Sony Pixel Power calrec Sony

Switching off by switching on: Consumers in Asia are turning to their mobiles to boost leisure pursuits - Telenor Asia study

31/01/2023

11 minute read

Share

View report highlights

Downloads

Report pdf

Infographics pdf

alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>

Socialising online is the top use of the mobile phone, with mobile investing and social gaming set to grow.

Online gaming goes mainstream due to mobile access. A staggering 80% of respondents play mobile games and one in three play every single day.

More than half of Gen-Zs surveyed said that using their mobile phones for learning has significantly improved their quality of life.

Singapore, January 31, 2023 - People across Asia are increasingly switching downtime pursuits into up-time' opportunities, according to the latest installment of a study into people's digital lives by Telenor Asia.

In Asia, people are socialising more online than they do in-person. Nearly half of the respondents said they meet new people regularly online and three-quarters of them expect to spend even more time socialising via social media apps in the coming years. People are also spending a good chunk of their leisure time tapping into mobile technology for online investing, social gaming as well as on-the-go learning apps and podcasts.

This study forms the third and final part of the Telenor Asia Digital Lives Decoded series, launched in 2022 in conjunction with Telenor Asia's 25th Anniversary. The series sought to understand the role of mobile connectivity in how we live, work, and play, surveying over 8,000 mobile internet users across eight countries (Bangladesh, Indonesia, Malaysia, Pakistan, the Philippines, Singapore, Thailand, and Vietnam) in South and Southeast Asia. This concluding report examines the changing spectrum of consumers' leisure-time pursuits - supercharged by a more digitally-savvy, post-pandemic user base.

The standout finding from these results is how mobile technology has transformed gaming. Mobile access has turned gaming into a mass phenomenon, embedding virtual interactions and virtual worlds into daily life. We see now that gaming is bringing positive impact to real-life communities, reinforcing relationships and making other areas of daily life like work, healthcare or learning more efficient, said J rgen C. Arentz Rostrup, Head of Telenor Asia.

This growth comes with even higher expectations of mobile operators as people seek more dependable, faster mobile networks. The trends from this Digital Lives Decoded study highlight the opportunity for operators to expand beyond the traditional towards new capabilities and services, becoming not only an enabler of the technology but also a partner in the virtual world, he added.

1. Social media still second nature

Some of the habits formed during the two-plus years of the pandemic are becoming hard-wired in the way we live our lives today, with two-thirds (66%) of people saying they now socialise more online than in real life.

Younger generations tend to spend more time socialising online, but Baby Boomers say that mobile technology is helping them feel more connected to their loved ones. More than half of our respondents (55%) say they feel better connected to people they know because of social media, with respondents in Thailand (63%) and Bangladesh (61%) responding most positively, while nearly half (47%) regularly meet new people online.

As seen in previous reports, Singaporeans are the least likely to recognise the benefits of mobile technology on their day-to-day lives. They are also the least dependent on their mobiles for downtime activities (32% versus 47% overall) and the least likely to socialise more virtually than in-person (49%).

2. The new face of gaming is mobile

Four out of five people play some mobile game, with close to a third (31%) playing every single day, led by those in Thailand (44%) and Vietnam (41%). Our research suggests that stereotypes on gamers need updating as this pastime now reaches across genders and generations. This development points to the positive role of mobile in making gaming more inclusive and accessible than ever before.

In-game spend continues to grow in appeal with half of those surveyed spending some disposable income on gaming and in-game features while nearly a third of people spend between US$10-100 per year. Those in Singapore represent the largest spenders with one in five people spending between US$100-300 per year on in-game items.

Growing popularity of the social side of gaming is also evident in the findings with close to two-thirds (64%) of respondents either watching eSports or video game streams, led by those in Vietnam (76%) and Bangladesh (71%). Nearly half of the respondents expect an increase in the time they spend on social gaming going forward, led by respondents in Thailand (62% versus 45% overall).

3. Downtime becomes uptime

Respondents across the region are increasingly looking to their mobile devices for self-improvement, personal upskilling and development. 40% of respondents are using mobile devices to tap into learning and educational apps or websites, with women and younger generations most likely to say they feel the benefits. In particular, more than half of Gen-Zs (51%) surveyed said that learning on their mobile has significantly improved their quality of life, in contrast to only one quarter (25%) of older generations.

