
Program Enhancements Enable Consistency, Predictability and Profitability for Partners SAN FRANCISCO, CA--(Marketwired - Feb 11, 2014) - Today at VMware Partner Exchange 2014, VMware, Inc. (NYSE: VMW), the global leader in virtualization and cloud infrastructure, announced multiple program enhancements, new competencies and a simplified reward structure to drive greater consistency, predictability and profitability for its Solution Provider, Service Provider and Distribution partners.
VMware Partner Exchange 2014 is expected to attract over 4,000 attendees and more than 90 sponsors and exhibitors. IT practitioners worldwide will attend VMware Partner Exchange this year to learn about the latest VMware solutions, network, and share experiences and best practices with other professionals.
The enhancements we are making to our award-winning partner program are designed to make it simple for partners to continue to grow their business with us in a way that is consistent, predictable and profitable. The technologies we are bringing to market with our partners is driving the software-defined enterprise, built on the pillars of the software-defined data center, hybrid cloud, management and end-user computing solutions, said Dave OCallaghan, senior vice president, Global Partner Organization, VMware. VMware Partner Exchange will empower partners with actionable, real-world insights, strategies, and tools to deliver business value and gain a competitive advantage, as together we master the new reality of IT.
Updates and Enhancements to the VMware Partner Network
Starting in May, partners will be able to join the VMware Partner Network without having to identify what specific program they want to join, allowing greater flexibility for growth. VMware is also introducing an Enrolled tier, which will allow new partners to join the VMware Partner Network, be trained on VMware solutions, and then select the best program based on their business priorities. The Enrolled tier will replace the current Registered tier.
VMware is also launching the Elite Partner Initiative, which will provide a unique introductory market opportunity for qualified VMware partners capable of leading early adoption and investment in the newest VMware technologies and markets, such as VMware NSX and VMware Virtual SAN . Elite partners will possess deep technical skills, an established solution practice, and highly advanced resources to engage closely with VMware on new product strategy, customer wins and deployments. Partners interested in the Elite initiative can learn more at vmware.com/go/partner_elite.
Revised and New Solution Competencies
As customers of all sizes continue to realize the value of virtualization and cloud solutions, VMware is making it easy for partners to differentiate their expertise and build broader solution capabilities for customers.
Beginning in May, partners will be able to satisfy tier requirements by attaining any solution competency, reducing the partners upfront investment cost, while better diversifying and differentiating their unique offerings and skill sets. With this change, VMware partners will now need to have two sales (VSP) and two pre-sales (VTSP) accreditations for all solution competencies.
In addition to these changes, beginning in May, VMware will offer a new Cloud Provider Solution Competency and VMware vCloud Hybrid Service SolutionCompetency.
In order to enable VMware partners to build their unique practices and businesses, several solution competencies are also being transformed:
Infrastructure Virtualization Competency will become the Server Virtualization Competency.
The Management Competency will become the Management Operations Competency, and will focus on
VMware vCenter Operations Management Suite .
The Cloud IaaS Competency will evolve to the Management Automation Competency, and will focus on vCloud Automation Center .
Simplified Rewards
Opportunity registration (Advantage+) rewards will be offered at an introductory rate for professional partners, and will increase in percentage as partners move up partner tiers, with the greatest reward attained for partners at the Premier level.
VMware Partner University Mobile
All of VMwares sales and pre-sales training content will be accessible by partners on mobile devices through the VMware Partner University Mobile app, which is available now on the App Store or Google Play. Partners will be able to download the apps for free, and will be able to securely access the information with their Partner Central login credentials.
VMware Partner Community Showcases Strong 2013 with Growth, Certifications, Accreditations
VMware continues to see momentum across its partner ecosystem:
VMware Partner University: Approximately 275,000 individuals from VMware Partner companies received training in 2013.
Solution Competencies: Nearly 30,000 individuals have completed accreditations toward achieving at least one Solution Competency.
VMware Sales Professional (VSP): To date, over 110,000 individuals have earned a VMware Sales Professional (VSP) accreditation globally.
VMware Technical Solutions Professional (VTSP): To date, over 80,000 individuals have earned a VMware Technical Solutions Professional (VTSP) accreditations globally.
Technical Certifications: Nearly 40,000 individuals have earned VMware Certified Professional (VCP) certifications globally.
Over 1,683 individuals achieved the VMware Certified Advanced Professional (VCAP) certificate globally.
SolutionTrack and TechExpress: Over 6,500 individuals attended these free in-person and online trainings.
VMware Service Provider Program: Currently, VMware has more than 270 VMware vCloud Powered service providers providing VMware-based cloud services in 42 countries.
Additional Resources
PartnerLink on VMware Partner Central
VMware Par
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
23/10/2026
CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...
23/10/2026
Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...
23/10/2026
CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...
23/10/2026
EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...
23/10/2026
Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...
23/10/2026
Audio-Technica (booth 514) will display its studio and live sound microphones and headphones at AES Show Nashville 2026, taking place Saturday, Oct. 31, and Sun...
23/10/2026
As regional sports networks (RSNs) decline, teams and leagues are producing more...
23/10/2026
Acceleration Community of Companies (ACC) has released The People's Games: W...
23/10/2026
GameTime Productions is using Stripe TV's Lightbox and Telestripe wireless t...
23/10/2026
CLOUDflex Broadcast has announced a direct integration with ZoomISO Cloud, Zoom's remote contribution solution for cloud-based media production systems. Dev...
23/10/2026
TMRW Sports has appointed Chris Zaber senior vice president of ticketing and venue experience as the company continues to build out its portfolio of sports prop...
23/10/2026
The BBQ World Cup & Expo has announced an investment from Wheelhouse, the content, talent and investment company founded by Brent Montgomery, and Omaha Producti...
23/10/2026
BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fi...
23/10/2026
Yahoo Sports has launched Perfect 5, a free-to-play fantasy basketball game tied to each week's marquee NBA on Prime matchups. It is designed to run alongsi...
23/10/2026
At the SVG Remote Production Summit at Techwood Studios in Atlanta, Steve Grigel...
23/10/2026
Fox Sports will broadcast game one of the 122nd World Series tonight from Milwaukee as the Milwaukee Brewers and Tampa Bay Rays square off. And with a crew of 4...
23/10/2026
Emmy-winning Culver City studio, bicoastal Game Creek Video mobile units return ...
23/10/2026
A playoff season featuring three series sweeps allows broadcast crews extra time...
23/10/2026
Creative and versatile echo effect
fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...
23/10/2026
A FREE hypersaw synth in time for Halloween
UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...
23/10/2026
(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...
23/10/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
A Brand New, Ultra-high-performance Remote Followspot Control System
Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...
23/10/2026
LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...
23/10/2026
Vegas Pro Delivers Professional Color Management and Faster Renders
Jessie Electa Petrov October 22, 2026
0 Comments
The 2027 release from Boris FX st...
23/10/2026
Blackmagic Design Announces Price Increases Due to Rising Memory Costs
Brie Clayton October 22, 2026
0 Comments
New prices across a range of products ...
23/10/2026
Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...
23/10/2026
Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...
23/10/2026
Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026
The Dyers' Caravan Park: A Merry Elfin...
23/10/2026
Friday 23 October 2026
Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series
Sky Sports has launched Minus 1, a new social series that pairs th...
23/10/2026
On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...