![](//www.4rfv.com/images/no_image.jpg)
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
Sponsored Content
Published: April 8, 2024
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
target=_blank title=Share on LinkedIn class=share-linkedin> The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
https://www.tvbeurope.com/production-post/grass-valley-highlights-innovation-at-nab-show title=Share via Email class=share-email>
In an industry that moves ever forward, there is rarely much opportunity to look back. But as Grass Valley marks the 65th anniversary of its founding in April 1959, ahead of what promises to be another highly dynamic instalment of the NAB Show, it's hard to resist asking some of today's GV executives about what they regard as the key milestones of the past 6.5 decades.
On the camera side of the business, director of product marketing Klaus Weber highlights several innovations including the first market launch of CMOS sensors with global shutter. Only this technology made it possible to realise HD cameras and later also UHD cameras with the necessary light sensitivity, and only these sensors made it possible to realise both super slow-motion cameras and HDR operation with the best quality, he says.
Examining GV's history of video production switcher development, VP for switchers Greg Huttie pinpoints from the tech point of view an additive trio were introduced directly into switcher processing frames: 2110 IP I/O capability, full raster UHD 4K 2160p at a large scale, and HDR processing. Through this integration, along with user interfaces built from the technical director's point of view multi-format productions could be realised with greater flexibly, cost-effectiveness, and without creative compromise.
But whilst it's nice to look back, the slew of announcements that Grass Valley has planned for NAB Show 2024 confirms that the company's commitment to media technology innovation is very much ongoing.
Elevating broadcast camera technology The Grass Valley LDX C150 Compact Camera delivers unprecedented operational freedom Headlining GV's broadcast camera presence at NAB will be several significant enhancements to the LDX 100 Series platform that underscore the company's commitment to addressing the complex demands of live production environments. The latest updates include:
Advanced HDR/SDR Operations: Integrated LUT processing in all LDX 100 series cameras ensures optimal HDR/SDR signal quality directly from the camera head and base station, reducing the need for external converters. Notes Weber: In the area of HDR/SDR productions, there are more and more applications that require an efficient and cost-effective workflow, and the LUT processing integrated into the cameras meets exactly these requirements.
Improved Design for Enhanced Usability: Modifications to the shoulder pad, handgrip and housing materials have made the camera lighter and more ergonomic, while airflow optimisations have resolved previous heat generation issues.
Innovative High-Speed Shooting: New capabilities allow for 6x 1080p shooting with native UHD resolution of the live signal output, supported in both NativeIP and XCU base station operations. Weber says: In the area of native UHD productions, there is an increasing desire to integrate super slow-motion cameras with the best possible image quality into the workflow. The native UHD signal output for the live signal in 6x 3G super slow-motion mode addresses this requirement.
Wireless Camera Version: A new camera model optimised for wireless operation paves the way for seamless integration with wireless transmission technologies and cloud-based production solutions. Weber explains: The launch of a wireless camera in the LDX 100 series fulfils users' desire for a flexible camera that can be used for a wide range of applications, including wireless cameras in sports or entertainment productions, as well as remote production applications with wireless integration into IP infrastructures.
Redefining production switching The K-Frame XP video production switcher series is already the first choice for high-profile live productions thanks to its exceptional capabilities and versatility. But at the NAB Show, Grass Valley will introduce multiple new enhancements to the series, including:
Advanced IP I/O boards: New generation IP I/O boards with JPEG XS encoding/decoding capability without loss of I/O count, 100GbE QSFP and 25GbE SFP ports, plus extended buffers in 2160p.
Colour Mapping HDR<>SDR / 3D LUT Translation: Internal mapping and translation within the video processing frame to support the most demanding event coverage, assisting productions in handling the ever-increasing variety of programme outputs required.
ClipStore II: A new generation of ClipStore offering up to 4-channels of playback and record in all formats including UHD 4K 2160p with both SDI and IP connections.
Reflecting on the new additions, Huttie remarks: The expanded capabilities of the IP connection and the additional possibility of supporting compressed signals in the video production switches meet the requirements of users in the most demanding applications. The same applies to the integration of LUT processing, which makes HDR/SDR productions with mixed signal sources a simple affair.
These enhancements are also likely to be pressed into service during this year's very busy schedule of sporting events. For major sports productions scheduled for summer 2024, these extended functionalities will be used to
More from TVB Europe
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
25/07/2024
TVBEurope's sits down with Sotiris Salamouris, chief technology officer at OBS and Intel's EMEA chief technology officer, Jean-Laurent Philippe, to hear...
25/07/2024
John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
By Contributor ...
25/07/2024
From VR headsets to volumetric video, the Video Labs team at InterDigital give us some insight into how we might watch (and produce) the Games of the future
By...
25/07/2024
Writing exclusively for TVBEurope, Digital TV Group CTO Alex Buchan details a 5G Broadcast demo by TDF in the run-up to the Games
By Contributor
Published: J...
25/07/2024
TVBEurope catches up with WBD Sports Scott Young to hear how the broadcaster is ...
25/07/2024
Matthew Williams-Neale, VP of marketing, Appear, explains how broadcasters efforts are ensuring the excitement of live sports can be enjoyed sustainably, settin...
25/07/2024
How ITV Content Services brought classic films, including Carry on Henry and That Riviera Touch, back to the screen in glorious HD
By Contributor
Published: ...
24/07/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
23/07/2024
Ahead of this years FilmLight Colour Awards, jury member Jax Harney, founder and...
