Sony Pixel Power calrec Sony

Civolution and Gigigo Power Second Screen Synced App for Coca-Cola Spain s SmileWorld Community

13/09/2014

September 13, 2014 - London, September 13th, 2014 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and Gigigo, experts in mobile marketing and app development, today announced that they have worked together to create an enhanced user experience for Coca-Cola Spain's SmileWorld' app by using Civolution's ACR SyncNow solution to synchronize the app with the TV screen, creating engaging second screen experiences on all mobile devices.

The SmileWorld' app is a photographic and mobile social network for Coca-Cola consumers in Spain. It has been designed by Gigigo to create a community around the brand, aggregating the most attractive social networks features such as Pinterest, Instagram or Twitter with business capabilities to allow sister brand plans to be executed within the app. Using Civolution's SyncNow, Gigigo developed a new feature which integrates the second screen with the company's online marketing. This means that the SmileWorld' app includes synchronized second screen experiences, empowering the users to further interact with the brand in real-time and Coca-Cola to improve its customer relationship management and strategy through usage data.

A Coca-Cola second screen logo is embedded within various content - such as TV series or advertisements inviting viewers to tag and get extra features or coupons. Users can upload and share photos, take part in competitions and access promotions directly within the app, increasing brand loyalty and engagement. The ACR technology is a key enabler to quickly identify content and sync in real-time, but also to measure and provide analytics on usage.

We designed the SmileWorld' social app to create innovative ways to captivate our customers and create long lasting relationships, said Enrique Burgos, Digital Manager, Coca-Cola Spain. The rise of the second screen led us to rethink how synchronization solutions can link the TV and online worlds. Civolution's SyncNow technology has enabled Gigigo to build an app that supports our users' behaviour and links our SmileWorld' community and TV advertising through the second screen. By enabling integration of the app with TV programming, we are creating the opportunity for our community to become even more involved with our brand.

Since the launch of Coca-Cola SmileWorld' in 2012, we have continuously analyzed the use of the smartphones and new capabilities to provide users and Coca-Cola brands with new ways to interact and increase the engagement between users and Coca-Cola , said Borja Marinas, Managing Partner and worldwide Coca-Cola Account Manager at Gigigo Group.

We endeavour to help brands enhance consumer engagement through second screen interaction with the TV, said Jean-Michel Masson, SVP Watermarking Solutions, Civolution. Coca-Cola has gained huge traction through their SmileWorld' community and we are proud to be able to help them build on this success by providing a new ingenious dimension for their app further strengthening Coca-Cola's relationship with its customers.

The synchronization between the content and the companion device relies on Civolution's widely deployed SyncNow ACR solution. SyncNow enables real-time identification and second-accurate synchronization between broadcast, on-demand or recorded content and interactive applications on companion devices tablets, smartphones and laptops to present compelling synchronized interactive user experiences. SyncNow already powers a range of cross-screen consumer applications for movie and show producers, broadcasters, second screen platform providers and advertisers worldwide.
LINK: http://www.civolution.com/2014/civolution-and-gigigo-power-second-scre...
See more stories from civolution

More from Civolution

21/01/2016

Most Frequently Broadcast Presidential Ads Shifted from Economy to Welfare Following Ryan Pick

New York, NY, August 23, 2012 - The economy was the subject most frequently bro...

21/01/2016

The IABM Reveals the Five Finalists for the 0 IABM Awards for Design and Innovation

GLOUCESTERSHIRE, U.K., August 28, 2012 - The IABM (International Association of...

21/01/2016

Clint Eastwood and the Empty Chair Intrigued Viewers Acro the World

New York, NY, September 4, 2012 - The Clint Eastwood's appearance at the Republican National Convention was broadcast in over 30 countries following the ev...

21/01/2016

Hat Trick As Civolution s Syncnow Scoops ree Awards At IBC 0

Eindhoven, September 13, 2012 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, today anno...

21/01/2016

HyperTV and Civolution Provide Exciting Social Media Gaming Experience to Sky Italia

Mipcom, Cannes and Roma, Italy, October 9, 2012 - HyperTV, Europe's leading...

07/09/2015

Civolution to Receive Emmy Award for Pioneering use of Steganography in its Forensic Watermarking Solutions

Eindhoven, The Netherlands, September 7, 2015 - Civolution, the leading provide...

31/07/2015

Civolution to focus on its NexGuard Forensic Watermarking busine following the completion of the sale of its Teletrax busine to 4C

Eindhoven, July 31, 2015 - Civolution, the leading provider of technology and s...

31/07/2015

Teletrax and 4C Join Forces to Power the Future of Advertising

Chicago, July 31, 2015 - Teletrax' TV Analytics and TV Synced Ads Capabilities to Complement 4C's Social Advertising and TV Measurement and Planning ...

