Sony Pixel Power calrec Sony

Switching off by switching on: Consumers in Asia are turning to their mobiles to boost leisure pursuits - Telenor Asia study

31/01/2023

11 minute read

Share

View report highlights

Downloads

Report pdf

Infographics pdf

alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>

Socialising online is the top use of the mobile phone, with mobile investing and social gaming set to grow.

Online gaming goes mainstream due to mobile access. A staggering 80% of respondents play mobile games and one in three play every single day.

More than half of Gen-Zs surveyed said that using their mobile phones for learning has significantly improved their quality of life.

Singapore, January 31, 2023 - People across Asia are increasingly switching downtime pursuits into up-time' opportunities, according to the latest installment of a study into people's digital lives by Telenor Asia.

In Asia, people are socialising more online than they do in-person. Nearly half of the respondents said they meet new people regularly online and three-quarters of them expect to spend even more time socialising via social media apps in the coming years. People are also spending a good chunk of their leisure time tapping into mobile technology for online investing, social gaming as well as on-the-go learning apps and podcasts.

This study forms the third and final part of the Telenor Asia Digital Lives Decoded series, launched in 2022 in conjunction with Telenor Asia's 25th Anniversary. The series sought to understand the role of mobile connectivity in how we live, work, and play, surveying over 8,000 mobile internet users across eight countries (Bangladesh, Indonesia, Malaysia, Pakistan, the Philippines, Singapore, Thailand, and Vietnam) in South and Southeast Asia. This concluding report examines the changing spectrum of consumers' leisure-time pursuits - supercharged by a more digitally-savvy, post-pandemic user base.

The standout finding from these results is how mobile technology has transformed gaming. Mobile access has turned gaming into a mass phenomenon, embedding virtual interactions and virtual worlds into daily life. We see now that gaming is bringing positive impact to real-life communities, reinforcing relationships and making other areas of daily life like work, healthcare or learning more efficient, said J rgen C. Arentz Rostrup, Head of Telenor Asia.

This growth comes with even higher expectations of mobile operators as people seek more dependable, faster mobile networks. The trends from this Digital Lives Decoded study highlight the opportunity for operators to expand beyond the traditional towards new capabilities and services, becoming not only an enabler of the technology but also a partner in the virtual world, he added.

1. Social media still second nature

Some of the habits formed during the two-plus years of the pandemic are becoming hard-wired in the way we live our lives today, with two-thirds (66%) of people saying they now socialise more online than in real life.

Younger generations tend to spend more time socialising online, but Baby Boomers say that mobile technology is helping them feel more connected to their loved ones. More than half of our respondents (55%) say they feel better connected to people they know because of social media, with respondents in Thailand (63%) and Bangladesh (61%) responding most positively, while nearly half (47%) regularly meet new people online.

As seen in previous reports, Singaporeans are the least likely to recognise the benefits of mobile technology on their day-to-day lives. They are also the least dependent on their mobiles for downtime activities (32% versus 47% overall) and the least likely to socialise more virtually than in-person (49%).

2. The new face of gaming is mobile

Four out of five people play some mobile game, with close to a third (31%) playing every single day, led by those in Thailand (44%) and Vietnam (41%). Our research suggests that stereotypes on gamers need updating as this pastime now reaches across genders and generations. This development points to the positive role of mobile in making gaming more inclusive and accessible than ever before.

In-game spend continues to grow in appeal with half of those surveyed spending some disposable income on gaming and in-game features while nearly a third of people spend between US$10-100 per year. Those in Singapore represent the largest spenders with one in five people spending between US$100-300 per year on in-game items.

Growing popularity of the social side of gaming is also evident in the findings with close to two-thirds (64%) of respondents either watching eSports or video game streams, led by those in Vietnam (76%) and Bangladesh (71%). Nearly half of the respondents expect an increase in the time they spend on social gaming going forward, led by respondents in Thailand (62% versus 45% overall).

3. Downtime becomes uptime

Respondents across the region are increasingly looking to their mobile devices for self-improvement, personal upskilling and development. 40% of respondents are using mobile devices to tap into learning and educational apps or websites, with women and younger generations most likely to say they feel the benefits. In particular, more than half of Gen-Zs (51%) surveyed said that learning on their mobile has significantly improved their quality of life, in contrast to only one quarter (25%) of older generations.

The growing desire for consumers in the region to learn on-the-go and enhance their personal development during downtime is reflected by 45% of respondents who spend at least an hour a day listening to podcasts, with respondents in Thailand (66%) and Pakistan (65%) most likely to do so. Singaporeans are least likely to experience benefits from using such apps, with only 20% feeling that they significantly improve quality of life, compared to a 40% average.

4. The Metaverse is yet to truly convince

Looking to t
LINK: https://www.telenor.com/media/newsroom/press-releases/telenor-asia-dig...
See more stories from telenor

Most recent headlines

02/07/2023

The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...

