Sony Pixel Power calrec Sony

Adobe MAX Kicks Off With New RTX-Accelerated Adobe Lightroom Features, NVIDIA Studio Session and More

26/10/2021

The premier Adobe creativity conference, Adobe MAX, kicks off today, inspiring creatives from around the world on how to bring their ideas to life.

Adobe announced two new powerful AI masking features for Adobe Lightroom and Lightroom Classic, accelerated by NVIDIA RTX GPUs. These new features, the latest Studio laptops and more are backed by the October NVIDIA Studio Driver released today.

NVIDIA Studio is primed and ready to enlighten virtual attendees of Adobe MAX on how to supercharge creative workflows with a special session, on-demand videos and more.

MAXimum Excitement The show start featured a host of exciting announcements for creators using Adobe Creative Cloud and Substance 3D apps.

New features in Adobe Lightroom and Lightroom Classic bring powerful AI into the hands of more creators. Select Subject, which isolates people, and Select Sky, to capture skylines, are AI-powered masking tools that run best on NVIDIA RTX GPUs.

Quickly and easily isolate the subject and background in Adobe Lightroom with Select Subject.' Even the most advanced artists need significant time to create and refine masks by hand. With advancements in AI, that no longer needs to be the case. NVIDIA RTX GPUs accelerate these breakthrough features.

Adobe Premiere Elements gets the Auto Reframe feature from Premiere Pro and Rush, powered by Adobe Sensei, to automatically frame the most important part of shots when adjusting aspect ratios for social media. Reframing video with RTX technology is now up to 3x faster than with a CPU alone.

Earlier this year, Adobe released the Substance 3D collection - including Stager, Sampler, Designer and Painter. Adobe Substance 3D Stager makes it easy to stage 3D scenes for generating product shots.

Exclusive NVIDIA RTX-accelerated ray tracing provides cleaner, crisper graphics in the viewport and rapidly speeds up photorealistic interactive image rendering - up to 11x faster than with a CPU alone - freeing up valuable time for 3D artists.

NVIDIA Studio to the MAX We're kicking things off at Adobe MAX with the featured session, Creating Marbles RTX with Substance 3D and NVIDIA Omniverse, live on Oct. 26 from 10:30-11 a.m. Pacific time.

Jacob Norris, lead environment artist at NVIDIA, will offer a behind-the-scenes look at how NVIDIA artists created the Marbles RTX playable demo in less than two months. Explore the team's use of Substance 3D Painter features, and get NVIDIA Omniverse tips for creating interactive mini-games and achieving real-time hyperrealism.

Three on-demand NVIDIA Studio tutorial videos will debut at Adobe MAX:

Work Faster With Real-Time Ray Tracing & AI in Adobe Substance - on how to use RTX-accelerated ray tracing to visualize and adjust designs quickly, while enabling faster rendering output.

Unmask AI! Learn About New Masking Tools in Adobe Lightroom - new RTX-accelerated Select Sky and Select Subject masking tools generate highly refined masks in seconds.

Create Amazing Landscapes in Seconds With NVIDIA Canvas - learn more about the revolutionary AI painting application NVIDIA Canvas, powered by the HP ZBook Studio and NVIDIA RTX GPUs, as well as how to develop and iterate ideas more easily.

NVIDIA Studio has teamed up with P.S. ARTS, a nonprofit organization providing arts education in public schools and communities. For every click on the Studio sponsor page during Adobe MAX, a $1 contribution (up to $25,000) will be made to P.S. ARTS on your behalf.

Register today for access to the Creating Marbles session and valuable educational tools - as well as to participate in the contribution to P.S. ARTS and the popular Adobe MAX game giveaway for exciting prizes from NVIDIA and Adobe.

Creative App Updates and the Latest Studio Driver The October Studio Driver delivers support for the new Adobe features, plus app updates in photography denoising and livestreaming.

Last week's update to DxO PhotoLab 5, a photo editing software featuring DeepPRIME technology with AI, reduces digital noise reduction in photos taken in low light and other conditions.

Traditional methods use existing pixels to clean up noise and can result in muddy results, but with Tensor Core accelerated DeepPRIME, DxO PhotoLab 5 retains more details with sharper results, faster. Tensor Core AI integration in DeepPRIME dramatically increases denoising speed, particularly with batch export, while yielding sharper results with more details.

In another recent update, Gamecaster livestreaming software integrated Noise Removal, powered by NVIDIA Broadcast. Now, content creators can set different noise removal levels by audio source, which can result in a heightened level of fine-tuning to improve the production value of gaming live streams.

To get the latest performance optimizations and support, download the October NVIDIA Studio Driver (release 472.39) through GeForce Experience or from the driver download page.

Fall Brings Exciting New Studio Systems NVIDIA Studio laptops and desktops are purpose-built with vivid color displays, blazing-fast memory, substantial storage and powerful NVIDIA RTX GPUs to boost creative workflows.

The new Microsoft Surface Laptop Studio combines high performance and versatility. It features a custom-angled display, is great for creative professionals, according to WIRED, and is available for purchase today.

Microsoft's Surface Laptop Studio is a creative productivity powerhouse featuring NVIDIA GeForce RTX 3050 Ti graphics. HP announced the ENVY 34-inch all-in-one desktop, built for content creation with up to GeForce RTX 3080 graphics. Many creators are looking forward to the upcoming PC release, which Windows Central dubbed the most complete AIO.

The HP ENVY 34-inch all-in-one sports a 21:9 aspect ratio for added visibility while working, powered by up to NVIDIA GeForce RTX 3080 graphics. Another popular choice for
LINK: https://blogs.nvidia.com/blog/2021/10/26/adobe-max-2021/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

18/08/2026

Panoramic from Panorama Labs

Company launch with stereo-imaging tool Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...

18/08/2026

Focusrite extend Control 2 support

Control software now available for older interfaces Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...

18/08/2026

Hiltron to Promote its Latest Generation Satellite Commun...

Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...

18/08/2026

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System Brie Clayton August 17, 2026 0 Comments Integrated platform melds media asset management, pla...

18/08/2026

The United Stand Scales Live Fan Show with Blackmagic Design Workflow

The United Stand Scales Live Fan Show with Blackmagic Design Workflow Brie Clayton August 17, 2026 0 Comments ATEM Constellation 8K and HyperDeck Stud...

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services Triveni Digital, a trusted ...

18/08/2026

BeckTV Debuts BeckFlow at IBC and Showcases Expertise for...

At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...

18/08/2026

PTZOptics Launches Rise 4K Bringing Ultra HD Quality and...

New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...

18/08/2026

VisualOn IBC Show Preview - AI-Powered CAE Advanced Playb...

At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...

18/08/2026

Paying It Forward: Greg Tabor on Giving Back to the Next Generation

The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...

18/08/2026

Sky Sports and The Fast and the Curious announce new partnership

Tuesday 18 August 2026 Sky Sports and The Fast and the Curious announce new partnership Sky Sports and The Fast and the Curious have announced a new long-term...

18/08/2026

Riedel Brings Professional Live Production Into the Classrooms of ECU

Wuppertal August 18, 2026 Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...

18/08/2026

The Biggest AI Opportunity Isn't in Engineering. It's in Everyone Else.

In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...

18/08/2026

Apple announces changes for apps in the European Union - UPDATE - Posted on 18 August 2026

Apple today announced changes to its business terms for apps in the European Uni...

18/08/2026

RT TO AIR NEW DOCUMENTARY THAT LIFTS THE LID ON THE HEALY RAE DYNASTY

THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...