Adlook and Comscore to Unlock Brand-Lift Insights across any Device to Maximise Campaign ImpactAdlook and Comscore partnership provides advertisers with leading brand lift insights across audiences
London - May 23, 2023 - Comscore, Inc. a trusted partner for planning, transacting, and evaluating media, today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of todays complex media landscape.
As advertisers navigate multiple devices and types of media to reach their target audience effectively, Adlook's now enabling advertisers to include Comscore's Brand Survey Lift (BSL) in their mix of tools, to gain a deeper understanding of their campaigns impact across various devices and tailor their campaigns for each device and audience.
Comscore Brand Survey Lift (BSL) studies have shown that when CTV is included in the advertising mix, a 10x lift is generated in purchase intent, compared to stand alone desktop media. Campaigns with Mobile included show a 3x lift in brand consideration intent over stand alone desktop campaigns.
Information is the key to any successful cross-channel branding campaign. By providing advertisers with powerful tools to analyze and interpret data, our partnership with Comscore will empower brands to leverage Adlooks broader offering effectively. With our deep understanding of modern media consumption habits, coupled with Comscores expertise in data analytics, we are leading the way in measuring the true impact of any upper funnel marketing campaign, said Luca Filardo, Global Head of Solutions Management, Adlook.
We are proud to be working closely with Adlook. This partnership provides an excellent opportunity for us to demonstrate Comscore to advertisers, and help Adlook show the real impact of their advertising solutions. By leveraging Comscore's BSL technology, Adlook will be able to provide advertisers with significantly more granularity, covering not just different devices, but also different messaging or mediums, said Rory Graham, Director of Sales EMEA, Comscore.
About Adlook
Adlook is a global mediatech company specializing in guaranteed media performance and zero-ad waste solutions. Our innovative cookieless DSP is powered by industry-leading deep learning technology, enabling next-generation brand growth on the open web.
At Adlook, were committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with consumers at the most meaningful moments, without ever sacrificing the quality of their engagement.
Since our establishment in 2022, weve partnered with leading inventory suppliers to offer unmatched access to premium inventory thats brand-safe and free from fraud. As an independent business, were dedicated to making a positive impact in the industry and helping CPG marketers and their agencies successfully drive brand growth in any market.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media
Kai Heslop
KCSA Strategic Communications for Comscore, Inc.
comscore@kcsa.com
More from comScore
03/09/2026
Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and I...
12/08/2026
Comscore Reports Second Quarter 2026 ResultsRESTON, Va., August 12, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evalu...
11/08/2026
Comscore Announces ROI Strategy to Transform the Business Centers around three core objectives: Realign the Business, Optimize the Organization and Invest in Fu...
29/07/2026
Comscore to Announce Second Quarter 2026 Financial ResultsRESTON, VA, July 29, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
24/06/2026
Comscore Announces Partnership with Amazon DSP to Expand Content Addressability ...
08/06/2026
The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...
28/05/2026
Comscore Announces Appointment of Matt McLaughlin as Chief Executive OfficerJon Carpenter to remain as Senior Advisor to the Board and CEO
Global business lead...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
14/05/2026
Comscore Reports First Quarter 2026 ResultsRESTON, Va., May 14, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating...
07/05/2026
Comscore to Announce First Quarter 2026 Financial ResultsRESTON, Va., May 7, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
21/04/2026
Comscore Continues Building Momentum in Local Measurement Through New Agreements...
15/04/2026
Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie M...
17/03/2026
Comscore Reports Fourth Quarter and Full Year 2025 Results RESTON, Va., March 17, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transact...
05/03/2026
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximi...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
29/01/2026
AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growt...
14/01/2026
Comscore and Marcus Theatres Announce Five-Year Extension for Cinema ACE and Ent...
14/01/2026
Comscore and Santikos Entertainment Announce Five-Year Circuit Wide Commitment t...
08/01/2026
Comscore Launches Audio Targeting and Measurement Capabilities with The Trade De...
06/01/2026
Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Sh...
06/01/2026
Comscore Completes Recapitalization Transaction with Preferred Stockholders Foll...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
08/12/2025
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for G...
05/11/2025
Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for...
04/11/2025
Comscore Reports Third Quarter 2025 ResultsRESTON, Va., November 4, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evalu...
30/10/2025
Comscore Appoints a new Country Manager for APACNEW DELHI, INDIA, October 30, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consum...
29/10/2025
Comscore's 2025 State of Streaming Report Reveals Surging Growth of Both Ad-...
08/10/2025
Comscore and TiVo Announce Partnership to Power Cross Platform Audience Measurem...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
03/09/2025
AI Assistants Go Mobile: Comscore Reports Surge in Mobile AI Tool UsageMobile adoption outpaces PC as AI tools fit seamlessly into connected life
RESTON, VA - ...
03/09/2025
Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights D...
05/08/2025
Comscore Reports Second Quarter 2025 ResultsRESTON, Va., August 5, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluat...
22/07/2025
Comscore To Announce Second Quarter 2025 Financial ResultsRESTON, VA, July 22, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
15/07/2025
Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Mea...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
10/06/2025
Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curat...
04/06/2025
Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform, A...
29/05/2025
Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Repor...
28/05/2025
Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and...
06/05/2025
Comscore Reports First Quarter 2025 ResultsRESTON, Va., May 6, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
05/05/2025
Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...
02/05/2025
Comscore at the 20th Annual Needham Technology, Media, & Consumer Conference RESTON, Va., May 2 2025: Comscore (Nasdaq: SCOR), a trusted partner for planning, t...
23/04/2025
Comscore to Announce First Quarter 2025 Financial ResultsRESTON, VA, April 23, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
16/04/2025
Comscore Secures Multi-Season Agreement with The Summit LeagueRESTON, Va. April 16, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing...
Adlook and Comscore to Unlock Brand-Lift Insights across any Device to Maximise Campaign ImpactAdlook and Comscore partnership provides advertisers with leading brand lift insights across audiences