The growing desire for consumers in the region to learn on-the-go and enhance their personal development during downtime is reflected by 45% of respondents who spend at least an hour a day listening to podcasts, with respondents in Thailand (66%) and Pakistan (65%) most likely to do so. Singaporeans are least likely to experience benefits from using such apps, with only 20% feeling that they significantly improve quality of life, compared to a 40% average.

4. The Metaverse is yet to truly convince

Looking to t
LINK: https://www.telenor.com/media/newsroom/press-releases/telenor-asia-dig...
See more stories from telenor

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

19/04/2024

Comcast Launches NOW

PHILADELPHIA As government subsidies for broadband services come to an end, Comcast has launched NOW, a new product portfolio of lower-cost Internet, mobile and...

19/04/2024

DirecTV Stream Adds CW Affiliates

DirecTV Stream has added more local CW stations for its streaming customers in Boston, Charlotte, Cincinnati, Cleveland, Hartford-New Haven Conn., Phoenix, San ...

19/04/2024

MediaCo Acquires Estrella Media's Content and Digital Operations

NEW YORK & LOS ANGELES MediaCo Holding Inc. has announced that it has acquired all of Estrella Media's network, content, digital, and commercial operations....

19/04/2024

Adobe Launches New Adobe Express Mobile App with Firefly AI

SAN JOSE, Calif. Adobe has announced that the all-new Adobe Express mobile app is available to all users, bringing features powered by Adobe Firefly generative ...

19/04/2024

Netflix Adds 9.3M Subs in Q1

LOS GATOS, Calif. Netflix reported another blockbuster quarter by adding 9.33 million new subscribers in Q1, 2024 as global paid memberships hit 269.6 million, ...

19/04/2024

The Current State of the Industry and the Future Impact of AI

The Current State of the Industry and the Future Impact of AI Hillary Lewis April 18, 2024 0 Comments The Entertainment Industry: How did we get here ...

19/04/2024

After Effects Tutorial Text Blur Reveal

After Effects Tutorial Text Blur Reveal Andy Ford April 18, 2024 0 Comments Here's a way to do a quick blur reveal for your text layer. Start by...

19/04/2024

Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver

Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver Colin Smith April 18, 2024 0 Comments This tutorial shows the new wireless transmitter rece...

19/04/2024

Resolve Fusion: Writing Expressions with Lua

Resolve Fusion: Writing Expressions with Lua Simon Ubsdell April 18, 2024 0 Comments The answer to the very frequently-asked question: what is the pro...

19/04/2024

B+C,' Next TV' Announce Winners of Best of Show Awards at NAB Show

B+C and Next TV have announced the winners of Best of Show Awards for the 2024 NAB Show. The awards were judged by a panel of industry experts at the convention...

19/04/2024

Cate Blanchett Narrates Nature Series on Netflix

Cate Blanchett narrates the Netflix series Our Living World, which premieres April 17. The four-part series looks at the extraordinary creatures around the glob...

19/04/2024

For All Mankind' Spinoff Is in the Works at Apple TV Plus

Apple TV Plus has a spinoff of For All Mankind in the works. It is called Star City and details the cosmonauts, engineers and intelligence officers working behi...

19/04/2024

Jacquie Walker, Longtime Buffalo Anchor, Stepping Down From Desk

Jacquie Walker, longtime anchor at WIVB Buffalo, will step down from the anchor desk. She has spent over 40 years at WIVB and her last day as an anchor is May 2...

19/04/2024

Bob Hearts Abishola' To Make Syndicated Debut This Fall

Bob Hearts Abishola will premiere in broadcast syndication this fall on such station groups as Nexstar Media Group, Sinclair, Hearst Television, Tegna, E.W. Scr...

19/04/2024

Live With Kelly and Mark' Celebrates One-Year Anniversary

Live With Kelly and Mark remains TV's top entertainment talk show as Kelly Ripa and her co-host and husband Mark Consuelo celebrate their one-year anniversa...

19/04/2024

Sean McLaughlin Named VP of News at Graham Media Group

Sean McLaughlin has been named VP of news for Graham Media Group. He had been senior VP of local news at E.W. Scripps. He will will be responsible for developi...

19/04/2024

Netflix Shares First Peek at Long-Awaited One Hundred Years of Solitude'

Netflix has shared the first trailer from One Hundred Years of Solitude, a series based on the esteemed novel by Gabriel Garc a M rquez. The streamer is on boar...

18/04/2024

First Look: Tom Durant Pritchard joins the cast of crime drama Miss Scarlet for its fifth series

Tom Durant Pritchard as Alexander Blake Thursday 18 April 2024 Tom Durant Prit...

