
To some, PBR is code for a beverage once found in bowling alleys and enjoying a resurgence in urban hipster enclaves. But, in much of the rest of the country, that acronym conjures up the meanest eight seconds imaginable. That's how long competitors in the Professional Bull Riders shows have to try to stay atop a 1,650-lb. bucking bull. These weekly touring competitions are also a niche in broadcast sports where the live sound and the televised audio interact more vigorously than in most sports.
Brady Schwarz holds one of the Heil PR35 microphones that PBR deploys for handheld uses.
Brady Schwarz is the touring FOH mixer for PBR. Through a Midas M32 digital console, he takes in signals from the two venue announcers, Brandon Bates and Cliff Atkins, who keep the crowd apprised of the action through handheld Heil PR 35 microphones from a podium just in front of the FOH position, and from a DJ who creates the shows' live underscore, including walk-on themes chosen by each rider.
One other sound source is unique to PBR: Flint Rasmussen, aka The Entertainer, is part emcee, part interlocutor, part equilibrist. With painted face, he prowls the ring, keeping the audience engaged between rides with wisecracks, banter with the announcers, and the occasional song - often while climbing the ring's rails and other structures - through a Countryman boom microphone paired with a Lectrosonics UM400 wireless beltpack transmitter fitted with a custom mute switch (a Lectrosonics REFUM), similar to ones used by referees.
All wireless mics use a Lectrosonics Venue system. Live sound is pumped through 60 JBL VerTec boxes, powered by Crown 8000 amplifiers, in a flown center array that PBR owns and that has traveled with the show for five years.
The Broadcast Side
Out in the IMS Productions main truck, A1 Mark Harrier takes in audio from a number of sources: mainly Audio-Technica BP4029 stereo shotgun crowd microphones placed along the perimeter railings, four Sennheiser 416 shotgun mics attached above the chutes, and A-T BP4027s and 4029s on handheld cameras. Other sources include commentary from the broadcast announcers working from a booth just above the bull-release gate and interviews by arena reporter Leah Garcia, using a Lectrosonics handheld mic microphone.
Wearing Countryman boom mic and Lectrosonics UM400 transmitter, The Entertainer Flint Rasmussen engages the audience between rides.
Most critical, through, says Harrier, is the audio from eight riders - of the 40-plus who compete each day - wearing Lectrosonics transmitters connected to Countryman omni lavaliere microphones. (A ninth mic is a lavaliere on Shorty Gorham, one of the bull fighters who distract the bulls to allow the rider to escape after a ride.) These are tucked into riders' vests, often into the same pockets they use to hold their gloves before a ride, secured with gaffer's tape.
That's where the best sound comes from, says Harrier. The mics capture everything from anxious conversations as riders lower themselves onto the bulls to the bone-jarring thuds as their bodies hit the ground. In between are plenty of opportunities for colorful language.
Most of the shows are taped and shown later, but key shows - such as the Jack Daniel's Music City Knockout event, which took place last weekend at Nashville's Bridgestone Arena and is part of PBR's Built Ford Tough Series (BFTS) - are shown live on CBS Sports.
Harrier's strategy for ducking F-bombs is his familiarity with the riders. I know which guys will probably drop an F-bomb when they hit the ground, he says. Some of them will say it while they're still in the chute. We all do the show week after week so I get to know which ones tend to get colorful and when.
The BFTS is televised every week on CBS Sports Network, with the final rounds of the two-day competition shown on CBS Television Network on Sunday Aug. 23. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by Emmy Award/Peabody Award-winner David Neal, who serves as executive producer.
Intermingled Audio
Venue sound and broadcast audio have few boundaries between them. Viewers at home will hear some of the DJ music in the venue through the crowd mics, says Schwarz, talking on a break before a mid-August show at the Nashville event. The trucks will also send me their signal as a stereo mix, along with a separate channel for Leah, if we need to bring any of that to the crowd in the arena. We have to test her mic especially carefully before each show, because, if they change a patch in the truck during the show, we could get some very nasty feedback in the arena if we put her microphone live.
The Calrec Sigma audio console inside the IMS truck
Schwarz also gets a stereo mix from the Click Effects CrossFire video and graphics system in one of the IMS trucks, for a total of five audio lines coming into the venue, as AES digital audio on a fiber cable. Home viewers will hear music through the open effects and crowd mics. There is a lot of cross-pollination of audio for these shows, he notes.
In addition to mixing the live sound for the house, he also mixes for a live show on Sirius XM and for a live-streaming show from PBR LIVE via CarbonTV. It's a lot to keep track of, and he relies on a few listeners around the country to text him feedback on those additional mixes. They'll listen, he says, and let me know if they need to hear more of one thing or less of another.
Everyone involved in the production of bull riding says nothing prepares you for it. It's not a formula show, says Harrier. It's chaos, slightly controlled, and like no other sport.
Director Brian Douglas acknowledges the niche nature of PBR but says that's part of its charm. You
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
31/01/2026
The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...
31/01/2026
DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...
31/01/2026
ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh?
Second Row L-R: Take Me Home, American Pachuco: The Legend of...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...
30/01/2026
tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...
30/01/2026
With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...
30/01/2026
DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...
30/01/2026
As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...
30/01/2026
Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...
30/01/2026
Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music.
Ja...
30/01/2026
Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...
30/01/2026
30 Jan 2026
VEON Partners with MindBridge to Enhance Financial Analytics, Audit...
30/01/2026
Introducing the NEW Techtel.tv! | FEB 5% OFF Offer
30 Jan Written By Suzanne Costello
Our Website & Online Store: Now Unified for a Seamless Experience.We...
30/01/2026
Friday 30 January 2026
Easels at the ready! All new judging line up for series ...
30/01/2026
Friday 30 January 2026
Britain can switch off terrestrial TV in the 2030s, with...
30/01/2026
Back to All News
The Danish Crime Series The Asset' Returns for a Second Season
Entertainment
30 January 2026
GlobalDenmark
Link copied to clipboard
...
30/01/2026
Two key themes came through strongly:
Inconsistent measurement remains a major barrier to comparing performance across Retail Media Networks
Independent cer...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
29/01/2026
Michele Fracchiolla Succeeds Andrew Barr as President of EMEA region from April 1, 2026
London, January 29, 2026
Hitachi Europe Ltd. today announces the appoi...
29/01/2026
MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...
29/01/2026
29 Jan 2026
Kyivstar Announces Pricing of Secondary Offering of Common Shares Held by VEON NEW YORK, New York, January 29, 2026 -- VEON Ltd. (Nasdaq: VEON), a ...
29/01/2026
Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...
29/01/2026
X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of...
29/01/2026
New two-part true crime documentary, OUTBACK TERROR: THE FALCONIO MURDER, aims to shed new light on a case that continues to intrigue on both sides of the world...