The Broadcast & media industry has experienced in recent years major changes in the producing, editing, managing, planning and broadcasting of content. Today, media companies need to be able to distribute their content and reach huge audiences through multiple platforms. Therefore, to survive, it is is essential to have a traffic and scheduling system that fits this new reality.
System customization and analytical reports in an intuitive and simple way First of all, having metadata customization features in any element of the system is crucial to have a competitive traffic system. Also, if you want to have a highly customizable system, it is essential to have an open and documented API (application programming interface) that, through the development of your own integrations, allows for the creation or expansion of software functionalities.
Along with these, the possibility of creating personalized reports and dashboards that allow to analyze the profitability and return on investment (ROI) of the contents, is also extremely useful in traffic and scheduling systems in order to make better strategic decisions and have maximum organization and control over its programming at all times.
Integration with third-party systems and with a MAM system The best ideas are no longer generated between the four walls of an organization. Companies that are changing the rules of the game do so through ecosystems and collaborations. Therefore, it is essential for a software system to be open and interoperable in order to integrate with third party systems and achieve the best and most complete solution possible. Even more so, in the case of traffic and planning systems that must be integrated in an advanced way with several Playout and broadcast systems as well as nonlinear platforms.
Another key point is the advanced integration of the traffic and scheduling system with a MAM software for content management. The bidirectionality between these systems guarantees, for example, that all changes made within the traffic system can be automatically replicated on the MAM platform, bringing significant competitive advantages for users. Thus, professionals have the possibility to preview content from the traffic interface itself and avoid having to access the MAM system when they want to make changes to the metadata and/or segments of stored assets.
Centralized information in a single software In relation to the advanced integration with a MAM system previously mentioned, it is important to know that in order to centralize the entire workflow of a broadcast and media company, this synchronization between systems is essential: from the management of the catalog and the media status until the planning of content, its export to the continuity system, and the import of AsRunLog files.
In essence, having an easy-to-use web interface that is interconnected with other systems allows users to make quick and accurate decisions about the broadcasting of a specific piece of content from one single unified interface.
Advanced advertising management The advertising field within the broadcast and media industry has great potential if correctly optimized. Therefore, it is crucial to have a traffic system that facilitates the management of campaigns in an optimal and intelligent manner and that allows users to define time slots (such as children's hours) to have greater control over the content and its broadcast.
Moreover, counting with advanced management options like the ability of users to set automated rules and settings in order to avoid the repetition of a particular ad or even prohibit the issuance of a certain type of advertising in specific time slots, such as children time, is highly beneficial for professionals. Essentially, users can automate the advertising planning of their channel with total freedom and can also, as mentioned in one of the previous points, make subsequent reports of the real benefits obtained by that specific advertising plan.
100% web software, available in any browser To encourage collaborative work and allow multiple users to simultaneously access the traffic system from any browser and device, the architecture of the software must be 100% web based. This feature allows professionals to organize and control all the programming of their channel anywhere, anytime.
Similarly, having the ability to install the system both in the cloud and on-premises or having it available under a service business model (SaaS) offers users greater flexibility in deciding what type of system implementation could work best based on their present and future needs.
All these requirements are essential for a leading traffic and planning system. Discover how VSN has integrated all of them in the improved version of VSNCrea, its new 100% HTML5 traffic and scheduling system now integrated with VSNExplorer MAM and with a new advertising module for unlimited multiscreen programming.
Those interested in obtaining more information about VSN and its traffic and scheduling software for television, radio and non-linear channels, can visit our corporate website or contact one of our commercials through the sales email address sales@vsn-tv.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
The Broadcast & media industry has experienced in recent years major changes in the producing, editing, managing, planning and broadcasting of content. Today, media companies need to be able to distribute their content and reach huge audiences through multiple platforms. Therefore, to survive, it is is essential to have a traffic and scheduling system that fits this new reality. 
