Sony Pixel Power calrec Sony

#CTVWS 2023: Retencin de Abonados, el Papel de la IA y Nuevos Horizontes para la Industria de Medios y Entretenimiento (M&E)

31/03/2023

La semana pasada viaj a Londres para asistir a la cumbre anual Connected TV World Summit. Ahora se celebra en Bishopsgate, en la City, por lo que mi camino hacia el lugar de la reuni n me llev por una ruta tortuosa y, al pasar por Whittington Avenue, me pregunt si, tomando prestado un poco del folclore, el futuro de la industria de los medios de comunicaci n y el entretenimiento iba a estar pavimentado con oro.

Una cosa es cierta: el Sector de los Medios y Entretenimiento atraviesa un periodo de transici n. La fragmentaci n de los contenidos, la demanda de suscripciones de pago por uso y los nuevos modos de participaci n llevan tiempo en juego. Si a esto a adimos una crisis del coste de la vida que est exprimiendo a los consumidores hasta la saciedad, nos encontramos debatiendo c mo los medios de comunicaci n y los operadores pueden mantener el clima actual y explorar nuevas oportunidades de servicio.

No es de extra ar, pues, que la cumbre Connected TV World Summi se centrara en tres temas principales: Retenci n de abonados, el Papel de la IA y nuevos horizontes. Analicemos cada uno de ellos por separado.

Retenci n de Abonados en una crisis de Coste de la Vida

Seg n Tim Mulligan, de Midia Research, el cansancio de los abonados en torno al entretenimiento en casa, combinado con la crisis del coste de la vida, ha provocado por primera vez una contracci n del crecimiento del entretenimiento digital. Del mismo modo, en el mercado se observan dos enfoques de la venta de contenidos. Aquellos que venden dispositivos y/o servicios (por ejemplo, Apple o Amazon) a partir de contenidos y aquellos para los que los contenidos son el n cleo de su negocio. Para este ltimo grupo, y como coment la Vicepresidente Ejecutiva y Directora de Marketing de NAGRA, Nancy Goldberg, todos tenemos que preservar colectivamente el valor de los contenidos, ya que sin ello los operadores de medios de comunicaci n y entretenimiento tendr n un duro trabajo por delante. En el debate se analizaron las correlaciones entre los distintos tipos de demograf a: los grupos demogr ficos de m s edad son m s lentos en cambiar de canal y menos el sticos que los m s j venes. Esta segmentaci n de la audiencia no es nueva, pero reaccionar ante ella exige flexibilidad de precios, posici n, asociaciones de proveedores de contenidos y comportamiento de consumo.

Como parte de la obtenci n de valor de los contenidos, un factor importante es comprender cada gramo de datos sobre el comportamiento del consumidor. En NAGRA hemos estado explorando esto con cierto detalle. Utilizando tecnolog a de gemelos digitales, IA y algoritmos avanzados, nuestros equipos han creado una soluci n de precios inteligentes dise ada para simular el impacto de los cambios en las suscripciones, las nuevas ofertas o los precios en el gemelo digital de cada suscriptor. La soluci n, que trata de comprender las posibles reacciones en el entorno seguro del gemelo digital antes de su lanzamiento en directo, ha demostrado que ayuda a descubrir no s lo los h bitos de consumo, sino tambi n a obtener beneficios considerables. Esto puede abrir un nuevo mundo de posibilidades y permitir estrategias que antes no eran accesibles. Este enfoque, que constituye una poderosa herramienta para afrontar los retos del mercado actual, permite personalizar las ofertas en funci n de los comportamientos anteriores. De este modo, se ofrece el paquete adecuado al precio adecuado para el abonado adecuado y se pueden simular escenarios empresariales que maximicen la competitividad del operador.

El Papel de la IA

Ya he comentado c mo utilizamos la IA en NAGRA para impulsar nuevos enfoques en la retenci n de abonados. En el evento de Londres tambi n se habl mucho de c mo la IA puede ayudar a nuestra industria a impulsar cambios tangibles en otras reas. Uno de las reas fue la recomendaci n y la personalizaci n. Las herramientas de IA llevan tiempo siendo un arma clave en el arsenal de los operadores de servicios de v deo para ofrecer recomendaciones que ayuden a descubrir contenidos para los abonados, como hace XroadMedia, socio de NAGRA, en el marco de su soluci n OpenTV Video Platform.