24/06/2015

Teletrax Launches TV Synced Ads Campaign Analytics Service

Cannes, France, June 24, 2015 - We're very pleased to today launch a new insights-driven analytics service which helps clients easily connect results from ...

16/06/2015

Teletrax TV Analytics Solution enables Accurate Decision Making for Twentie Century FOX Licensing Busine.

London, UK, June 16, 2015 - Teletrax, a Civolution company and the leading prov...

13/05/2015

Teletrax enables World Rowing Federation FISA to track Video News Releases for its Key World Rowing events

London, May 13, 2015 - Teletrax , a Civolution company and the leading provider...

11/05/2015

Teletrax integrates Nielsen Twitter TV Ratings to enable Advertisers to Programmatically reach TV Audiences on Second Screens

New York, May 11, 2015 - Teletrax Inc, a Civolution company and the leading pro...

06/05/2015

Media iQ and Teletrax unveil Targeted TV-Synced Advertising for Multiscreen

London, May 6, 2015 - Teletrax , a Civolution company and the leading provider of real time TV analytics and TV synced ads, and Media iQ, a global analytics an...

02/04/2015

Pirates are live re-streaming HD video

London, April 2, 2015 - Thomas Campbell from IP&TV News interviewed Pascal Marie, Product Management & Partners, NexGuard: IP&TV News: What are the main conte...

31/03/2015

Secure Premium UltraHD Content for your Service

Las Vegas, NV, March 31, 2015 - Content is Key for OTT or VoD Services Viewers' appetite for premium and UltraHD content on demand at home continues to gr...

30/03/2015

NexGuard to showcase Forensic Watermarking Solutions for Movies and Live Sports at NAB 05

NAB booth SU3424, March 30, 2015 - Eindhoven, The Netherlands, March 26, 2015 -...

23/03/2015

Enhanced protection of live content against illicit re-streaming

Las Vegas, March 23, 2015 - New threats to premium live content Internet streaming piracy has reached unprecedented levels and is disrupting the growth of Pay...

26/02/2015

NexGuard to Showcase Anti-piracy Watermarking Solutions at CABSAT 05

February 26, 2015 - The leading provider of forensic watermarking announces opening of NexGuard office in Dubai Eindhoven, The Netherlands, February 26th 2015...

25/02/2015

CSI Magazine - NexGuard Forensic Watermarking Technologies for 4K/UHD Content Security

February 25, 2015 - The CSI Magazine , the Leading Magazine for Content Deliver...

14/02/2015

CabSat Protect your media ts roughout their entire lifecycle with NexGuard

Dubai, February 14, 2015 - Meet Civolution's NexGuard team in the Content Delivery Hub at CabSat 2015, March 10-12, Dubai World Trade Centre NexGuard, a C...

14/02/2015

Cable Congre Extend content protection beyond conditional acce and DRM

Brussels, February 14, 2015 - Meet Civolution's NexGuard team at Cable Congress 2015, March 11-13, The Square, Brussels Ubiquitous access to high-speed in...

04/02/2015

Teletrax Identifies Top 5 Super Bowl XLIX Advertisements at Generated the Most Television Coverage Internationally

February 4, 2015 - New York, NY, February 4th, 2015 - The results are in, and T...

30/01/2015

Teletrax shows how quickly Dutch TV gunman footage travelled around the world

January 30, 2015 - News spread around the world last night when a man with gun which turned out to be fake stormed a Dutch TV news studio live on air last ...

26/01/2015

TV-Synced campaign for Skoda sees up to 50% lift in user engagement

January 26, 2015 - To support the launch of its new Fabia model in the Czech Republic, Skoda used Xaxis Sync powered by Civolution's Teletrax to sync t...

22/01/2015

Touchdown! Civolution s Teletrax Offers Live Contextual Ad Placement During 05 Super Bowl

January 22, 2015 - New York, NY, January 22, 2015 - Civolution's Teletrax ,...

19/01/2015

Nearly a ird of TV viewers jump online during ad breaks

January 19, 2015 - Online marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during the ad breaks of the m...

16/01/2015

Civolution Demo Room at HPA Tech Retreat (Feb. 9-)

January 16, 2015 - Civolution NexGuard will demonstrate its watermarking solutions for pre-release files up to 4K JPEG2000/IMF with hardware acceleration. Ple...

12/01/2015

Second-Screen Ad Synching Set to Soar in 05

January 12, 2015 - MillwardBrown recently released its latest AdReaction report and predicts rapid growth in synchronized messaging in 2015. The report provide...

