Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
Among the product enhancements presented will be server-guided ad insertion (SGAI), the next evolutionary step in ad stitching technology; Orchestrator, for improving efficiency and ad opportunities during one-off live events; and client-guided ad measurement, for improving ad tracking across third-party endpoints.
Server-guided ad insertion (SGAI) capabilities will be on show across live streaming, VOD and AVOD. Innovations include longer, ad-supported DVR windows for live, faster load-up times for AVOD, and new side-by-side ad formats. Demonstrations at NAB Show will be powered by HLS Interstitials. Visitors will also get the latest update on progress with the ratification of the specification for MPEG-DASH Events, including target availability for commercial support.
Orchestrator for one-off live events (pop-up channels), demonstrating how automated live channel creation with server-side ad insertion (SSAI) can greatly increase the amount of ad inventory available during live events. Orchestrator provides operators with a live dashboard to monitor multiple channels simultaneously. Live feeds come direct from the encoder, eliminating latency, and allowing more in-play ad spots.
Client-guided ad measurement (CGAM), a new ad measurement technique that provides real-time insight without the need to have device based SDKs. Based on the new Common Media Client Data v2 (CMCDv2), it delivers reliable and accurate ad measurement in scenarios where third-party bundled apps or free ad-supported TV (FAST) endpoints are involved.
Tim Sewell, CEO at Yospace, said: NAB Show 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We're bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetization.
Dynamic ad insertion best practice Yospace will also be discussing its five best practice tips to deliver better ad performance and revenues. These have been distilled from 13+ years of experience alongside customers including DIRECTV, FOX, Tubi, and many more. Yospace's DAI stitches over six billion ads every month.
The five core areas will cover:
Improving viewer experience, leading to longer ad-supported viewing sessions
Increasing platform reach, to apply advanced advertising techniques to the widest possible audiences
Unlocking new inventory, to maximize ad opportunity potential in premium content
Monetization at mass scale, using Prefetch to support the adtech ecosystem for better fill-rates and realizing the full potential value of each ad spot
Applying trusted, actionable measurement, that results in improved campaign performance and a better advertising proposition to present to advertisers
Partner demonstrations Yospace's drive to improve monetization for its customers is built upon pre-integrations at every point of the dynamic ad insertion workflow. The company is collaborating with a number of its trusted partners all across NAB Show.
Server-guided ad insertion, in collaboration with Bitmovin. The demonstration includes side-by-side advertising in live streams and VOD using HLS Interstitials. Bitmovin Analytics will monitor quality of experience (QoE) of streaming sessions and audience engagement. Available on the Yospace and Bitmovin (W3221) booths.
Server-guided ad insertion, in collaboration with castLabs. Its leading PRESTOads solution provides advanced client-side tracking to attract more ad spend. Available on the Yospace and castLabs (W2369) booths.
Orchestration for one-off live events, in collaboration with Capella Systems and using its Cambria Stream live encoder. It simplifies implementation and monetization of pop-up channels, while creating valuable new ad spots. Available on the Yospace and Capella Systems (W1152) booths.
Dynamic ad insertion using Akamai Connected Cloud, the world's most distributed platform for cloud computing, security, and content delivery. Further details available in the Akamai Lounge (Meeting Room W234LMR, Level 2), demonstration on the Yospace booth.
Stefan Lederer, CEO at Bitmovin, said: Bitmovin's latest Annual Video Developer Report rated Dynamic Ad Insertion as the biggest technology challenge facing the video streaming industry today, and monetization was ranked as the top opportunity for innovation. There's a clear need to improve ad performance in the industry and deliver seamless and personalized ads to audiences. Yospace is widely considered the expert in ad insertion, and our collaboration at NAB Show emphasises both companies' commitment to improving ad performance.
Zak Putnam, Senior Director of Business and Innovation at Akamai Technologies, said: Yospace and Akamai have been great partners for a very long time and we're really excited about what we can do in the market together for our joint customers, specifically around Akamai Connected Cloud. Yospace brings a really unique and dynamic capability with its ad insertion capabilities, especially as NAB Show attendees are always looking for better monetization capabilities.
To find out more and booking a meeting, go to www.yospace.com/nab
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
03/12/2025
CINCINNATI GatesAir has introduced Maxiva XTK, an update to its Maxiva XTE software-defined TV exciter. XTK is a new cost-efficient model primarily developed fo...
03/12/2025
WUPPERTAL, Germany Riedel Communications is partnering with Haivision, a global provider of mission-critical, real-time video networking and visual collaboratio...
03/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on the proposed $6.2 billion Nexstar acquisition for Tegna and set deadlines f...
03/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
03/12/2025
NEW YORK Great American Media said it plans to launch Pure Flix Familia, a dedicated Spanish-language platform, in 2026....
03/12/2025
SOUTHPORT, Conn. Main Street Sports Group has announced that the FanDuel Sports Network app is now available directly on Vizio and on smart TVs with Vizio OS. T...
03/12/2025
SAN JOSE, Calif. Harmonic has announced that Telia, the second-largest telecom operator in Norway, is modernizing its broadband network with the company's c...
03/12/2025
GREEN BAY, Wis. Sinclair said Jay Zollar, vice president and general manager of WLUK-WCWF here, will retire Dec. 31 after 26 years running the stations. Station...
03/12/2025
S an Nollaig
Celebrate 2025's top Irish sporting stars with RT Sport Awards live from RT Studios on RT One and RT Player
RT pays tribute to Ror...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Today, Mistral AI announced the Mistral 3 family of open-source multilingual, multimodal models, optimized across NVIDIA supercomputing and edge platforms.
M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
