FUJIFILM s 55X Zoom For Large Venue Shooting and Lightweight Cabrio Zoom Make NAB04 Debut

Two lenses from the Optical Devices Division of FUJIFILM North America Corporation will make their NAB debut this year - the Premier PL 14-35mm Cabrio wide-angle lens [ZK2.5x14] and the XA55x9.5 HDTV Telephoto Box Style lens. Other NAB2014 innovations from the Optical Devices Division will be announced shortly. This year also marks FUJIFILM's 80th anniversary, and 40 years for the Optical Devices Division, formerly known as FUJINON, in the U.S. The company will exhibit in NAB Booth #C7025.

The new XA55x9.5 telephoto zoom is designed for large venues that require tight shots from long distances, such as for sports, concerts and any live events. This zoom fills a sweet spot in our line of 2/3 studio/field lenses, according to Thom Calabro, director of Marketing and Product Development for the Optical Division of FUJIFILM. With a focal length from 9.5 to 535mm [or 19.0 to 1050mm with a 2x extender], it captures tight shots from long distances even in the most challenging environments.

Like the XA50x9.5 before it, this lens is available with a built-in lens support bracket for direct mounting to an ENG-style camera, which eliminates that cost. Also built-in is optical image stabilization, which helps the operator maintain stable close-up shots for long periods. A 16-bit encoder outputs zoom, focus position and other lens data - so it can easily combine CGI with live images.

The new 14-35mm Cabrio was designed with the latest customer feedback, especially regarding focal length, explained Calabro. As with all of our Cabrio lenses, the 14-35mm lens is lightweight and comfortable to use with today's smaller 4K cameras, but we've expanded the focal length range from NAB 2013 to 14-35mm at T2.9, with 200-degree focus rotation. For shooters looking for a lightweight zoom that can be used as a handheld and capture wide angles in tight spaces, it's ideal.

The PL 14-35mm Cabrio has a detachable digital servo drive and can be used as a self-contained ENG-style lens or a cine style lens. When used without the drive, industry-standard cine motors can be fitted.

Designed using the latest proprietary optical simulation software, the PL 14-35mm lens offers exceptional optical performance in the center of the image and in the corners of the frame. The digital servo's 16-bit encoding assures operators that all lens data output-including the position of the zoom, iris, and focus-is extremely accurate. The PL 14-35mm lens supports Lens Data System (LDS) and /i metadata formats, and can be controlled using cinema industry standard wireless controllers and existing FUJINON wired and wireless units.

FUJINON's PL 14-35mm lens is the latest development in the company's popular Cabrio series, which includes the Premier PL 19-90mm and the PL 85-300mm lenses.

Both the PL 14-35mm wide-angle zoom and the XA55x are available now.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visitwww.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

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