Pytch crea entornos virtuales con ayuda de Blackmagic La productora emplea cuatro unidades Blackmagic Ursa Broadcast con objetivos Canon HJ22 as como varias unidades ATEM, incluido el ltimo modelo, ATEM Mini Pro.
La productora brit nica Pytch (anteriormente conocida como SXS Events y especializada en la producci n de eventos) ha organizado diversos eventos y lanzamientos para marcas tales como Nike y Bentley GTS, as como conferencias para IBM y Spar. Dadas las restricciones actuales, la productora intent aprovechar esta experiencia con el prop sito de cubrir las necesidades de los clientes, y as es como surgi Virtual Venue.
Las comunicaciones y la forma de organizar eventos corporativos est n cambiando. En tal sentido, Johnny Palmer, fundador y director de la empresa, comenta que los eventos y contenidos han pasado al mbito digital. Sin embargo, es preciso mantener las caracter sticas de las grandes producciones en directo .
Por tal motivo, decidimos transformar uno de nuestros sets en una soluci n para eventos virtuales en UHD, con las mismas prestaciones en materia de producciones multic mara y superficies audiovisuales que cualquier otro recinto ofrecer a normalmente , agrega.
De esta forma, los clientes pueden filmar presentaciones din micas interactivas, capacitaciones y conferencias, y transmitirlas a los espectadores en todo el mundo .
A fin de captar las im genes, Pytch emplea cuatro unidades Blackmagic Ursa Broadcast con objetivos Canon HJ22. Asimismo, Palmer explica que se emplean dos sistemas distintos pero superpuestos. Para la superficie audiovisual en el fondo, usamos una resoluci n 4K y una relaci n de aspecto no convencional. Por otro lado, la resoluci n de las c maras y los mezcladores es de 1920 1080 .
Tenemos varias unidades ATEM, incluido el ltimo modelo, BREATH Mini Pro. Estas se conectan a las c maras, y el color de las se ales se ajusta mediante un dispositivo ATEM Camera Control Panel. La cosa se pone m s interesante cuando queremos superponer im genes (PIP) en la superficie audiovisual, o incluir una imagen de dicha superficie en la se al transmitida en directo. Con este prop sito, utilizamos un sistema complejo y sofisticado para distribuir y alternar las fuentes, a fin de lograr nuestro objetivo entre los dos sistemas .
Streaming del contenido El contenido se transmite por Internet mediante Intelligo, la plataforma que la empresa desarroll para tal fin. Esta ofrece diversas opciones que incluyen barreras de pago, conexi n de redes, presentaciones en m ltiples salas, alternativas para auspiciantes y captura de datos.
Seg n Johnny Palmer, el concepto de Virtual Venue no es solo una soluci n para eventos reales o necesaria durante estos tiempos de restricciones. Se trata de reinventar la industria de una manera m s innovadora, accesible y ecol gica. Creo que, a largo plazo, veremos eventos que simulan el ambiente de un estudio de televisi n. No solo es una gran experiencia para los que est n all , sino que adem s resulta atractiva e interesante para los espectadores en sus hogares .
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Pytch crea entornos virtuales con ayuda de Blackmagic La productora emplea cuatro unidades Blackmagic Ursa Broadcast con objetivos Canon HJ22 as como varias unidades ATEM, incluido el ltimo modelo, ATEM Mini Pro. 
