
To some, PBR is code for a beverage once found in bowling alleys and enjoying a resurgence in urban hipster enclaves. But, in much of the rest of the country, that acronym conjures up the meanest eight seconds imaginable. That's how long competitors in the Professional Bull Riders shows have to try to stay atop a 1,650-lb. bucking bull. These weekly touring competitions are also a niche in broadcast sports where the live sound and the televised audio interact more vigorously than in most sports.
Brady Schwarz holds one of the Heil PR35 microphones that PBR deploys for handheld uses.
Brady Schwarz is the touring FOH mixer for PBR. Through a Midas M32 digital console, he takes in signals from the two venue announcers, Brandon Bates and Cliff Atkins, who keep the crowd apprised of the action through handheld Heil PR 35 microphones from a podium just in front of the FOH position, and from a DJ who creates the shows' live underscore, including walk-on themes chosen by each rider.
One other sound source is unique to PBR: Flint Rasmussen, aka The Entertainer, is part emcee, part interlocutor, part equilibrist. With painted face, he prowls the ring, keeping the audience engaged between rides with wisecracks, banter with the announcers, and the occasional song - often while climbing the ring's rails and other structures - through a Countryman boom microphone paired with a Lectrosonics UM400 wireless beltpack transmitter fitted with a custom mute switch (a Lectrosonics REFUM), similar to ones used by referees.
All wireless mics use a Lectrosonics Venue system. Live sound is pumped through 60 JBL VerTec boxes, powered by Crown 8000 amplifiers, in a flown center array that PBR owns and that has traveled with the show for five years.
The Broadcast Side
Out in the IMS Productions main truck, A1 Mark Harrier takes in audio from a number of sources: mainly Audio-Technica BP4029 stereo shotgun crowd microphones placed along the perimeter railings, four Sennheiser 416 shotgun mics attached above the chutes, and A-T BP4027s and 4029s on handheld cameras. Other sources include commentary from the broadcast announcers working from a booth just above the bull-release gate and interviews by arena reporter Leah Garcia, using a Lectrosonics handheld mic microphone.
Wearing Countryman boom mic and Lectrosonics UM400 transmitter, The Entertainer Flint Rasmussen engages the audience between rides.
Most critical, through, says Harrier, is the audio from eight riders - of the 40-plus who compete each day - wearing Lectrosonics transmitters connected to Countryman omni lavaliere microphones. (A ninth mic is a lavaliere on Shorty Gorham, one of the bull fighters who distract the bulls to allow the rider to escape after a ride.) These are tucked into riders' vests, often into the same pockets they use to hold their gloves before a ride, secured with gaffer's tape.
That's where the best sound comes from, says Harrier. The mics capture everything from anxious conversations as riders lower themselves onto the bulls to the bone-jarring thuds as their bodies hit the ground. In between are plenty of opportunities for colorful language.
Most of the shows are taped and shown later, but key shows - such as the Jack Daniel's Music City Knockout event, which took place last weekend at Nashville's Bridgestone Arena and is part of PBR's Built Ford Tough Series (BFTS) - are shown live on CBS Sports.
Harrier's strategy for ducking F-bombs is his familiarity with the riders. I know which guys will probably drop an F-bomb when they hit the ground, he says. Some of them will say it while they're still in the chute. We all do the show week after week so I get to know which ones tend to get colorful and when.
The BFTS is televised every week on CBS Sports Network, with the final rounds of the two-day competition shown on CBS Television Network on Sunday Aug. 23. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by Emmy Award/Peabody Award-winner David Neal, who serves as executive producer.
Intermingled Audio
Venue sound and broadcast audio have few boundaries between them. Viewers at home will hear some of the DJ music in the venue through the crowd mics, says Schwarz, talking on a break before a mid-August show at the Nashville event. The trucks will also send me their signal as a stereo mix, along with a separate channel for Leah, if we need to bring any of that to the crowd in the arena. We have to test her mic especially carefully before each show, because, if they change a patch in the truck during the show, we could get some very nasty feedback in the arena if we put her microphone live.
The Calrec Sigma audio console inside the IMS truck
Schwarz also gets a stereo mix from the Click Effects CrossFire video and graphics system in one of the IMS trucks, for a total of five audio lines coming into the venue, as AES digital audio on a fiber cable. Home viewers will hear music through the open effects and crowd mics. There is a lot of cross-pollination of audio for these shows, he notes.
In addition to mixing the live sound for the house, he also mixes for a live show on Sirius XM and for a live-streaming show from PBR LIVE via CarbonTV. It's a lot to keep track of, and he relies on a few listeners around the country to text him feedback on those additional mixes. They'll listen, he says, and let me know if they need to hear more of one thing or less of another.
Everyone involved in the production of bull riding says nothing prepares you for it. It's not a formula show, says Harrier. It's chaos, slightly controlled, and like no other sport.
Director Brian Douglas acknowledges the niche nature of PBR but says that's part of its charm. You
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...