Pero vayamos un paso m s all .

Si consideramos la IA como un veh culo para impulsar a n m s el compromiso, podr a extenderse tambi n a la generaci n de im genes en miniatura para contenidos vinculados a un perfil creado por la IA, tal vez derivado de una soluci n de gemelos digitales? Del mismo modo, los nuevos contenidos inmersivos ofrecidos a trav s de auriculares de realidad virtual o de realidad aumentada podr an presentarse de forma diferente mediante un motor de IA que rastree vastos dep sitos de metadatos para extraer los puntos clave que interesan al suscriptor. Por ltimo, podr a la IA dar respuesta a la costosa localizaci n de idiomas y subt tulos mediante traductores sobre la marcha o equivalentes? Aunque en Londres se abordaron algunos de estos temas, est claro que la IA a n ofrece muchas posibilidades.

Nuevos Horizontes

En la conferencia se debati intensamente sobre el futuro. Los nuevos servicios, dise ados para proteger los estilos de vida hiperconectados, deben reunir nuevas asociaciones y tecnolog as y, por supuesto, tambi n se habl del omnipresente metaverso. El objetivo ltimo es que los proveedores de servicios de v deo puedan dirigirse a los integrantes de los hogares y no s lo al hogar. El eje de estos nuevos horizontes gira en torno a una oferta b sica de identidad y monedero electr nico dise ada para devolver al consumidor el control de su identidad. Con ello se pretende evitar las islas de identidad que se producen hoy en d a, ya que nuestras vidas conectadas utilizan aplicaciones para una serie de necesidades que van m s all del entretenimiento, como los viajes, la compra de alimentos y las finanzas. En ltima instancia, es probable
LINK: https://dtv.nagra.com/ctvws-2023-retencion-de-abonados-el-papel-de-la-...
See more stories from nagra

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

22/06/2024

College of DuPage Enhances Event Communications with Clear-Com Systems

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

22/06/2024

Omdia: Mini LED Backlight LCD Display Market to Surpass OLED Displays in 2025

LONDON The latest Omdia Mini LED Backlight Market Tracker indicates that LCD TV displays equipped with mini-LED backlight units will hit 6.2 million units in 20...

22/06/2024

ASTRA 1P Successfully Launched on SpaceX's Falcon 9 Rocket

CAPE CANAVERAL, Fla. SES has announced that the ASTRA 1P satellite was successfully launched by a SpaceX Falcon 9 rocket from Cape Canaveral Space Force Station...

22/06/2024

GenAI to Boost Demand for Hybrid Data Platforms

STAMFORD, Conn. Demand for advanced data platforms is likely to grow significantly over the next three years as more organizations adopt intelligent application...

22/06/2024

Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz

LEXINGTON, Ky. Viamedia has announced a deal with Willow by Cricbuzz, a major provider of live, streaming and on-demand cricket, to provide programmatic ad sale...

22/06/2024

Israel's Reshet 13 Deploys Deepdub's Ai-Based Deepdub Go Platform

TEL AVIV Deepdub, a provider of AI-based audiovisual dubbing and language localization services, has announced it is working with Reshet 13, one of Israels lead...

22/06/2024

FCC Approves Gray Television, Marquee Broadcasting Deal

WASHINGTON, D.C. The FCC has issued a Memorandum and Order approving a deal between Gray Television and Marquee Broadcasting that would transfer station license...

22/06/2024

Boris FX Continuum Adds Advanced AI Tools for VFX Artists and Content Creators

Boris FX Continuum Adds Advanced AI Tools for VFX Artists and Content Creators Jessie Electa Petrov June 21, 2024 0 Comments The 2024.5 release adds f...

22/06/2024

New versions of Final Cut Pro for iPad and Mac available now

New versions of Final Cut Pro for iPad and Mac available now Brie Clayton June 21, 2024 0 Comments Today, Apple released Final Cut Pro for iPad 2, tra...

