A couple is treated to a dose of The Truth about luxury in Kia's Superbowl entry via David&Goliath. The spot, in which Laurence Fishburne reprises his role as Morpheus from THE MATRIX, was cut by Jono Griffith of Union Editorial/Circus. When the couple chooses the red key, Morpheus accompanies them on a ride that becomes more elegant, bombastic - and explosive - at every turn. The project, which includes a 1:32 YouTube version and a game day :60, was helmed by directors Carl Erik Rinsch and Colin Jeffrey, with Post Production by Digital Domain and music by HUM.
View the 1:32 version here: http://youtu.be/Ob-wn52Dkmk
Project Credits:
Client: Kia
Spot Title: The Truth
First Airdates: 1/28/14 (Web 1:32), 2/2/14 (broadcast :60)
Agency: David&Goliath
CCO: David Angelo
Exec. Creative Director: Colin Jeffery
ACD/Art Director: Kristian Grove Moller
Art Director: Mike Wilson
Copywriter: Courtney Pulver
Head of Production: Carol Lombard
Executive Producer: Paul Albanese
Sr. Producer: Jennifer Giannettoni
Production Co.: MJZ
Director: Carl Erik Rinsch
Director: Colin Jeffery
President: David Zander
Executive Producer: Kate Leahy
Head of Production: Janet Nowosad
Producer: Line Postmyr
Director of Photography: Christopher Soos
Production Designer: Jan Roelfs
Wardrobe Stylist: Kym Barrett
Editorial: Union Editorial / Circus
Editor: Jono Griffith / Circus
Executive Producer: Michael Raimondi
Senior Producer: Joe Ross
Assistant Editor: Jedidiah Stuber
Post Production: Digital Domain
Visual FX Supervisor: Eric Barba
President, Commercials: Rich Flier
Exec. Producer/Head of Production: Scott Gemmell
Sr. Commercials Producer: Tiffani Manabat
VFX Producer: Rachel Mariscal
Music & Sound Design: HUM
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Sound Designer: Dan Hart
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
###
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A couple is treated to a dose of The Truth about luxury in Kia's Superbowl entry via David&Goliath. The spot, in which Laurence Fishburne reprises his role as Morpheus from THE MATRIX, was cut by Jono Griffith of Union Editorial/Circus. When the couple chooses the red key, Morpheus accompanies them on a ride that becomes more elegant, bombastic - and explosive - at every turn. The project, which includes a 1:32 YouTube version and a game day :60, was helmed by directors Carl Erik Rinsch and Colin Jeffrey, with Post Production by Digital Domain and music by HUM.
