
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and technology company, to bring its entertainment channels to platforms and audiences outside of China. The partnership will initially bring four of Golden Times Media's technology channels Drama Short, Chinese Kung Fu, AniVerse, and C Drama+ onto the Amagi CONNECT marketplace, making them available for discovery by platforms around the world. Golden Times plans to add more channels, including movie, cycling, and food channels, to Amagi CONNECT over time.
Golden Times Media Technology has built its entertainment portfolio for audiences in China and is now introducing it internationally. This partnership reflects Amagi's broader effort to bring great content from every market to more viewers, on whatever platform they watch.
Through Amagi CONNECT, platforms can review the channels and request a connection. When a platform agrees to carry a channel, Amagi Direct Delivery supports efficient delivery from Golden Times Media to that platform.
Reaching audiences outside China has been a goal for us for some time, said Jason Cheung, Global Business Development Manager, Golden Times Media Technology. Amagi gives us a direct way to put our channels in front of international platforms, helping us introduce viewers around the world to content our audiences in China already enjoy.
Platforms are always looking for distinctive content that gives viewers reasons to stay, and short-form drama, martial arts, and animation each deliver on that, said Thomas Parsons, Senior Director, Amagi. Amagi CONNECT gives Golden Times one place to present its compelling lineup to platforms worldwide, and gives those platforms a streamlined way to discover and evaluate it. We see this as the start of a long partnership, and we look forward to bringing more of Golden Times' channels to audiences around the world.
The four channels included in this initial phase offer distinct entertainment propositions: Drama Short features short-form drama programming; Chinese Kung Fu features combat sports events and tournaments; AniVerse offers animation content; and C Drama+ focuses on premium TV series such as period dramas and romance. Together, they represent a first sample of Golden Times Media Technologys broader portfolio as the company begins to introduce its content to international markets.
The partnership further demonstrates Amagi's continued work with Asia-Pacific content owners as they take their channels to global streaming, FAST, and CTV platforms.
Platforms interested in evaluating the channels can find them on Amagi CONNECT.
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