New HDR10 dynamic metadata technology is featured across all 4K 2018 LED TV models
Several hundred hours of Amazon Prime Video HDR10 catalogue now available
OLED-inspired elegant design with premium glass-fitted materials
Stunningly accurate 4K HDR pictures
Works with the Google Assistant and Amazon Alexa (planned)
13th February 2018 Panasonic today proudly unveils its 2018 lineup of 4K LED televisions, featuring improved performance and breathtaking advances in design. Extremely thin, fashioned in glass and beautiful to look at from any angle, Panasonic's new flagship LED TVs, the FX750 and FX740 series, boast beguiling Art & Interior' frames that take their design cues from the company's recently announced, the gorgeous FZ950 and FZ800 OLED models. Completing the 4K LED lineup are two further series the FX600 and FX700 comprised of elegant, slim models that also feature premium materials and improved aesthetics.
Picture quality has been taken to new levels across the LED TV range, with 4K HDR panels throughout, more powerful video processing and improved backlight dimming. All Panasonic's 2018 LED screens are compatible with high dynamic range (HDR) for the most finely detailed and accurate pictures. Additionally all models have HDR-Multi support, which includes HDR10, HLG and the new HDR10 dynamic metadata technology. They are also able to stream several hundred hours of the Amazon Prime Video library in HDR10 .
Panasonic will issue a firmware update to all 2018 4K OLED and LCD models delivery compatibilty with popular voice assistants. Users will be able to use their voice via an compatible smart speaker to control them**.
Bigger, brighter, faster models
The lineup of 4K LED televisions comprises of four ranges, led by the sensational 75-inch flagship FX750. Other ranges, which all max out at 65-inches, are the high-end FX740, intermediate FX700 and entry-level FX600.
Panasonic's LED screens are able to deliver class-leading 4K pictures thanks to improved contrast and the most expansive colour gamut found on an LED screen. Across the board, 4K HDR quality has been significantly improved thanks to further refinement of Panasonic's advanced video processing. This includes for specific models Digitally Enhanced Local Dimming of the LED backlight, which now combines backlight control with signal processing control so that the TV's brightness can be fine-tuned in hundreds of areas across the screen. And with a 20 per cent increase in maximum brightness levels across the range, the result is Panasonic's most refined expression of contrast ever seen on an LED screen. What's more, with video processors*** whose colour gamut covers the Wide Colour Spectrum, fine colours are enhanced. Panasonic's LED screens are thus able to display the subtlest differences in shades, which gives greater depth to images, boosting their three-dimensional effect.
Refined and flexible design
Inspired by the sensational looks of its OLED TVs, Panasonic has pushed the boundaries of LED design, producing a range of models that embrace the company's innovative Art & Interior' aesthetic, whereby neither form nor function are compromised. Encased in show-stopping glass with a frameless one-sheet design, all FX740 and FX750 models are exceptionally pleasing to look at when viewed from front, back or side-on thanks to a 360 design that conceals all visual clutter. With a small enclosure that hides the set's connections and blends in with the screen's all-glass exterior, these ground-breaking models redefine the concept of television design. Even the FX700 range, which is 20 per cent thinner than last year and is formed of premium metal, offers a significant aesthetic improvement. For select screen sizes, the FX700 and FX600 have a Switch Design', which allows the user to adjust the stand to be set to the full width of the TV or used in a narrower setting, according to the width of the table top or cabinet in the home.
The HDR story continues
In addition to HDR10 and HLG, all Panasonic's 4K HDR LCD screens are compatible with HDR10 dynamic metadata technology, the new, royalty-free, dynamic metadata platform for High Dynamic Range (HDR), created by 20th Century Fox, Panasonic and Samsung. HDR10 features on the UHD Blu-ray format and across 4K HDR content from streaming services, while HLG is the HDR format compatible with broadcast TV.
Panasonic TVs, which support HDR10 dynamic metadata technology, will also be able to stream the entire Amazon Prime Video HDR library in HDR10 . The Prime Video HDR10 catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe-nominated The Marvelous Mrs. Maisel, The Tick and The Man in the High Castle plus hundreds of licensed titles.
Meeting the expectations of HDR gamers
Satisfying the demands of the most proficient gaming enthusiasts, the lineup of 2018 LED screens features a 4K Game Mode with Panasonic's quickest-ever response time, which ensures 4K HDR gamers enjoy the most engrossing experience ever. The ultra-fast mode has exceptionally quick image processing, which delivers crisp, finely detailed HDR images even with fast-moving 4K games that require quick reaction times.
FX750: Next-generation picture quality meets mesmerising design
With peak brightness levels that exceed previous year's models by some 20 per cent, the flagship FX750 represents the pinnacle of 4K HDR on an LED screen. It has the same class-leading Hollywood Cinema Experience (HCX) processor as Panasonic's 2018 OLED screens and a 4K HDR Pro Cinema Display panel, plus Wide Colour Spectrum. Local Dimming Pro, and a refresh rate double that of the FX740. White balance has also been improved, resulting in more accurate colours, thanks to the control exerted by the HCX pr
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New HDR10 dynamic metadata technology is featured across all 4K 2018 LED TV models
