA, Novelas, CANAL EXTRA1, CANAL EXTRA2, Canal Seriale, Canal DOMO, Canal 1, Canal Film, CANAL SPORT, Canal 360, CANAL SPORT5, Canal Dokument, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, DocuBox, holding: Grupa Canal

Press contact Ben Gold, Director of Communications, EMEA

E: ben.gold@nielsen.com

M: 44 7816 252 017

Market contact

Lucyna Koba, Market Lead, Nielsen Poland

E: lucyna.koba@nielsen.com

M: 48 602 477 386

LINK:	https://www.nielsen.com/news-center/2026/polsat-reclaims-second-place-...
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