22/06/2024

Christopher Barry, Cliff Ejikeme Get Expanded Role at A+E Networks

A+E Networks said that two senior finance execs, Christopher Barry and Cliff Ejikeme, have been given expanded roles at the company....

22/06/2024

The CW Shares Fall Debut Dates

The CW has shared its fall premiere dates, which includes Inside The NFL back on Friday, August 30, with Ryan Clark hosting. The new season also offers the debu...

22/06/2024

Local News Close-Up: Florida's Gulf Coast Has Reasons To Boast

Tampa-St. Petersburg is, by all accounts, a booming market. New arrivals are flocking in and cranes dot the landscape, building places for the newcomers to live...

22/06/2024

Our America: In the Black' Back on ABC-Owned Stations' Digital Platforms

Our America: In the Black, a series from ABC Owned Television Stations, returns Thursday, June 20 with the nine-part Conversations With Arlan Hamilton. An entre...

22/06/2024

Dominic Brown Joins WBTS Boston Weather Team

Dominic Brown is joining WBTS Boston's First Alert Meteorology team this week. He'll appear in the 4 and 7 p.m. weekday newscasts....

22/06/2024

Netflix's Dallas Cowboys Cheerleaders Series Premieres

Netflix debuts America's Sweethearts: Dallas Cowboys Cheerleaders, a docuseries detailing the 2023-2024 cheer squad from beginning to end, June 20. There ar...

21/06/2024

Competition to achieve trusted newsroom status as new campus is launched

A new platform dedicated to helping journalists win audience trust and tackle disinformation has been launched and with it a competition offering newsrooms (fro...

21/06/2024

Give Me the Backstory: Get to Know Josh Margolin, the Filmmaker Behind Thelma

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

21/06/2024

More Choice for U.S. Subscribers

On Spotify, users discover and enjoy music, podcasts, and audiobooks, with various plans that meet our listeners' needs. We offer subscriptions for every st...

21/06/2024

That's a Wrap on Cannes Lions 2024! Inside the Awards, Spotify Beach Action, and More

This week, Spotify returned to the South of France for the 2024 Cannes Lions Int...

21/06/2024

NextGen TV Comes to Myrtle Beach-Florence, S.C.

MYRTLE BEACH, S.C. Leading television stations serving the Myrtle Beach-Florence, S.C. market have launched NextGen TV aka ATSC 3.0 broadcasts....

21/06/2024

Get 1-Year License of Aiarty Image Enhancer for Free - Upscale Images, Enhance and Add Realistic Details

Get 1-Year License of Aiarty Image Enhancer for Free - Upscale Images, Enhance a...

21/06/2024

Bollywood Romantic Comedy Fake Boyfriend Shot with Blackmagic Pocket Cinema Cameras

Bollywood Romantic Comedy Fake Boyfriend Shot with Blackmagic Pocket Cinema Came...

21/06/2024

DI4D sees double in new short film

Double uses the companys PURE4D 2.0 solution to faithfully transfer actor Neil Newbon's facial performance onto his digital double By Jenny Priestley Pub...

21/06/2024

Lawo: Dunn climbing the corporate ladder

Dunns new role brings additional management responsibilities under German law By Matthew Corrigan Published: June 21, 2024 Dunn's new role brings addi...

21/06/2024

Wohler Technologies Names John Earnest Vice President

HAYWARD, Calif. Wohler Technologies has appointed John Earnest vice president of global sales and marketing....

21/06/2024

Reuters Selects Sony Cameras for Its Worldwide Video Group

SYDNEY Sony has announced that the global news agency Reuters has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journ...

21/06/2024

Vislink Names Donnie Gilliam Vice President Of Operations

OLIVE, N.J. Vislink has appointed Donnie Gilliam vice president of operation with responsibility for driving customer satisfaction, cost reduction and working c...

21/06/2024

LG And Blacknut Launch Single Game Subscription Services

ENGLEWOOD CLIFFS, N.J. LG Electronics USA and Blacknut Cloud Gaming are bringing additional cloud gaming options to LG Smart TVs in the U.S. with the launch of ...

21/06/2024

Lawo Elevates Jamie Dunn To Executive Board, Deputy CEO Role

RASTATT, Germany Lawo has announced that Jamie Dunn is taking on additional responsibility as Vorstand (member of the executive board) and deputy CEO sharing ...

