Sony Digital Rapids Pixel Power calrec Sony

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

16/06/2017

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE )Collaboration Signals Another Step Forward in Driving Trust and Transparency in Cross-Platform Advertising

RESTON, VA, April 10, 2017 - comScore today announced that key campaign delivery metrics for Twitter ads - including demographics, reach, frequency and GRPs - will be available in validated Campaign Essentials (vCE ), its flagship campaign measurement offering.

Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK later this year. The addition of Twitter campaign delivery metrics to vCE further underscores comScore's commitment to driving trust and transparency in cross-platform advertising.

With 70 percent of social media consumption now occurring on mobile apps, we're pleased to add key campaign delivery metrics for Twitter mobile ads into vCE, said Gabe Goldstein, senior director of product management at comScore. This enhancement brings greater transparency to advertisers and agencies regarding their cross-platform campaigns, filling key gaps in the measurement of walled gardens.

We're constantly looking for ways to enhance transparency in reporting, said Jeffery Graham, vice president of market insight & analytics at Twitter. We're pleased to be working with an independent measurement provider like comScore to provide our advertisers and their agencies with greater visibility into the performance of their campaigns.

In addition to the inclusion of Twitter campaign data in vCE, comScore has made several other significant advances in its vCE offering in the past year. These advancements include enhancing sophisticated ad fraud prevention, expanding reporting capabilities, and earning third-party accreditations, all with the goal of providing greater transparency in the digital advertising ecosystem.

To learn more about vCE, please visit http://www.comscore.com/Products/Advertising-Analytics/validated-Campaign-Essentials-2.
LINK: http://www.comscore.com/Insights/Press-Releases/2017/4/comScore-Expand...
See more stories from comscore

More from comScore

28/02/2019

Comscore Reports Fourth Quarter and Full-Year 2018 Results

Comscore Reports Fourth Quarter and Full-Year 2018 ResultsTV and Cross-Platform Momentum Continues Alongside Reduction in Net Loss and Fourth Straight Quarter o...

20/11/2018

Fifty Seven Percent of EU5's Total Digital Population Visited a Food-Related Site in September 2018

Fifty Seven Percent of EU5's Total Digital Population Visited a Food-Related...

15/11/2018

Comscore Receives Full UKOM Approval of Mobile Metrix Solution

Comscore Receives Full UKOM Approval of Mobile Metrix SolutionMobile Metrix ensures the complete and actionable measurement of the mobile ecosystem in the UK ...

10/11/2018

Comscore Reports Third Quarter 2018 Results

Comscore Reports Third Quarter 2018 ResultsRESTON, VA., Nov. 8, 2018 - Comscore, Inc. (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluatin...

24/10/2018

comScore Brings Its Core Digital Data into a Single, Unified View

comScore Brings Its Core Digital Data into a Single, Unified ViewEnhanced solution enables holistic understanding of audiences for more efficient analysis and s...

11/10/2018

comScore Sets Date to Announce Third Quarter 2018 Financial Results

comScore Sets Date to Announce Third Quarter 2018 Financial ResultsRESTON, VA, Oct. 11, 2018 - comScore, Inc. (Nasdaq: SCOR), a trusted partner for planning, tr...

03/10/2018

comScore to Host Investor Day in New York on Nov. 13

comScore to Host Investor Day in New York on Nov. 13RESTON, VA, Oct. 2, 2018 - comScore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluati...

12/09/2018

comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams

comScore Continues to Attract New Leadership with Key Additions to Technology & ...

11/09/2018

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messag...

05/09/2018

Sarah Hofstetter, an Award-Winning Marketing Executive & Brand-Builder, to Join comScore as President

Sarah Hofstetter, an Award-Winning Marketing Executive & Brand-Builder, to Join ...

09/08/2018

comScore Reports Second Quarter 2018 Results

comScore Reports Second Quarter 2018 ResultsRESTON, VA, August 9, 2018 - comScore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluat...

30/05/2018

comScore to Re-list on The Nasdaq Global Select Market on June 1, 2018

comScore to Re-list on The Nasdaq Global Select Market on June 1, 2018RESTON, VA, May 30, 2018 - comScore, Inc. (OTC:SCOR), a leading cross-platform measurement...

09/05/2018

comScore Returns to Revenue Growth for the First Quarter 2018

comScore Returns to Revenue Growth for the First Quarter 2018RESTON, VA, May 9, 2018 - comScore, Inc. (OTC: SCOR), a leading cross-platform measurement company ...

26/04/2018

comScore Announces Date for First Quarter 2018 Financial Results

comScore Announces Date for First Quarter 2018 Financial ResultsRESTON, VA, April 26, 2018 - comScore, Inc. (OTC: SCOR) today announced that it plans to hold a ...

23/04/2018

comScore Announces Appointment of Bryan Wiener as Chief Executive Officer

comScore Announces Appointment of Bryan Wiener as Chief Executive OfficerCompany also taps media industry veteran Rob Norman for its board of directors. Names ...