02/07/2023

Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

02/07/2023

Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

29/03/2023

Give Me the Backstory: Get to Know D. Smith, the Filmmaker Behind KOKOMO CITY

This Friday, March 31 is Trans Day of Visibility, a day to honor the contributions and existence of our trans community - from artists to colleagues to friends ...

29/03/2023

Discover the Creative Process Behind Myke Towers' New Album, LA VIDA ES UNA'

As Latin rap's global influence grows, the release of Myke Towers' highl...

29/03/2023

La audio serie chilena Quemar Tu Casa' regresa para una nueva parte de terror escalofriante

Tras el xito de su primera temporada, la audio serie original de Spotify Quema...

29/03/2023

Chilean Audio Series Quemar Tu Casa' Delivers More Bone-Chilling Horror With Part II

Following the success of its first season, the Spotify Original scripted audio s...

29/03/2023

The Sounds of Top African Artists Come Alive on Vice President Kamala Harris' New Spotify Playlist

This week, American Vice President Kamala Harris visits Ghana, Tanzania, and Zam...

29/03/2023

SGL Carbon expands material portfolio with new carbon fiber for high-strength pressure vessels

SGL Carbon will present a new 50k carbon fiber at JEC World 2023. The new SIGRAF...

29/03/2023

Sencore to Display its Extensive Range of Solutions at NAB 2023

Includes new Centra platform for broadcasters Sioux Falls, USA - 29 March 2023 Sencore a leading broadcast equipment supplier and platform developer will ...

29/03/2023

Johanna Gravelle appointed Managing Director of Panavision Canada

TORONTO, Can. (March 29, 2023) Panavision, the entertainment industry's leading designer, manufacturer and rental provider of high precision optics and ca...

29/03/2023

Frivolity and Power

The feature Soft follows three adolescent queer friends as they navigate the pardons and perils of summer break in the streets of Toronto. Written and directed ...

29/03/2023

Finding the Light

Written and directed by Zach Braff, A Good Person tells the story of Allison (Florence Pugh), who unexpectedly befriends an elder gentleman named Daniel (Morgan...

29/03/2023

LIVE DOLBY ATMOS RECORDINGS AT NOWA MIODOWA CONCERT HALL ENHANCED WITH DPA MICROPHONES

Sound Director Tadeusz Mieczkowski Selects DPA for Durability, Reliability and S...

29/03/2023

DPA MICROPHONES ANNOUNCES NEW 2012 AND 2015 PENCIL MICS

Newest solutions offer precise sound reproduction for the live stage. DPA Microphones, the leading manufacturer of high-quality microphone solutions, unveils i...

29/03/2023

Comscore Expands 48-hour TV Measurement Reporting

RESTON Va. Comscore has announced that it is speeding up the delivery of TV viewing data to more local markets by expanding the availability of 48-hour TV measu...

29/03/2023

NAB Show Exhibitor Insight: ENCO

TV TECH: What do you anticipate will be the most significant technology trends at the 2023 NAB Show?...

29/03/2023

Contrast and Ratios The Key to Image Depth Colour Theory in DaVinci Resolve

Contrast and Ratios The Key to Image Depth Colour Theory in DaVinci Resolve Riccardo Luppi March 29, 2023 0 Comments In this series, we go through ...

29/03/2023

Filmmaker Agos Bruera Brings Female Gaze to REVERSE

Filmmaker Agos Bruera Brings Female Gaze to REVERSE Brie Clayton March 29, 2023 0 Comments Commercial production company REVERSE welcomes Agos Bruera t...

29/03/2023

Creative COW Job Listing: On-Location Video Editor in Newport, Wales

Creative COW Job Listing: On-Location Video Editor in Newport, Wales Brie Clayton March 29, 2023 0 Comments On-location Video Editor Looking for work...

29/03/2023

Creative COW Job Listing: Adobe After Effects Designer & Scripting Lead, London

Creative COW Job Listing: Adobe After Effects Designer & Scripting Lead, London Brie Clayton March 29, 2023 0 Comments Adobe After Effects designer/scr...

29/03/2023

Spring 2023 Maxon One Release Adds Extraordinary Value

Spring 2023 Maxon One Release Adds Extraordinary Value Brie Clayton March 29, 2023 0 Comments Enhancements across the entire product line including Cin...

29/03/2023

A Remedy for Cancel Culture

A Remedy for Cancel Culture MacArthur Fellow Loretta J. Ross spoke about toxic internet culture and the virtues of calling in instead of calling out at a rece...

29/03/2023

UK government publishes draft Media Bill, Ofcom to regulate global streamers

The global streamers could face fines of up to 250,000 or be restricted in the UK entirely if they are found to have broken rules around harmful material By J...

