Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
In 1931 the industry had an issue; Advertisers were being lied to in an attempt to gain more money from ad revenue. So ISBA set out with a simple objective, to find a reliable way to differentiate between media owners they could trust and those they couldn't. This led to the creation of ABC.
And there's a reason we still exist today. The issue of fraudulent claims wouldn't be out of place in today's headlines. In our complex digital market there remains a constant battle to gain advertiser spend. Some of it is legitimate, some of it is murky, some of it remains dishonest.
We pride ourselves in maintaining our traditional' heritage business of auditing magazine and newspaper publishers, while developing a significant and growing position in the world of digital ad trading. Whether that be the high-profile topics of brand safety, ad fraud, privacy or viewability, we're providing our stamp of trust, aiming to deliver the perfect combo of old meets new.
In celebration of today's big number, we're congregating for a Company Away Day (yes, face to face!) to recognise all that we've achieved and all that we're striving to achieve. We'll be listening to some motivational speakers while eating chocolate cake a great business combo.
In any 90-year heritage there are inevitably ups and downs, but ABC has consistently shown an ability to adapt to the changes facing the industry and its members while balancing the needs of all parties.
While the industry has changed out of all recognition, with developments accelerating incredibly in the 30 years since the advent of the world wide web, the fundamental requirements of trading have remained constant; Trustworthy, transparent, timely data is a must for advertisers now as it was in 1931.
Phil Smith, Director General, ISBA
A whole-hearted congratulations on your 90 years. Throughout that time ABC has retained its relevance, its badge of trust and status as an independent and accountable auditor. You're a great example to all of us of how a JIC can work for the benefit of the entire industry
Belinda Beeftink, Research Director, IPA
Thank you to the publishers that provided imagery for the above display. Copyright remains with the owners.
-- --
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
Friday 11 September 2026
Sky Sports extends US Open deal to 2030
Sky has agreed a three-year extension to its US Open deal, ensuring Sky Sports & NOW remains ...
11/09/2026
Wuppertal September 11, 2026
A Decade of Innovation: AMP VISUAL TV Builds on Ten Years of MediorNet EvolutionAMP VISUAL TV is continuing the evolution of its ...
11/09/2026
Wuppertal September 11, 2026
Mediacom Deploys Riedel Easy5G for Wireless Camer...
11/09/2026
Wuppertal September 11, 2026
Touring Video Expands Flexible Production Workflows With Riedel MediorNet and hiRiedel Communications today announced that Tourin...
11/09/2026
Wuppertal September 11, 2026
Riedel Technology Powers Record-Breaking Esports World Cup Production in ParisFrom July 6 to Aug. 23, 2026, Paris hosted the Espo...
11/09/2026
Article courtesy of Digital Production
Read the article
With Baselight 8 coming in 2027, the interesting part is not the number of new buttons. Some features...
11/09/2026
It's almost iPhone Pro time. Starting Saturday, September 12, at 1 p.m, cust...
11/09/2026
RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
