SVG GameDay: Seattle Seahawks' Kenton Olson - Two Decades in the Pacific Northwest

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What goes into pregame preparation, in-game execution, and postgame breakdown? What unexpected challenges arise and what solutions are available to solve those problems? In an age of constant and instantaneous constant, how are fans being entertained at all times? In this new video content series, SVG GameDay takes viewers behind the scenes with what it's like to perform when the lights are shining at their brightest while diving deeper into what drives the passion that goes into each and every production.

WATCH: SVG GameDay, Super Bowl LX Special - Kenton Olson

As a creative in sports, it's not uncommon to have multiple stops throughout your time in the business. For a select few, they've stayed put, planted roots, and built the current state of their program from scratch. Kenton Olson, who serves as VP of Digital and Emerging Media for the Seattle Seahawks, comes from the latter. After graduating from the University of Oregon and working on campus for two years, Olson has been in the Emerald City since July 2007. Starting out as a Digital Media Producer to now leading the department, he has seen and done so much at one organization.

On the latest episode of SVG GameDay, Olson describes the franchise's overall content strategy, the long-form and short-form pieces of content that have kept their fans locked into their team all season long, how Coach Mike Macdonald's second year at the helm has become one of the most significant campaigns in the club's history, how the conclusion to his 19th season with the Seahawks can result in a second Super Bowl victory, and much more.

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LINK:	https://www.sportsvideo.org/2026/02/06/svg-gameday-super-bowl-lx-speci...
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