08/01/2015

Streaming Video Requires Strong, Invisible Security

January 8, 2015 - Abstract: Consumer demand for digital video content is accelerating faster than distributors can figure out how to most effectively get that...

07/01/2015

Sigma Designs and Civolution Simplify Content Protection by Integrating Watermarking in New Sigma STV770 and STV770 UltraHD Chipsets

January 7, 2015 - Industry leaders collaborate to improve delivery of high qual...

05/01/2015

Civolution s NexGuard Forensic Watermarking Integrates with STMicrlectronics Cannes and Monaco Systems-on-Chips

January 5, 2015 - Shown in Las Vegas during CES 2015, the integration of Civolu...

09/12/2014

Wuaki.tv integrates Civolution s NexGuard Forensic Watermarking to Roll out Seion-based Watermarking for Ultra HD content

December 9, 2014 - Eindhoven, The Netherlands, December 9th, 2014 Civolution,...

09/12/2014

Fighting Sports Content Piracy - IBC 04 Panel Discuion

December 9, 2014 - Watch this panel discussion from IBC 2014 where Aditya Aditya, senior Broadcast Rights Manager at International Olympic Committee (IOC), Ale...

08/12/2014

Ten Take-aways from the Future TV Advertising Forum

December 8, 2014 - Ten Take-aways from the Future TV Advertising Forum By Volker Ballueder I had a great two days at the Future TV Advertising conference in ...

28/11/2014

Civolution s Teletrax Hosted Breakfast Briefing on Blending TV and Digital at Future TV Advertising Forum

November 28, 2014 - London, UK, November 27, 2014 Civolution, the leading pro...

16/10/2014

Civolution s Industry-Leading Audio Watermarking Unit Acquired by Kantar Media

October 16, 2014 - Eindhoven, 16 October 2014 - Civolution, the leading provide...

13/10/2014

Civolution and Bleiberg Entertainment Partner on America s First Second-Screen-Enabled Feature Film

Los Angeles, CA, October 13, 2014 - Civolution, the leading provider of technol...

08/10/2014

Four ways in which premium sport channels can combat piracy

October 8, 2014 - Piracy is a real threat for Pay-TV service providers that invest significant budget in acquiring exclusive broadcast rights to offer major lo...

30/09/2014

Civolution Introduces Category Targeting To Real-Time TV-Synced Ads Platform

New York, AdWeek, September 30, 2014 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today ann...

16/09/2014

Welcome to Ellen Sync!

September 16, 2014 - Ellen the brand new app for Warner Bros's Ellen DeGeneres Show If you love Ellen, you will love the brand new app. It is loaded wit...

13/09/2014

Civolution and Gigigo Power Second Screen Synced App for Coca-Cola Spain s SmileWorld Community

September 13, 2014 - London, September 13th, 2014 - Civolution, the leading pro...

12/09/2014

Civolution Showcases Integration of NexGuard Forensic Watermarking with RDK at IBC

Eindhoven, The Netherlands, September 12, 2014 - Civolution (IBC stand 2.B41), ...

11/09/2014

DivX and Civolution Partner to Offer Secure Watermarking Solution for High-Quality Over-e-Top Video Distribution

SAN DIEGO, CA, September 11, 2014 - DivX, LLC, a leading provider of next-gener...

08/09/2014

Civolution s SyncNow Is Selected For Leading Japanese Broadcaster Wowow s New English-Language TV-Syncronized App

September 8, 2014 - Tokyo, Japan, September 8th, 2014 Civolution, the leading...

04/09/2014

Civolution Co-Hosts Multiscreen Salon Event to Highlight Growing Value of the Second Screen Space at IBC

September 4, 2014 - Eindhoven, The Netherlands, September 4th, 2014 Civolutio...

04/09/2014

Televes integrates Civolution s NexGuard Forensic Watermarking to protect Pay TV delivery for MDU

September 4, 2014 - Eindhoven, The Netherlands, September 4th, 2014 Civolutio...

03/09/2014

Civolution and Applicaster Offer TV Sync To Drive Truly Interactive TV Shows and Commercials

September 3, 2014 - September 3rd, 2014 - London and Tel Aviv -Civolution, the ...

02/09/2014

Civolution Appoints US and EMEA Ad Tech Veterans to Boost its TV-Synced Advertising Busine

September 2, 2014 - Eindhoven, The Netherlands, Sept 2nd 2014 Civolution, the...

28/07/2014

Civolution Appoints Sports Veteran To Join Its Teletrax Broadcast Analytics Busine

London, United Kingdom, July 28, 2014 - July 28 2014 Civolution, the leading ...

24/07/2014

Civolution to Showcase Cro-Screen Synced Advertising at dmexco

London, United Kingdom, July 24, 2014 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today an...