The Broadcast & media industry has experienced in recent years major changes in the producing, editing, managing, planning and broadcasting of content. Today, media companies need to be able to distribute their content and reach huge audiences through multiple platforms. Therefore, to survive, it is is essential to have a traffic and scheduling system that fits this new reality.
System customization and analytical reports in an intuitive and simple way First of all, having metadata customization features in any element of the system is crucial to have a competitive traffic system. Also, if you want to have a highly customizable system, it is essential to have an open and documented API (application programming interface) that, through the development of your own integrations, allows for the creation or expansion of software functionalities.
Along with these, the possibility of creating personalized reports and dashboards that allow to analyze the profitability and return on investment (ROI) of the contents, is also extremely useful in traffic and scheduling systems in order to make better strategic decisions and have maximum organization and control over its programming at all times.
Integration with third-party systems and with a MAM system The best ideas are no longer generated between the four walls of an organization. Companies that are changing the rules of the game do so through ecosystems and collaborations. Therefore, it is essential for a software system to be open and interoperable in order to integrate with third party systems and achieve the best and most complete solution possible. Even more so, in the case of traffic and planning systems that must be integrated in an advanced way with several Playout and broadcast systems as well as nonlinear platforms.
Another key point is the advanced integration of the traffic and scheduling system with a MAM software for content management. The bidirectionality between these systems guarantees, for example, that all changes made within the traffic system can be automatically replicated on the MAM platform, bringing significant competitive advantages for users. Thus, professionals have the possibility to preview content from the traffic interface itself and avoid having to access the MAM system when they want to make changes to the metadata and/or segments of stored assets.
Centralized information in a single software In relation to the advanced integration with a MAM system previously mentioned, it is important to know that in order to centralize the entire workflow of a broadcast and media company, this synchronization between systems is essential: from the management of the catalog and the media status until the planning of content, its export to the continuity system, and the import of AsRunLog files.
In essence, having an easy-to-use web interface that is interconnected with other systems allows users to make quick and accurate decisions about the broadcasting of a specific piece of content from one single unified interface.
Advanced advertising management The advertising field within the broadcast and media industry has great potential if correctly optimized. Therefore, it is crucial to have a traffic system that facilitates the management of campaigns in an optimal and intelligent manner and that allows users to define time slots (such as children's hours) to have greater control over the content and its broadcast.
Moreover, counting with advanced management options like the ability of users to set automated rules and settings in order to avoid the repetition of a particular ad or even prohibit the issuance of a certain type of advertising in specific time slots, such as children time, is highly beneficial for professionals. Essentially, users can automate the advertising planning of their channel with total freedom and can also, as mentioned in one of the previous points, make subsequent reports of the real benefits obtained by that specific advertising plan.
100% web software, available in any browser To encourage collaborative work and allow multiple users to simultaneously access the traffic system from any browser and device, the architecture of the software must be 100% web based. This feature allows professionals to organize and control all the programming of their channel anywhere, anytime.
Similarly, having the ability to install the system both in the cloud and on-premises or having it available under a service business model (SaaS) offers users greater flexibility in deciding what type of system implementation could work best based on their present and future needs.
All these requirements are essential for a leading traffic and planning system. Discover how VSN has integrated all of them in the improved version of VSNCrea, its new 100% HTML5 traffic and scheduling system now integrated with VSNExplorer MAM and with a new advertising module for unlimited multiscreen programming.
Those interested in obtaining more information about VSN and its traffic and scheduling software for television, radio and non-linear channels, can visit our corporate website or contact one of our commercials through the sales email address sales@vsn-tv.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
The Broadcast & media industry has experienced in recent years major changes in the producing, editing, managing, planning and broadcasting of content. Today, media companies need to be able to distribute their content and reach huge audiences through multiple platforms. Therefore, to survive, it is is essential to have a traffic and scheduling system that fits this new reality. 
