Global Travel Leader TUI Transforms Their Media Productio...

Projective, a leading software provider specializing in post-production workflows for broadcasters and creative agencies, is pleased to announce that TUI, the global travel organization, has chosen Strawberry Skies as their post-production collaboration platform. The solution, implemented earlier this year, is delivering significant operational and financial benefits to the travel giant, empowering users to work from anywhere, and seamlessly scale as the business grows. The partnership, detailed in this case study, highlights the significant strides made in operational efficiency, seamless collaboration, and sustainability. Streamlined Workflows and Remote Access TUI has greatly enhanced its post-production processes by integrating Strawberry Skies, which combines secure cloud access with Projective's renowned project management capabilities. The solution, which is hosted in the cloud with Skies Drive powered by LucidLink, has freed TUI's creative teams from the shackles of on-premises infrastructure. This innovative platform allows TUI s marketing teams to collaborate in real-time, regardless of their geographical locations, thus accelerating campaign delivery and reducing time-to-market.

"Incorporating Strawberry Skies into our workflow has been a game-changer," said Bart Saerens, Solutions Architect at TUI. "The platform's advanced features, such as real-time collaboration and instant asset access, have streamlined our post-production processes, allowing us to launch campaigns faster and more efficiently."

The new TUI Cloud Collaboration Platform, as the solution has been named internally, is delivering a long list of benefits to their operations, such as:

Breaking down geographical barriers: the solution enables creativity without boundaries, empowering teams to work from anywhere, anytime, with local-like speed for optimal cloud performance.

Enhanced content creation: no data loss during location shoots, allowing the crew to focus on producing compelling content, and benefit from unmatched version control so everyone works on the latest versions.

Improved business continuity: Strawberry Skies has enabled TUI to significantly reduce unexpected disruptions, and effortlessly scale to meet demands without hardware complexities.

Cost-effective pricing: hosted by Projective, the solution replaces costly hardware maintenance with a budget-friendly, predictable, subscription pricing model.

Robust security and seamless integration: top-tier data encryption and access controls ensure content security, while delivering smooth video performance with Adobe Creative Cloud tools like Premiere Pro, Photoshop, and Illustrator - all directly from the cloud.

Sustainable and Cost-Effective Solutions In addition to operational and financial benefits, TUI's use of Strawberry Skies aligns with their commitment to sustainability. By leveraging a cloud-based solution, TUI can reduce physical travel and lower their power consumption, aligning with their eco-friendly initiatives. The cost savings from reduced on-premises infrastructure and the flexibility and scalability of cloud storage further enhance the value of this partnership.

We're not an IT company we want off-the-shelf solutions that work. Skies enables us to focus on our core mission: delivering unforgettable holidays , stated S heyl Karakas, Project Manager, TUI.

"The partnership with TUI has been immensely rewarding," said Derek Barrilleaux, CEO of Projective. "We share a vision of innovation and efficiency, and we are proud to be a part of TUI's success story. The platform s benefits are driving TUI s growth and we're thrilled to see how they expand its usage across the wider business."

Find out More - Meet at IBC 2024 To discuss how Strawberry Skies can revolutionize post-production workflows, visit Projective at the IBC 2024 Show, stand 3.A44 or schedule a demo today.

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