
The Broadcast & media industry has experienced in recent years major changes in the producing, editing, managing, planning and broadcasting of content. Today, media companies need to be able to distribute their content and reach huge audiences through multiple platforms. Therefore, to survive, it is is essential to have a traffic and scheduling system that fits this new reality.
System customization and analytical reports in an intuitive and simple way First of all, having metadata customization features in any element of the system is crucial to have a competitive traffic system. Also, if you want to have a highly customizable system, it is essential to have an open and documented API (application programming interface) that, through the development of your own integrations, allows for the creation or expansion of software functionalities.
Along with these, the possibility of creating personalized reports and dashboards that allow to analyze the profitability and return on investment (ROI) of the contents, is also extremely useful in traffic and scheduling systems in order to make better strategic decisions and have maximum organization and control over its programming at all times.
Integration with third-party systems and with a MAM system The best ideas are no longer generated between the four walls of an organization. Companies that are changing the rules of the game do so through ecosystems and collaborations. Therefore, it is essential for a software system to be open and interoperable in order to integrate with third party systems and achieve the best and most complete solution possible. Even more so, in the case of traffic and planning systems that must be integrated in an advanced way with several Playout and broadcast systems as well as nonlinear platforms.
Another key point is the advanced integration of the traffic and scheduling system with a MAM software for content management. The bidirectionality between these systems guarantees, for example, that all changes made within the traffic system can be automatically replicated on the MAM platform, bringing significant competitive advantages for users. Thus, professionals have the possibility to preview content from the traffic interface itself and avoid having to access the MAM system when they want to make changes to the metadata and/or segments of stored assets.
Centralized information in a single software In relation to the advanced integration with a MAM system previously mentioned, it is important to know that in order to centralize the entire workflow of a broadcast and media company, this synchronization between systems is essential: from the management of the catalog and the media status until the planning of content, its export to the continuity system, and the import of AsRunLog files.
In essence, having an easy-to-use web interface that is interconnected with other systems allows users to make quick and accurate decisions about the broadcasting of a specific piece of content from one single unified interface.
Advanced advertising management The advertising field within the broadcast and media industry has great potential if correctly optimized. Therefore, it is crucial to have a traffic system that facilitates the management of campaigns in an optimal and intelligent manner and that allows users to define time slots (such as children's hours) to have greater control over the content and its broadcast.
Moreover, counting with advanced management options like the ability of users to set automated rules and settings in order to avoid the repetition of a particular ad or even prohibit the issuance of a certain type of advertising in specific time slots, such as children time, is highly beneficial for professionals. Essentially, users can automate the advertising planning of their channel with total freedom and can also, as mentioned in one of the previous points, make subsequent reports of the real benefits obtained by that specific advertising plan.
100% web software, available in any browser To encourage collaborative work and allow multiple users to simultaneously access the traffic system from any browser and device, the architecture of the software must be 100% web based. This feature allows professionals to organize and control all the programming of their channel anywhere, anytime.
Similarly, having the ability to install the system both in the cloud and on-premises or having it available under a service business model (SaaS) offers users greater flexibility in deciding what type of system implementation could work best based on their present and future needs.
All these requirements are essential for a leading traffic and planning system. Discover how VSN has integrated all of them in the improved version of VSNCrea, its new 100% HTML5 traffic and scheduling system now integrated with VSNExplorer MAM and with a new advertising module for unlimited multiscreen programming.
Those interested in obtaining more information about VSN and its traffic and scheduling software for television, radio and non-linear channels, can visit our corporate website or contact one of our commercials through the sales email address sales@vsn-tv.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...
17/03/2026
Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...
17/03/2026
Vintage-inspired channel strip joins line-up
Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...
17/03/2026
Level and EQ voice, reverb and noise independently
The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...
17/03/2026
UHF radio mic & IEM bandwidth at risk
Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...
17/03/2026
Last Friday, the first Plant Fire Department Training Week in Bavaria successf...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
17/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202
Brie Clayton March 16, 2026
0 Comments
The Multi-platform Remote Gues...
17/03/2026
Frankenstein Graded with DaVinci Resolve Studio
Brie Clayton March 16, 2026
0 Comments
Sonnenfeld enhances the controlled interplay between warm and c...
17/03/2026
New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...
17/03/2026
Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...
17/03/2026
Tuesday 17 March 2026
Disney included in the Sky TV subscription from today, b...
17/03/2026
The five-part thriller, formerly known as Inheritance, also stars Jonny Lee Mill...
17/03/2026
Tuesday 17 March 2026
Sky Arts welcomes Fearne Cotton as co-host of Landscape Artist of the Year
Sky Arts' much-loved Landscape Artist of the Year is set ...
17/03/2026
Season 2 of the darkly comic thriller will launch on Sky in 2026Tuesday 17 March 2026
Ella Purnell returns as wallflower-turned-killer in Sky Original Sweetpea...
17/03/2026
Back to All News
Fantasy Action Series Agent from Above' Puts Contemporary...
17/03/2026
Back to All News
Netflix Presents the Trailer for the Final Season of Turn of the Tide
Entertainment
17 March 2026
GlobalSpainPortugal
Link copied to clipb...
17/03/2026
The features on social media apps like Snapchat evolve nearly as fast as what...
17/03/2026
The paradigm of consumer computing has revolved around the concept of a personal...
16/03/2026
DAZN will allow fans in select international territories to watch the NCAA men...