24.6 Million Viewers Watch President Donald Trump's Inauguration as 47th U.S. President

Nielsen unveils blueprint to achieve confident ROI

NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...

Nielsen and Adelaide Launch the Industry's First Unified View of Reach and Media Attention

New metrics offer marketers a much clearer understanding of how effectively and...

AUGUST 2025 - VIEWERS' HABITS UNCHANGED DURING SUMMER

Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its latest August All Screens Video Lands...

Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing

Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney NEW YORK - Septemb...

Perception of CTV ad effectiveness hampered by use of narrow targeting tactics

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective NEW YORK - Oct. 1, 20...

Podscribe to Leverage Nielsen Designated Market Area Data to Enhance Audience Reporting Capabilities

Nielsen's proprietary DMA insights will provide Podscribe users with the mo...

Disney and FOX Gain Turf in August as Football's Return Kicks Off Seasonal Shifts, according to Nielsen

College Football and NFL Preseason Drive Increases for ABC Affiliates ( 4%), ESP...

The Gauge: Poland | August 2025

August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watch...

The Gauge: Mexico August 2025

During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing. Discl...

Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV

College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...

Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV

Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...

JULY 2025 - PODIUM CHANGES

Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape repor...

Warner Bros. Discovery and Nielsen Sign Multi-year Measurement and Analytics Deal

Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities fr...

Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds

Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% fo...

Gracenote elevates AI-powered entertainment experiences

New Gracenote Video MCP Server brings veracity and relevance to large language model-driven content discovery NEW YORK - September 3, 2025 - Gracenote, the con...

NIELSEN BEGINS UPDATED ERA OF TV RATINGS WITH BIG DATA + PANEL FOR THIS FALL'S TV SEASON

Big Data Panel Provides More Accurate Measurement Data Than Ever Before New...

FAST momentum continues with global channel count growing nearly 14% year-to-date

News and horror genres are biggest drivers of FAST expansion according to Gracen...

YouTube, Netflix Ride the Wave of Summer Streaming Highs in Nielsen's Media Distributor Gauge

YouTube Captures 13.4% of TV Viewing in Sixth Consecutive Month as the Top Media...

Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership

Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for T...

The Gauge: Poland | July 2025

July, much like June, is a month marked by summer weather and vacations, which has reflected in a further decline in viewer activity in front of TV screens. The...

THE GAUGE: MEXICO JULY 2025

During July, streaming's share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous month, accounting for 24.6% of T...

Streaming Cranks Up the Heat in July, Accounts For Nearly Half of All TV Viewing in Nielsen's The Gauge

Netflix, YouTube and The Roku Channel Each Hit Platform Highs Netflix Owns 8 of...

InfoSum Integrates Nielsen Marketing Cloud Data For Audience Engagement

New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience Now ava...

Nielsen launches Ad Intel CTV in Australia

Sydney - August 13, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insi...

Nielsen launches in Mexico a new planning solution to optimize and identify the best media mix to reach the target audience

Nielsen ONE planning unifies data, empowering both buy and sell sides to reach a...

Nielsen and WPP Media Expand Audience Measurement Capabilities

New advanced audience integration provides interoperability, helps brands reach their audiences. NEW YORK - August 5, 2025 - Nielsen, a global leader in audien...

New Nielsen Rural Survey highlights shifting demographics and media habits of New Zealand's agricultural workforce

Auckland - August 6, 2025 - Nielsen, a global leader in audience measurement and...

Nielsen and Edison Research To Launch Groundbreaking Podcast Dataset in Nielsen's Media Planning Tool

NPR and Ocean Media Among Charter Subscribers For the First Time Advertisers Ca...

Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to Expand Beyond Reach and Frequency

New open ecosystem in Nielsen ONE provides more holistic view of an ad's o...

Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen's Q2 2025 Ad Supported Gauge Finds

Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK - July 29...

Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media Distributor Gauge

Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest...

The Gauge: Mexico June 2025

During June, streaming's share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7...

Latest Nielsen data shows big surge in ad spend by finance brands

Sydney - July 17, 2025 - Australia's leading financial brands have significantly increased their advertising investment, showing 16% year-on-year growth, ac...

The Gauge: Poland | June 2025

June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indi...

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...

May 2025 Spring with Miniscule drops in viewing figures in Poland

Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...

Bluey and Squid Game Top Nielsen's Streaming Charts in First Half of 2025

Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025 Big June Vaults Squid Game into Top O...

Netflix Leads Streaming Growth in June on the Strength of Multiple Big Titles in Nielsen's 50th Report of The Gauge

Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming ...

Nielsen launches CTV Ad Spend Data into its UK Ad Intel product

UK launch set for September, following on from recent US and Germany releases London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen's Gracenote

Collaboration will result in improved data quality and understanding of genre-le...

Warner Bros. Discovery and FOX Clinch Largest Gains in May as Multiplatform Capabilities Continue to Benefit Distributors

YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...

Nielsen And Danish Tv Broadcasters Announce Extension Of Viewer Measurement Contract To The End Of 2029

Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...

Nielsen Launches CTV Ad Spend Data into its Ad Intel Product

Initial enhancement comes in Germany, before roll out in further EMEA markets LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...

The Gauge: Poland | May 2025

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...

The Gauge: Mexico May 2025

During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...

Women's football set to enter global top 5 sports by 2030 with over 800M fans - Nielsen Sports and PepsiCo Report Reveals Untapped Opportunity for Brands

Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time

Streaming Notches a Record 44.8% of Total TV Usage in May Streaming Usage Up 71...

The future of Sport: Nielsen's 2025 report reveals growth drivers

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026TM will open...

Advertisers Achieve New Levels of Transparency and Scale with CTV

Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys NEW YORK June 5, 2025 Gracenote, the...