At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, courage and growth. As we start off each year, a time of renewal and goal-setting, our BRGs take the opportunity to celebrate and engage all employees through our BRinG It! campaign.
BRinG It! runs for just two weeks, and includes programming that showcases the benefits of getting involved with the BRGs through membership or leadership opportunities. This is the time when we show prospective BRG members and leaders the value of being part of our community, said Camila Whyte, BRG program leader at Nielsen. BRGs help people find joy at work through connecting with new colleagues with shared passions and opportunities for personal growth.
This year's BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients' BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
Women in Nielsen BRG goes Red for Women's heart health
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation's team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. ALL-IN is a place where I know I have friends who can support me when times are tough, said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen) Nielsen's Asian-focused BRG. We have fun, we teach others about our Asian culture and we also show how Nielsen's data about the AANHPI audiences helps clients grow.
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen's intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024, said Peyton Meyer, co-founder of SPARK. Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen's large and growing portfolio of intellectual property. This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator's career. Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas, added Polina Borisova, SPARK co-founder.
Nielsen's BRGs are truly the heart of the Nielsen community, creating a culture where employees can bring the best of themselves and find communities of support.
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At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, courage and growth. As we start off each year, a time of renewal and goal-setting, our BRGs take the opportunity to celebrate and engage all employees through our BRinG It! campaign. 
