
The Broadcast & media industry has experienced in recent years major changes in the producing, editing, managing, planning and broadcasting of content. Today, media companies need to be able to distribute their content and reach huge audiences through multiple platforms. Therefore, to survive, it is is essential to have a traffic and scheduling system that fits this new reality.
System customization and analytical reports in an intuitive and simple way First of all, having metadata customization features in any element of the system is crucial to have a competitive traffic system. Also, if you want to have a highly customizable system, it is essential to have an open and documented API (application programming interface) that, through the development of your own integrations, allows for the creation or expansion of software functionalities.
Along with these, the possibility of creating personalized reports and dashboards that allow to analyze the profitability and return on investment (ROI) of the contents, is also extremely useful in traffic and scheduling systems in order to make better strategic decisions and have maximum organization and control over its programming at all times.
Integration with third-party systems and with a MAM system The best ideas are no longer generated between the four walls of an organization. Companies that are changing the rules of the game do so through ecosystems and collaborations. Therefore, it is essential for a software system to be open and interoperable in order to integrate with third party systems and achieve the best and most complete solution possible. Even more so, in the case of traffic and planning systems that must be integrated in an advanced way with several Playout and broadcast systems as well as nonlinear platforms.
Another key point is the advanced integration of the traffic and scheduling system with a MAM software for content management. The bidirectionality between these systems guarantees, for example, that all changes made within the traffic system can be automatically replicated on the MAM platform, bringing significant competitive advantages for users. Thus, professionals have the possibility to preview content from the traffic interface itself and avoid having to access the MAM system when they want to make changes to the metadata and/or segments of stored assets.
Centralized information in a single software In relation to the advanced integration with a MAM system previously mentioned, it is important to know that in order to centralize the entire workflow of a broadcast and media company, this synchronization between systems is essential: from the management of the catalog and the media status until the planning of content, its export to the continuity system, and the import of AsRunLog files.
In essence, having an easy-to-use web interface that is interconnected with other systems allows users to make quick and accurate decisions about the broadcasting of a specific piece of content from one single unified interface.
Advanced advertising management The advertising field within the broadcast and media industry has great potential if correctly optimized. Therefore, it is crucial to have a traffic system that facilitates the management of campaigns in an optimal and intelligent manner and that allows users to define time slots (such as children's hours) to have greater control over the content and its broadcast.
Moreover, counting with advanced management options like the ability of users to set automated rules and settings in order to avoid the repetition of a particular ad or even prohibit the issuance of a certain type of advertising in specific time slots, such as children time, is highly beneficial for professionals. Essentially, users can automate the advertising planning of their channel with total freedom and can also, as mentioned in one of the previous points, make subsequent reports of the real benefits obtained by that specific advertising plan.
100% web software, available in any browser To encourage collaborative work and allow multiple users to simultaneously access the traffic system from any browser and device, the architecture of the software must be 100% web based. This feature allows professionals to organize and control all the programming of their channel anywhere, anytime.
Similarly, having the ability to install the system both in the cloud and on-premises or having it available under a service business model (SaaS) offers users greater flexibility in deciding what type of system implementation could work best based on their present and future needs.
All these requirements are essential for a leading traffic and planning system. Discover how VSN has integrated all of them in the improved version of VSNCrea, its new 100% HTML5 traffic and scheduling system now integrated with VSNExplorer MAM and with a new advertising module for unlimited multiscreen programming.
Those interested in obtaining more information about VSN and its traffic and scheduling software for television, radio and non-linear channels, can visit our corporate website or contact one of our commercials through the sales email address sales@vsn-tv.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...
19/06/2026
nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...
19/06/2026
Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...
19/06/2026
Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...
19/06/2026
Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive
Brie Clayton June 18, 2026
0 Comments
Two new narrative short films c...
19/06/2026
Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
18/06/2026
Improvements & new IR content
iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...
18/06/2026
Modelling suite gains improved captures, iOS support & more
Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...
18/06/2026
New AI assistance feature, video overhaul & more
VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...
18/06/2026
Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...
18/06/2026
The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agen...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
18/06/2026
In a consequential grid infrastructure decision, the Federal Energy Regulatory C...
18/06/2026
Techtel delivers Haivision live streaming system for TAFE NSW St Leonards, enabl...