12/04/2018

UPS Study: Purchases From Marketplaces Nearly Universal; Retail Now Global As E-Commerce Shoppers Cross Borders

UPS Study: Purchases From Marketplaces Nearly Universal; Retail Now Global as E-...

10/04/2018

comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement S...

30/03/2018

comScore Receives Renewed Certifications from TAG for its Efforts to Eliminate Piracy and Fraud

comScore Receives Renewed Certifications from TAG for its Efforts to Eliminate P...

26/03/2018

comScore Announces Board Changes

comScore Announces Board ChangesRESTON, Va. - March 26, 2018 - comScore, Inc. (OTC: SCOR) announced today that Susan J. Riley, Chair of the Board of comScore, h...

08/03/2018

comScore Releases New Global Digital Future in Focus' Providing Snapshot of International Multi-Platform Consumption

comScore Releases New Global Digital Future in Focus' Providing Snapshot of...

02/03/2018

comScore releases snapshot of Online Retail Trends in Europe; Retail Category Reach Increases Year-on-Year during Q4 2017

comScore releases snapshot of Online Retail Trends in Europe; Retail Category Re...

15/09/2017

comScore Opens Global Access to Free Viewability Measurement

comScore Opens Global Access to Free Viewability Measurement Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Tr...

12/09/2017

comScore Releases New Global Mobile Report' Providing Mobile Snapshot Across 14 Markets

comScore Releases New Global Mobile Report' Providing Mobile Snapshot Acros...

07/09/2017

comScore Launches Plan Metrix in Germany

comScore Launches Plan Metrix in GermanycomScore Introduces an Advanced Audience Planning Tool that Goes Beyond Demographics Alone Leveraging Data from Kantar M...

17/08/2017

comScore's Latest Report Top 10 Burning Issues in Digital Available for Download

comScore's Latest Report Top 10 Burning Issues in Digital Available for Down...

28/07/2017

comScore Introduces New MMX Data Exploration and Visualization Tool

comScore Introduces New MMX Data Exploration and Visualization Tool MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data REST...

07/07/2017

TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data for New Premium Publishers Audit Programme in Sweden

TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data for New...

06/07/2017

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

comScore Becomes the First Company to Receive ABC Certification for Video Viewab...

16/06/2017

Trustworthy Accountability Group (TAG) Anti-Piracy Program Grants comScore Validated DAAP Certification

Trustworthy Accountability Group (TAG) Anti-Piracy Program Grants comScore Valid...

16/06/2017

comScore and Opera Mediaworks Receive Advertising Research Foundation's David Ogilvy Award

comScore and Opera Mediaworks Receive Advertising Research Foundation's Davi...

16/06/2017

Kantar Media and comScore Announce Cross-Platform Services in Latin America

Kantar Media and comScore announce cross-platform services in Latin AmericaExtension of strategic alliance will deliver fast, high-quality solutions to clients ...

16/06/2017

Weborama Integrates comScore validated Campaign Essentials (vCE) to Enable Video Viewability Measurement Across Mobile devices

Weborama Integrates comScore validated Campaign Essentials (vCE ) to Enable Vid...

16/06/2017

comScore Board Names Co-Founder Gian Fulgoni as Company's Chief Executive Officer

comScore Board Names Co-Founder Gian Fulgoni as Company's Chief Executive Of...

16/06/2017

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

Global Facebook Viewability Reporting Going Live in comScore validated Campaign ...

16/06/2017

comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Di...

16/06/2017

Advances in comScore's vCE Campaign Measurement Service Aim to Increase

Advances in comScore's vCE Campaign Measurement Service Aim to Increase Transparency and Accountability in Digital Advertising Sophisticated Ad Fraud Preven...

16/06/2017

comScore Announces UK Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

comScore Announces UK Launch of Video Metrix Multi-Platform to Measure Video Au...

16/06/2017

comScore Releases New Report Mobile's Hierarchy of Needs' Revealing Key Insights into Global Mobile Trends

comScore Releases New Report Mobile's Hierarchy of Needs' Revealing Key...

16/06/2017

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audien...

16/06/2017

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global ...

10/06/2017

comScore Appoints Five New Members to its Board of Directors

comScore Appoints Five New Members to its Board of DirectorsNew Board Members Bring Decades of Executive Experience Across Media, CPG, Technology and Financial ...

26/04/2017

comScore Introduces Free Viewability Measurement to Broaden Trust Acro Global Digital Advertising Market

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global ...

10/04/2017

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Eentials (vCE)

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audien...

06/04/2017

Google Selects comScore as Brand Safety Measurement Provider

Google Selects comScore as Brand Safety Measurement ProviderIndependent Verification to Provide Advertisers with Trusted and Transparent Reporting of YouTube R...

28/03/2017

comScore Releases New Report Mobile s Hierarchy of Needs Revealing Key Insights into Global Mobile Trends

comScore Releases New Report Mobile's Hierarchy of Needs' Revealing Key...

23/02/2017

comScore Announces UK Launch of Video Metrix Multi-Platform to Measure Video Audiences Acro Smartphones, Tablets and Desktops

comScore Announces UK Launch of Video Metrix Multi-Platform to Measure Video Au...