21/06/2024

DirecTV Adds Five Lionsgate Channels

LOS ANGELES DirecTV and Lionsgate have inked a new, wide-ranging licensing agreement that will immediately make five Lionsgate channels available to all DirecTV...

21/06/2024

Gray Promotes Three Execs to New Leadership Positions

ATLANTA Gray Television, Inc. is promoting three executives to new leadership positions effective July 1, 2024. The three will work to help the company expand i...

21/06/2024

Sonnet Announces High-Performance USB-C 20Gbps PCIe Card With Support for 2,000 MB/s Data Transfers

Sonnet Announces High-Performance USB-C 20Gbps PCIe Card With Support for 2,000 ...

21/06/2024

Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.

Independent advertising rep firm Viamedia said it has made a deal to sell progra...

21/06/2024

Team Whistle Integrates Sponsor GNC Into No Days Off' Series

Digital content company Team Whistle has integrated sponsor GNC into a new episode of its series No Days Off....

21/06/2024

Emad Asghar Named VP/News Director at WNYW-WWOR New York

Emad Asghar has been named VP and news director at WNYW-WWOR New York. He's been with the station for 16 years, and had been assistant news director....

21/06/2024

Hair Metal Gets Close-Up in Paramount Plus Docuseries

Docuseries N thing But a Good Time: The Uncensored Story of 80s Hair Metal will be on Paramount Plus late this year. There will be three parts....

21/06/2024

Vertical Horizon: A 9:16 Social Video Content Production Masterclass

Vertical Horizon: A 9:16 Social Video Content Production Masterclass Leaders from HBS, Sky Sport, and Little Dot Sport break down the challenges of vertical vid...

21/06/2024

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilateral Productions

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilater...

21/06/2024

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users ...

21/06/2024

Asian Cinemas and Qube Cinema to expand footprint of EPIQ Premium Large Format across South India

Asian Cinemas and Qube Cinema to expand footprint of EPIQ Premium Large Format a...

21/06/2024

Sweet Home' Season 3 Teaser Sets Stage for Final Battle to Save All

Back to All News Sweet Home' Season 3 Teaser Sets Stage for Final Battle to Save AllPlay Video Play Video Entertainment 21 June 2024 GlobalSouth Korea...

21/06/2024

Baselight training. Paris. Les Lapins Bleus

Baselight accredited training partner, Les Lapins Bleus, is conducting more Baselight training in Paris in the months ahead. Click the links below for more inf...

21/06/2024

Space Alliance wins 2024 Farnse d'Or award

Facebook Twitter LinkedIn Thales and Leonardo recognized for strengthening ties between Italy and France through space cooperation under Quirinal Treaty ...

21/06/2024

Dynamics Processing for MIDI Velocity

By Craig Anderton Sure, you can follow your virtual instrument with an audio compressor. But there's a problem: an instrument's dynamics and expressive...

21/06/2024

Industry signs Letter of Intent on MGCS

Facebook Twitter LinkedIn At the Eurosatory 2024 international defence trade fair, the managing directors of KNDS Deutschland, KNDS France, Rheinmetall La...

21/06/2024

ASTRA 1P communications satellite successfully launched

Facebook Twitter LinkedIn The most powerful geostationary satellite ever designed to operate from 19.2 East Cape Canaveral, Florida, June 21, 2024 - AST...

21/06/2024

June 20, 2024

Neuroscientist Xin Jin granted Pew and McKnight awards Jin is named a 2024 Pew Scholar and receives the McKnight Scholar Award, supporting her research in mappi...

20/06/2024

Rosie Jones's Disability Comedy Extravaganza returns for a third series on free-to-air channel U&Dave and free streaming service, U

Free-to-air channel Dave and UKTV Play to be renamed U&Dave and U, following lau...

20/06/2024

Get to Know Troy Lewis: 2024's Sally Menke Fellow and Editor of Daughters

I am still processing what it means to be part of the Sally Menke Fellowship and the Sundance Directors Labs, says Troy Lewis from a condo-turned-edit-bay at t...