23/07/2024
The BBC said it is running a number of Gen AI innovation pilots that will identify where there is real audience and operational value to be gained
By Jenny Pri...
22/07/2024
The 53,600 square ft facility features five sound stages and expands Amazons UK presence
By Matthew Corrigan
Published: July 22, 2024
The 53,600 square ft...
22/07/2024
Listing Canal in London reflects the company's international dimension, particularly as part of the ongoing combination with Multichoice, said Vivendi
By ...
22/07/2024
Danna Mann, director of marketing for TAG Video Systems, tells TVBEurope how innovation makes the media a thrilling career
By Matthew Corrigan
Published: Jul...
19/07/2024
Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
By Contributor
Published: July 17...
19/07/2024
According to court documents, of the 8,196 assets that had loans outstanding against them when Arena collapsed, only 66 existed
By Jenny Priestley
Publishe...
18/07/2024
The company has not begun any specific transaction and has yet to bring in bankers that would initiate any such deal
By Jenny Priestley
Published: July 18, 2...
17/07/2024
The IBC Conference will last an extra day in 2024, running from 13th-15th Septem...
16/07/2024
Blackmagic-based workflows aim to enable The Look to provide colour, conform and finishing services for clients such as Netflix and Sky
By Matthew Corrigan
P...
16/07/2024
TVBEurope speaks to UKTV's creative director Scott Russell about the visual ...
16/07/2024
In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that...
15/07/2024
2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast ne...
15/07/2024
As Apple releases its Vision Pro in the UK, Jos Somolinos, solutions strategist & XR lead, Accedo, considers the future of spatial computing
By Contributor
...
15/07/2024
The 19,700sq ft soundstage is due to open towards the end of 2025
By Jenny Priestley
Published: July 15, 2024
The 19,700sq ft soundstage is due to open to...
15/07/2024
The latest issue of TVBEurope includes everything from Doctor Who to Baby Reindeer, The Fall Guy to Paris 2024, and a preview of IBC Show 2024
By TVBEurope Sta...
12/07/2024
The Super Milo can achieve speeds of up to 3 m/s on track and 5 m/s with combined camera movement
By Matthew Corrigan
Published: July 12, 2024
The Super M...
12/07/2024
The deal is scheduled to close mid-summer, financial details have not been revealed
By Jenny Priestley
Published: July 12, 2024
The deal is scheduled to c...
11/07/2024
Tim Moore, CEO at Vu Technologies, discusses emerging trends in the virtual production market
By Contributor
Published: July 8, 2024 Updated: July 11, 2024...
10/07/2024
Grusd brings a wealth of experience gained at companies such as Spotify, Google and HuffPost, said Nielsen
By Matthew Corrigan
Published: July 10, 2024
Gr...
09/07/2024
The partnership aims to provide better accessibility for a wider TV audience
By Matthew Corrigan
Published: July 9, 2024
The partnership aims to provide b...
09/07/2024
The Generative AI media software solutions provider said it aims to leverage the Agile Live platform as it shifts away from reliance on proprietary custom hardw...
08/07/2024
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
By Contributor
Published: July...
08/07/2024
Once approved, Skydance CEO David Ellison will become CEO of the new company, currently named New Paramount
By Jenny Priestley
Published: July 8, 2024 Upda...
08/07/2024
The Wigan MP was previously PPS to former Shadow Olympics Minister, Tessa Jowell
By Matthew Corrigan
Published: July 8, 2024
The Wigan MP was previously P...
05/07/2024
The results of UK general elections are always eagerly anticipated and can make ...
05/07/2024
The upgrade enables rt1.tv to optimise its media workflows with AI-powered Avid solutions
By Matthew Corrigan
Published: July 5, 2024
The upgrade enables ...
05/07/2024
Both were re-elected with an absolute majority at the EBUs General Assembly in Cyprus
By Matthew Corrigan
Published: July 5, 2024
Both were re-elected wit...
05/07/2024
The statement follows the result of the UKs General Election
By Matthew Corrigan
Published: July 5, 2024 Updated: July 8, 2024
The statement follows the...
04/07/2024
ITNs Jenny King and Jon Roberts talk to TVBEurope about the work thats gone into...
04/07/2024
Arena Television collapsed at the end of 2021 with debts of £280 million. At the time it employed 63 members of staff principally based at its offices in Redhil...
03/07/2024
UK broadcaster Sky News tells TVBEurope about its election night coverage, which will include augmented reality, BATCAM, LED screens and more
By Jenny Priestle...
03/07/2024
Triangle Facilities Hub is based at The Sharp Project and plans to support the local area with in-house kit and education facilities
By Jenny Priestley
Publi...
03/07/2024
The two sides are said to have reached a tentative agreement with terms being sent for review to the special committee set up to evaluate offers for Paramount G...
02/07/2024
The strengthened leadership team aims to enhance EVSs ability to deliver solutions and service to its worldwide customers
By Matthew Corrigan
Published: July...
02/07/2024
The funding will accelerate DNEGs diversification strategy, said the company
By Matthew Corrigan
Published: July 2, 2024 Updated: July 3, 2024
The fundi...
01/07/2024
Simon Percy from Little Shadow talks to TVBEurope about how the animation studio used a mobile virtual production setup to create a VFX shark lab for the second...
01/07/2024
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
By Matthew...
28/06/2024
The deal includes new protections around artificial intelligence, including an agreement that no employee is required to provide AI prompts in any manner that w...
28/06/2024
Natural human movement is extracted from video, removing the need for mo-cap suits
By Matthew Corrigan
Published: June 28, 2024
Natural human movement is ...