29/03/2023

ARRI creates dedicated business unit for virtual production

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes By Jenny Priestley Published: March 29, 2023 ARRI Sol...

29/03/2023

Riedel makes new appointments to Product Division management team

The appointments follow Riedels recent acquisitions of Simplylive and SDNsquare By Jenny Priestley Published: March 29, 2023 The appointments follow Riede...

29/03/2023

Canela Media to Use Amagi's FAST Marketplace

NEW YORK Media SaaS provider Amagi has announced that Canela Media will be using the Amagi CONNECT free ad-supported streaming (FAST) marketplace to help it imp...

29/03/2023

Frontier Bundles YouTube TV with Its Broadband Service

NORWALK, Conn. In another example of how telcos and cable operators are working to attract cord-cutters by bunding streaming services with their broadband offer...

29/03/2023

Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription

New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of US internet households having at l...

29/03/2023

Ross Video Makes it Real at NAB Show 2023

Ross Video Makes it Real at NAB Show 2023 Brie Clayton March 28, 2023 0 Comments Company Unlocks Video Production Innovation through Hyperconverged P...

29/03/2023

Job Listing: St. Louis CITY SC Summer Internship Opportunity for Youths!

Job Listing: St. Louis CITY SC Summer Internship Opportunity Brie Clayton March 28, 2023 0 Comments St. Louis CITY SC Summer Internship Opportunity L...

29/03/2023

Raleigh Magazine Honors WRAL-TV's Gardner as Women Shaping Raleigh 2023

WRAL-TV's Elizabeth Gardner is honored by Raleigh Magazine as one of the Women Shaping Raleigh 2023 at an event at One Glenwood on Monday, March 27. Raleig...

29/03/2023

lls Begin 2023 Season with Friday Night Fireworks and Post-Game Ring Ceremony

110 Years of Durham Bulls Baseball Celebration & Kids Run The Bases complete Opening Weekend 2023 The Back-to-Back Triple-A National Champion Durham Bulls begi...

29/03/2023

Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center

Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center On April 8, the orchestra celebrates the changing seasons at an exciting new con...

29/03/2023

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist A panelist at Career Jam 2023, the recent alum discusses landing her current position a...

29/03/2023

Secret Codes Unlock Hidden Subgenres Of Content On Netflix

It turns out there are secret ways to search for content to watch on Netflix....

29/03/2023

Standard General Asks Court To Review FCC Media Bureau's Move To Kill Tegna Deal

Standard General said it filed a lawsuit asking a U.S. Appeals Court to order th...

29/03/2023

Dollar General Media Network Uses LiveRamp To Connect With Customers

At a time when retail networks are growing in dollar volume and sophistication, Dollar General worked with LiveRamp to strengthen its connection with its custom...

29/03/2023

Season 2 Premiere of Showtime's Yellowjackets' Draws 2 Million Viewers

The season two premiere of Showtime's Yellowjackets drew nearly 2 million viewers across platforms, the best second-season debut for the premium channel in ...

29/03/2023

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

Comscore said that it has expanded its Pulse measurement service which provides local viewership data within 48 hours to all 210 U.S. markets....

29/03/2023

Sinclair's NewsON Adds WRAL News Plus to Station Lineup

Sinclair Broadcast Group's NewsON free streaming service said it added Capitol Broadcasting's new streaming channel WRAL News Plus to NewsON's chann...

29/03/2023

Yankees Return to Amazon Prime Video for '23 Season

Amazon said the Yankees are coming back to Prime Video....

29/03/2023

Succession' Season 4 Debut Draw's 2.3 Million Viewers

The season four debut of HBO's Succession on Sunday drew 2.3 million viewers across HBO Max and the HBO linear channels, a high for the series....

29/03/2023

Game Show Network Touts New Series In Upfront Pitch

As part of its upfront pitch, Sony's Game Show Network said it has greenlit four new daily series....

29/03/2023

Rob Lowe and Son Star in Unstable' on Netflix

Unstable, with Rob Lowe as a biotech entrepreneur and his son John Owen Lowe portraying his son, premieres on Netflix March 30. There are eight episodes....

29/03/2023

Tech Focus: Intercoms, Part 2 - Growth in REMI Production Spurs Product Growth

Tech Focus: Intercoms, Part 2 - Growth in REMI Production Spurs Product Growth Flexibility, multifunctionality mark offerings in a highly competitive market By...

29/03/2023

Tech Focus: Intercoms, Part 1 - Dynamic Technology Adjusts to Whatever Comes Next

Tech Focus: Intercoms, Part 1 - Dynamic Technology Adjusts to Whatever Comes Nex...

29/03/2023

Riedel Strengthens Product Division Management Team With the Appointment of Daniel Url and Jan Eveleens

Wuppertal March 29, 2023 Riedel Strengthens Product Division Management Team W...