Today, Quantcast has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK's Verification Service please go to: www.abc.org.uk/dtsg.
Phil Macauley, European Managing Director at Quantcast comments: We're proud to be among the first group of organisations to go through the process of brand safety verification with ABC. This verification reflects our commitment to bringing transparency and brand safety to our clients and make sure it's at the forefront of people's minds when choosing data and advertising partners. Operating in a high-growth sector which is ripe with opportunity on both the sell and the buy side, its important that JICWEBs is taking the initiative to reward those operators who take transparency seriously.
Jerry Wright, ABC Chief Executive, said: We are delighted to have verified Quantcast brand safety policies and practices. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.
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Today, Quantcast has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