18/04/2024

Alone Australia goes from strength to strength

Alone Australia goes from strength to strength 18 April, 2024 Media releases The program again delivers for SBS with significant uplifts in digital BVOD vi...

18/04/2024

L3Harris to Expand and Modernize Solid Rocket Motor Manufacturing in Virginia

ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...

18/04/2024

Achieving Air Dominance by Advancing Imaging & Designating EO/IR Capabilities

L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...

18/04/2024

US Space Force Extends Partnership with L3Harris to Enhance Space Domain Awareness

MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...

18/04/2024

2024 NAB Show Attendance Topped 61,000

LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...

18/04/2024

How today's storage and memory decisions underpin future creativity

Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...

18/04/2024

Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee

Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee The theater educator, choreographer, and performer will join Boston Conservator...

18/04/2024

Escape Studios obtains UKVI licence to support international students

The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 The newl...

18/04/2024

NAB 2024 popular among first time visitors

Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...

18/04/2024

Dyn Media and NEP Germany pioneer new frontier in remote...

In August 2023, Dyn Media launched as a new broadcaster in European sports, aimed at giving sports beyond football the exposure and viewership they deserve. The...

18/04/2024

Hitomi partners with ES Broadcast Hire for US rentals

Hitomi Broadcast, market leader in audio/video alignment and latency tools based in the UK, has signed a partnership deal with global broadcast rental specialis...

18/04/2024

Screen Australia and Dynamic Television announce new Scripted Initiative

18 04 2024 - Media release Screen Australia and Dynamic Television announce new Scripted Initiative Savage River Screen Australia and Los Angeles-based telev...

18/04/2024

Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted at NAB 2024

Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted ...

18/04/2024

MediaSilo to Offer Camera to Cloud with Atomos

MediaSilo to Offer Camera to Cloud with Atomos Brie Clayton April 17, 2024 0 Comments Integration between MediaSilo and Atomos Cloud Studio unlocking ...

18/04/2024

MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links

MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links Brie Clayton April 17, 2024 0 Comments MultiDyne Fiber Optic Solutions intro...

18/04/2024

Cinedeck Partners with Paramount to Revolutionize Content Delivery Process

Cinedeck Partners with Paramount to Revolutionize Content Delivery Process Brie Clayton April 17, 2024 0 Comments Cinedeck, a pioneer in integrated de...

18/04/2024

Unreal for video adding rocks and foliage

Unreal for video adding rocks and foliage Graham Quince April 17, 2024 0 Comments Welcome to my series on learning Unreal Engine for After Effects u...

18/04/2024

Best Budget Beginner-Friendly 4k Drone

Best Budget Beginner-Friendly 4k Drone Sean Alami April 17, 2024 0 Comments Potensic Atom 4k 3 axis Gimbal Drone, ideal drone for beginners. Some con...

18/04/2024

Race or Just Have Fun at Rocky Mount Mills for a Good Cause, Not Your Run of the Mill 5K

Rocky Mount Mills will be overflowing with runners, families and friends, all fo...

18/04/2024

Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship

Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship Lee, an assistant professor of composition, creates music based on unconventional and nonlinear struc...

18/04/2024

Ben Sherwood, Former ABC President, Named CEO at The Daily Beast

Ben Sherwood, former president of Disney ABC Television Group, has been named CEO and publisher at The Daily Beast. Joanna Coles, former chief content officer a...

18/04/2024

Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motion

Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...

18/04/2024

Wide Open: NVIDIA Accelerates Inference on Meta Llama 3

NVIDIA today announced optimizations across all its platforms to accelerate Meta Llama 3, the latest generation of the large language model (LLM). The open mod...

18/04/2024

Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis

Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...

18/04/2024

Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT

Fanatical fans: IMG on bringing the world of table tennis to a new global audien...

18/04/2024

Netflix Follows Dallas Cowboys Cheerleaders in New Series

Back to All News Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video Play Video Entertainment 18 April 2024 GlobalUnited States Link copie...

18/04/2024

Chinese-Language Revenge Thriller Series The Resurrected' Marks International Film Stars Shu Qi and Sinje Lee's Debut on Netflix

Back to All News Chinese-Language Revenge Thriller Series The Resurrected'...

18/04/2024

'The Witcher' Season 4 Begins Production in the UK and Netflix Announces Fifth and Final Season

Back to All News The Witcher Season 4 Begins Production in the UK and Netflix A...

18/04/2024

2024-04-18

Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...