Cheseaux-sur-Lausanne, Su a, e Phoenix (AZ), EUA - 28 de julho de 2021 - NAGRA, uma empresa do Grupo Kudelski (SIX:KUD.S) e l der mundial no fornecimento independente de solu es de prote o de conte do e televis o multiscreen, anunciou que a Claro Col mbia, maior provedora de telecomunica es m veis do pa s, escolheu a plataforma de v deo NAGRA OpenTV para alimentar sua rec m-lan ada Claro Box TV.
Lan ado em junho, o novo decodificador baseado em Android TV permite que os clientes da Claro Col mbia assistam ao conte do que quiserem, quando quiserem, com servi os avan ados, incluindo v deo sob demanda, start-over, catch-up TV, DVR em nuvem e assist ncia de controle remoto por voz. Isso proporciona uma experi ncia de usu rio moderna que agrega e agrupa aplicativos e servi os de terceiros, incluindo Netflix, que j est integrado Claro Box. Em breve, os assinantes tamb m ter o a op o de ter suas contas Netflix lan adas diretamente na conta mensal da Claro, posicionando a operadora como o principal agregador de todas as necessidades de entretenimento digital por meio de um nico aplicativo da marca Claro.
A Claro Box TV tamb m permite que os clientes acessem mais de 300 aplicativos do Google Play e todos os servi os do Google dispon veis nos sistemas Android TV a partir de um nico aparelho.
Nossos clientes s o os mais importantes e queremos que eles desfrutem do que h de mais moderno em inova o e tecnologia , disse Walter Borda, Diretor Corporativo de Planejamento Estrat gico e Inova o da Claro Col mbia. Nossa Claro Box TV a evolu o da experi ncia e do entretenimento para que os colombianos possam desfrutar de tudo em um s lugar .
As poderosas ferramentas de an lise de neg cios baseadas em dados da NAGRA tamb m oferecem ofertas de monetiza o ativa, permitindo que a Claro Col mbia aumente a satisfa o e a fidelidade do cliente por meio de uma experi ncia mais personalizada.
Al m disso, com a plataforma de v deo NAGRA OpenTV, a Claro Box TV centraliza conte do, tarifas e contas em uma plataforma de gerenciamento que, em conjunto com a Android TV, permite Claro Col mbia comercializar um servi o OTT agregado e experi ncia de usu rio associada que competitiva e atraente para seus atuais clientes e tamb m futuros clientes.
A Claro Col mbia um grande exemplo de como as operadoras de TV paga podem usar a plataforma de v deo NAGRA OpenTV para enfrentar o desafio de agrega o atual , disse Xavier Fustagueras, vice-presidente s nior de vendas para as Am ricas da NAGRA. Claro Box TV uma demonstra o clara disso, entregando um servi o inovador e voltado para o futuro que n o s oferece aos clientes uma oferta centralizada e agregada que entrega os recursos que os consumidores demandam, mas tamb m otimiza o pr prio conte do da Claro Col mbia e conecta os consumidores com outros cat logos de provedores de servi os de streaming .
Para mais informa es sobre a plataforma de v deo NAGRA OpenTV, visite
https://dtv.nagra.com/opentv-video-platform.
Sobre a NAGRA
NAGRA, a divis o de TV digital do Grupo Kudelski (SIX: KUD.S), fornece solu es de seguran a e experi ncia de usu rio em v rias telas para a monetiza o de m dia digital. A empresa fornece aos provedores de conte do e operadoras de DTV em todo o mundo plataformas e aplicativos seguros, abertos e integrados em plataformas de transmiss o, banda larga e m veis, permitindo experi ncias de visualiza o atraentes e personalizadas. Visite dtv.nagra.com para obter mais informa es. Siga-nos no Twitter e LinkedIn.
Contatos de Imprensa
Natalia Font o / Marco Dabus
(55 11) 97466-8154 / 99242-4295
Press Services Solu es Integradas em Comunica o natalia@presscomunica.com.br / marco@presscomunica.com.br
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