Turner Broadcasting Turns It Up at 2015 Upfront May 13, 2015
First Ever Portfolio-Wide Presentation at The Theater at Madison Square Garden
Features Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Sports
Turner Broadcasting System Inc. brought its entire portfolio of leading entertainment, kids, news and sports brands to The Theater at Madison Square Garden in New York City this morning for one powerful Upfront presentation. The strength of Turners diverse portfolio of brands - including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Sports - was highlighted throughout the presentation, which showcased content and offerings from the networks and brought Turners Turn It Up message to life.
Turn It Up Video:
https://pressroom.turner.com/us/turner-advertising-sales/video-turner-upfront-2015-clip
Turner Broadcasting executives and stars of its portfolio of networks were on hand at the 2015 Turner Upfront event held at The Theater at Madison Square Garden in NYC on Wednesday.
From Left to Right: Seth Green, Anderson Cooper, Samantha Bee, Kevin Reilly (President, TBS and TNT, and Chief Content Officer, Turner Entertainment), David Levy (President, Turner Broadcasting System, Inc.), Charles Barkley, Donna Speciale (President, Turner Ad Sales), Billy Eichner, John Martin (Chairman and Chief Executive Officer, Turner Broadcasting System, Inc.), Eric Dane, Jeff Zucker (President, CNN Worldwide).
Turner is a global content leader across all screens and platforms, reaching more than 230 million Americans in a given month through its top-rated entertainment networks, leading digital brands, the only kids network with a growing audience, premier championship sports and the global leader in news. Collectively, the company creates 15,000 hours of premium original content each year that reaches and engages with the entire range of adult and kid viewers.
Turners portfolio consists of leading multiplatform brands, each with a unique voice and identity that is unmatched in the marketplace, said David Levy, president of Turner Broadcasting. Our brands deliver content that resonates with socially connected audiences across a wide range of demos, from kids to Generation Next to Millennials to Generation X and beyond. We also have data and partnership opportunities that give advertisers the insight and tools to engage our viewers in exciting new ways. Turners collective strength and reach across all platforms and demographics, combined with our ability to connect advertisers with viewers, firmly positions us for success today and well into the future.
The Turner Upfront 2015 presentation tipped off with Turner Sports award-winning Inside the NBA team - Ernie Johnson, Charles Barkley, Kenny Smith, and Shaquille ONeal - followed by the introduction of Turners all-star ad sales team, led by Donna Speciale, president of Turner Broadcasting Ad Sales.
Today is a historic day, Speciale told the audience. For the first time, all of Turner is together on one stage. Were focusing all our assets on your business needs, to help drive your results. To do that, all of our divisions are working together, re-inventing what it means to be a content company. To us, change means opportunity, and we are disrupting our own business model to grab hold of all the incredible opportunities ahead. Thats what we mean when we say, TURN IT UP!
More than 70 stars of current offerings and new shows from across the portfolio were on hand for the presentation. In addition to the stars of Turner Sports Inside the NBA, the roster included TBSs Rashida Jones (Angie Tribeca), Conan OBrien (CONAN) and Jason Jones & Samantha Bee (The Detour); TNTs Sharon Stone (Agent X), Sean Bean (Legends), Taye Diggs & Kathleen Robertson (Murder in the First), Jennifer Beals (Proof), Edward Burns (Public Morals), Eric Dane & Rhona Mitra (The Last Ship), and Noah Wyle & Rebecca Romijn (The Librarians); Adult Swims Eric Andre (The Eric Andre Show) and Seth Green (Robot Chicken); CNNs Anderson Cooper (Anderson Cooper 360), Chris Cuomo & Alisyn Camerota (New Day) and Morgan Spurlock (Inside Man with Morgan Spurlock); HLNs Jack Vale (Jack Vale: Offline) and Robin Meade (Morning Express with Robin Meade); and truTVs Billy Eichner (Funny Or Dies Billy on the Street), Michael Carbonaro (The Carbonaro Effect), Adam Conover (Adam Ruins Everything), Jon Gabrus (Santas in the Barn) and the stars of Impractical Jokers, Those Who Cant, Friends of the People and Hack My Life.
Below are details on each portion of Turner Upfront 2015, including links to news announcements and some of the video pieces included in todays presentation. Turner Upfront news and photos are being posted on social media using #TurnerUpfront.
Turner Ad Sales
In her introduction, Speciale cited two main components in Turners strategic arsenal that position the company for long-term success: content and data. Convergence has arrived. Data and content are officially hitched, she told the audience. Turner is prepared for this critical inflection point. We have what it takes to make big things happen for you and your brands. It starts with our strategy: create the very best, premium content; deliver it across every screen to our valuable, engaged and very big audiences; provide next-generation advertising capabilities so we can truly connect your brands with these audiences; and back it all up with real results for you.
When it comes to data, no other media entity can match the depth and breadth of Turners data-mining capabilities, another area in which the company has been a longtime industry leader. Speciale introduced a video that highlighted one of the companys newest additions to the executive team, Chief Data Strategist Stephano Kim, who highlighted Turners larger data strategy and recent productivity around the new Turner Data Cl
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Turner Broadcasting Turns It Up at 2015 Upfront May 13, 2015
