Yospace to demonstrate the latest advances in advertising...

21/03/2025

Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).

Among the product enhancements presented will be server-guided ad insertion (SGAI), the next evolutionary step in ad stitching technology; Orchestrator, for improving efficiency and ad opportunities during one-off live events; and client-guided ad measurement, for improving ad tracking across third-party endpoints.

Server-guided ad insertion (SGAI) capabilities will be on show across live streaming, VOD and AVOD. Innovations include longer, ad-supported DVR windows for live, faster load-up times for AVOD, and new side-by-side ad formats. Demonstrations at NAB Show will be powered by HLS Interstitials. Visitors will also get the latest update on progress with the ratification of the specification for MPEG-DASH Events, including target availability for commercial support.

Orchestrator for one-off live events (pop-up channels), demonstrating how automated live channel creation with server-side ad insertion (SSAI) can greatly increase the amount of ad inventory available during live events. Orchestrator provides operators with a live dashboard to monitor multiple channels simultaneously. Live feeds come direct from the encoder, eliminating latency, and allowing more in-play ad spots.

Client-guided ad measurement (CGAM), a new ad measurement technique that provides real-time insight without the need to have device based SDKs. Based on the new Common Media Client Data v2 (CMCDv2), it delivers reliable and accurate ad measurement in scenarios where third-party bundled apps or free ad-supported TV (FAST) endpoints are involved.

Tim Sewell, CEO at Yospace, said: NAB Show 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We're bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetization.

Dynamic ad insertion best practice Yospace will also be discussing its five best practice tips to deliver better ad performance and revenues. These have been distilled from 13+ years of experience alongside customers including DIRECTV, FOX, Tubi, and many more. Yospace's DAI stitches over six billion ads every month.

The five core areas will cover:

Improving viewer experience, leading to longer ad-supported viewing sessions

Increasing platform reach, to apply advanced advertising techniques to the widest possible audiences

Unlocking new inventory, to maximize ad opportunity potential in premium content

Monetization at mass scale, using Prefetch to support the adtech ecosystem for better fill-rates and realizing the full potential value of each ad spot

Applying trusted, actionable measurement, that results in improved campaign performance and a better advertising proposition to present to advertisers

Partner demonstrations Yospace's drive to improve monetization for its customers is built upon pre-integrations at every point of the dynamic ad insertion workflow. The company is collaborating with a number of its trusted partners all across NAB Show.

Server-guided ad insertion, in collaboration with Bitmovin. The demonstration includes side-by-side advertising in live streams and VOD using HLS Interstitials. Bitmovin Analytics will monitor quality of experience (QoE) of streaming sessions and audience engagement. Available on the Yospace and Bitmovin (W3221) booths.

Server-guided ad insertion, in collaboration with castLabs. Its leading PRESTOads solution provides advanced client-side tracking to attract more ad spend. Available on the Yospace and castLabs (W2369) booths.

Orchestration for one-off live events, in collaboration with Capella Systems and using its Cambria Stream live encoder. It simplifies implementation and monetization of pop-up channels, while creating valuable new ad spots. Available on the Yospace and Capella Systems (W1152) booths.

Dynamic ad insertion using Akamai Connected Cloud, the world's most distributed platform for cloud computing, security, and content delivery. Further details available in the Akamai Lounge (Meeting Room W234LMR, Level 2), demonstration on the Yospace booth.

Stefan Lederer, CEO at Bitmovin, said: Bitmovin's latest Annual Video Developer Report rated Dynamic Ad Insertion as the biggest technology challenge facing the video streaming industry today, and monetization was ranked as the top opportunity for innovation. There's a clear need to improve ad performance in the industry and deliver seamless and personalized ads to audiences. Yospace is widely considered the expert in ad insertion, and our collaboration at NAB Show emphasises both companies' commitment to improving ad performance.

Zak Putnam, Senior Director of Business and Innovation at Akamai Technologies, said: Yospace and Akamai have been great partners for a very long time and we're really excited about what we can do in the market together for our joint customers, specifically around Akamai Connected Cloud. Yospace brings a really unique and dynamic capability with its ad insertion capabilities, especially as NAB Show attendees are always looking for better monetization capabilities.

To find out more and booking a meeting, go to www.yospace.com/nab

LINK:	https://kitplus.com/news/yospace-to-demonstrate-the-latest-advances-in...
	See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026